📌 Core Information
🔹 Job Title: Head of Customer Growth - German Speaking (m/f/x)
🔹 Company: Tipico
🔹 Location: St. Julian's, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and leading the overall customer growth strategy for Zastrpay
- Driving customer acquisition, engagement, and retention through integrated approaches
- Building and scaling a high-performing Growth Team
- Collaborating cross-functionally with product, marketing, operations, and compliance teams
- Operating in a regulated industry with a focus on customer experience and innovation
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer growth strategies in a regulated, high-growth industry.
📋 Key Responsibilities
✅ Define and lead the overall customer growth strategy that effectively acquires, engages, and retains Zastrpay's customer base.
✅ Design and implement a customer experience strategy based on user insights, ensuring every touchpoint delivers clear value and great experience.
✅ Define customer OKRs and KPIs, take ownership of performance metrics, and design impactful programs to achieve them.
✅ Drive customer insights and research to uncover pain points and growth opportunities, embedding customer empathy into every decision.
✅ Lead customer acquisition through digital marketing, partnerships, and organic channels, while driving retention through lifecycle marketing, loyalty programs, and re-engagement initiatives.
✅ Craft clear, compelling, and consistent brand messaging that enhances customer understanding and deepens engagement.
✅ Align product and experience strategies with product and tech teams to ensure every touchpoint reflects a customer-centric approach.
✅ Leverage analytics to inform decisions, optimize growth tactics, and continuously improve customer experience and business performance.
✅ Build and scale a high-performing Growth Team, fostering a culture of accountability, innovation, and execution within Zastrpay.
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership, with a strong focus on customer-centric decision-making.
🎯 Required Qualifications
Education: Not specified in the job description
Experience: 5+ years of proven senior leadership experience in customer growth, marketing, or commercial roles in consumer-facing digital businesses.
Required Skills:
- Extensive track record of owning business units or revenue-generating functions, with end-to-end accountability for growth, performance, and team leadership.
- Deep expertise and passion for customer experience, lifecycle management, user engagement, and the development of customer-centric growth strategies.
- Strong team player with a track record of successful cross-functional collaboration.
- Strong analytical skills with the ability to translate insights into actionable strategies.
- Experience working in regulated industries (e.g., Fintech, payments) is a plus.
- Proven leadership skills with the ability to inspire teams and drive execution.
- Up-to-date knowledge of customer engagement trends and fintech innovation.
- Professional fluency in both German and English.
Preferred Skills: Not specified in the job description
ASSUMPTION: Candidates should have a strong background in customer growth, marketing, or related fields, with a proven track record of driving business performance and leading teams.
💰 Compensation & Benefits
Salary Range: Not specified in the job description. Based on industry standards for a Head of Customer Growth role in Malta with 5-10 years of experience, the estimated salary range is €70,000 - €90,000 per year.
Benefits:
- Private health and dental insurance
- Wellbeing & lifestyle incentives (subsidies for sport or wellness activities)
- Competitive package with an indefinite employment contract
- Leadership and team engagements (charity events, executive leadership gatherings)
- Supportive environment with a culture built on trust, respect, and collective excellence
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Tipico operates in the wellness and fitness services industry, focusing on cash payment solutions and connecting cash to the digital world.
Company Size: Tipico has a small team, with 3 employees listed on LinkedIn. This means applicants can expect a close-knit work environment with the opportunity to make a significant impact.
Founded: Tipico's founding date is not specified on LinkedIn. However, the company operates offices in Malta, Austria, and Germany, indicating some level of established presence in these regions.
Company Description:
- Tipico is an innovative and customer-focused leading cash payment provider with a mission to connect cash to the digital world.
- The company operates offices in Malta, Austria, and Germany and is duly licensed and regulated by the Malta Financial Services Authority (MFSA) as an e-money institution.
- Tipico has a strong understanding of its customers' needs and is building solutions that match their needs, operating in a regulated industry with a focus on customer experience and innovation.
Company Specialties:
- Cash payment solutions
- Connecting cash to the digital world
- Customer-focused approach
Company Website: http://tipico-cottbus.de
ASSUMPTION: Tipico's focus on customer experience and regulated industry context makes it an attractive opportunity for candidates interested in driving growth and innovation in a structured environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a strategic mindset and proven experience in customer growth or marketing.
Reporting Structure: The Head of Customer Growth will report directly to the company's leadership team and work cross-functionally with various departments, including product, marketing, operations, and compliance.
Work Arrangement: This role is on-site, with the primary office location in St. Julian's, Malta. However, the company may consider flexible work arrangements based on individual needs and performance.
Growth Opportunities:
- As a leadership role, this position offers the opportunity to shape the customer growth strategy and drive business performance, with a significant impact on the company's success.
- The role also provides the chance to build and lead a high-performing Growth Team, fostering a culture of accountability, innovation, and execution within the organization.
- With the company's focus on regulated industries and customer experience, this role presents an excellent opportunity for career growth and development in a dynamic and evolving field.
ASSUMPTION: This role offers a unique opportunity for candidates to step into a high-impact leadership position, driving strategic growth and innovation in a regulated industry context.
🌍 Location & Work Environment
Office Type: Tipico's office in St. Julian's, Malta, is a modern and professional workspace, fostering collaboration and innovation among its team members.
Office Location(s): Vjal Portomaso, St. Julian's, Malta
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, with a population of around 515,000 people. It is known for its rich history, beautiful landscapes, and vibrant culture.
- St. Julian's is a popular town on the northeastern coast of Malta, known for its bustling nightlife, shopping, and entertainment options. It is also home to several international businesses and organizations.
- The cost of living in Malta is generally lower than in other European countries, with affordable housing, dining, and entertainment options.
Work Schedule: The work schedule for this role is full-time, with standard office hours Monday through Friday. However, the company may consider flexible work arrangements based on individual needs and performance.
ASSUMPTION: The office environment at Tipico is collaborative and supportive, with a focus on driving innovation and customer-centric decision-making in a regulated industry context.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interviews with key stakeholders, focusing on strategic thinking, leadership skills, and customer growth expertise
- Final round interviews with senior leadership, focusing on long-term vision and alignment with company goals
Key Assessment Areas:
- Strategic thinking and customer growth strategy development
- Leadership skills and team management capabilities
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer growth, marketing, or related fields, with a focus on strategic planning, team leadership, and cross-functional collaboration.
- Prepare examples of your past achievements in driving customer acquisition, engagement, and retention, demonstrating your ability to translate insights into actionable strategies.
- Demonstrate your fluency in both German and English, with a strong command of each language in both written and spoken contexts.
ATS Keywords: Customer Growth, Marketing, Team Leadership, Customer Experience, Lifecycle Management, User Engagement, Cross-Functional Collaboration, Analytical Skills, Digital Marketing, Brand Messaging, Customer Insights, Growth Strategy, Performance Metrics, Regulated Industries, Fluency in German, Fluency in English
ASSUMPTION: The interview process at Tipico is designed to assess candidates' strategic thinking, leadership skills, and customer growth expertise, with a focus on cultural fit and long-term vision.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and execution
Work Style:
- Strategic and data-driven decision-making
- Cross-functional collaboration and stakeholder management
- Results-oriented and actionable approach
- Adaptability and resilience in a dynamic and evolving industry
Self-Assessment Questions:
- How do you approach embedding customer empathy into strategic decision-making processes?
- Can you describe a time when you successfully collaborated with cross-functional teams to drive customer growth and retention?
- How do you stay up-to-date with customer engagement trends and fintech innovation, and how do you incorporate these insights into your strategies?
ASSUMPTION: Tipico values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong commitment to accountability and execution in a dynamic and evolving industry.
⚠️ Potential Challenges
- Operating in a regulated industry may require additional compliance and regulatory considerations in customer growth strategies.
- The role involves building and scaling a new department, which may present unique challenges in terms of team dynamics, resource allocation, and organizational alignment.
- As a leadership role, this position may require navigating complex stakeholder relationships and managing competing priorities.
- The company's small team size may present limited resources and support for certain initiatives, requiring candidates to be adaptable and resourceful in driving growth and innovation.
ASSUMPTION: While this role presents exciting opportunities for growth and impact, candidates should be prepared to navigate potential challenges related to the regulated industry context, team dynamics, stakeholder management, and resource allocation.
📈 Similar Roles Comparison
- Compared to other customer growth roles, this position offers a unique opportunity to build and lead a new department, with a high degree of strategic autonomy and impact on business performance.
- In the regulated payments industry, this role requires a strong understanding of compliance and regulatory considerations in customer growth strategies, setting it apart from similar roles in other industries.
- Career progression in this role may involve expanding the Growth Team, taking on additional responsibilities, or moving into a more senior leadership position within the organization.
ASSUMPTION: This role offers a unique opportunity for candidates to drive strategic growth and innovation in a regulated industry context, with a high degree of autonomy and impact on business performance.
📝 Sample Projects
- Developing and implementing a customer acquisition strategy that leverages digital marketing channels, partnerships, and organic growth opportunities to drive customer growth and meet specific OKR targets.
- Conducting customer research and analysis to uncover pain points and growth opportunities, informing the development of a customer experience strategy that enhances engagement and retention.
- Collaborating with product and tech teams to align product roadmaps with customer growth strategies, ensuring that every touchpoint reflects a customer-centric approach and drives business performance.
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and cross-functional nature of the Head of Customer Growth role at Tipico, with a focus on driving growth, engagement, and retention through integrated approaches.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for customer growth and how this role contributes to achieving that vision?
- How does the company support the professional development and growth of its team members, particularly in leadership roles?
- Can you provide examples of how the company has successfully navigated challenges related to the regulated industry context, and how this role might contribute to that process?
- How does the company approach cross-functional collaboration and stakeholder management, and what specific initiatives or projects might involve working with other departments?
- What are the key priorities for this role in the first 90 days, and how does the company support new leaders in driving impact and achieving results?
ASSUMPTION: These key questions help candidates assess the company's long-term vision, growth opportunities, and support for leadership roles, as well as the specific challenges and priorities related to this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in customer growth, marketing, or related fields, with a focus on strategic planning, team leadership, and cross-functional collaboration.
- Prepare examples of your past achievements in driving customer acquisition, engagement, and retention, demonstrating your ability to translate insights into actionable strategies.
- Demonstrate your fluency in both German and English, with a strong command of each language in both written and spoken contexts.
- Follow up with the company one week after submitting your application to confirm receipt and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
