Head of Customer Growth - Marketing

📌 Core Information

🔹 Job Title: Head of Customer Growth - Marketing

🔹 Company: Just Eat Takeaway.com

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive Customer Growth Strategy
• Maximizing CRM impact through marketing tools and journeys
• Managing and optimizing a significant marketing budget
• Leading performance tracking and analysis of KPIs
• Leading and mentoring a high-performing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer behavior and marketing channels.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive Customer Growth Strategy to drive retention, reactivation, and loyalty through CRM and in-app channels

✅ Maximizing CRM impact by overseeing CRM & In-App Marketing Tools and Journeys to optimize customer experience and support growth

✅ Managing and optimizing a significant portion of the regional marketing budget, ensuring resources are used effectively to deliver high returns

✅ Leading performance tracking and analysis of KPIs, providing data-backed recommendations for improvement in growth initiatives

✅ Leading and mentoring a high-performing team, setting clear objectives and fostering a culture of continuous improvement to meet customer growth goals

ASSUMPTION: This role involves a high level of strategic thinking, data analysis, and team leadership. It requires a strong understanding of customer behavior and marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing roles, driving customer growth, loyalty, and retention within e-commerce, app-based platforms, or consumer-facing businesses

Required Skills:

• Proven leadership abilities, including mentoring teams, fostering collaboration, aligning team objectives with business goals, and managing key senior stakeholders
• Skilled in crafting compelling marketing business cases and developing narratives for executive audiences
• Data-driven, using insights to optimize strategies that improve customer lifetime value
• Strong interpersonal skills with experience mentoring, coaching, and leading teams through influence and persuasion
• Highly organized, intellectually curious, and known for a humble, open, and energetic leadership style
• Fluency in German (written and spoken)

Preferred Skills:

• Experience working in a fast-paced, ambiguous environment
• Knowledge of the food delivery industry

ASSUMPTION: This role requires a strong background in marketing, with a focus on customer growth and retention. Proven leadership skills and data-driven decision-making are essential.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on market research and company size)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time, standard business hours with flexibility

ASSUMPTION: The salary range is estimated based on market research and company size. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.

Company Size: 10,001+ employees (Large enterprise)

Founded: 2006 (Headquarters: Amsterdam, Netherlands)

Company Description:

• Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting consumers and restaurants through its platform in 17 countries.
• The company offers a dynamic and international work environment, with opportunities for professional growth and development.
• Just Eat Takeaway.com is committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong.

Company Specialties:

• Online food ordering and delivery
• Technology and product development
• Marketing and customer experience
• Business development and talent acquisition

Company Website: careers.justeattakeaway.com

ASSUMPTION: Just Eat Takeaway.com is a large enterprise with a global presence. It offers a dynamic and international work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior management/Executive

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities
• Opportunities to work on high-impact projects and drive business growth
• Exposure to a global team and international work environment

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: Berlin offers a vibrant, multicultural work environment with a high quality of life. The office is modern and collaborative, with a focus on employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past achievements in driving customer growth and retention
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Customer Growth, Marketing Strategy, CRM, Loyalty, Retention, E-commerce, Leadership, Team Management, Data Analysis, A/B Testing, Customer Segmentation

ASSUMPTION: The interview process is thorough and designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Preparation and research are key to success.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in CRM software, marketing automation tools, and data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and entrepreneurial
• Collaborative and inclusive
• Data-driven and analytical

Work Style:

• Fast-paced and dynamic
• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you results-oriented and data-driven in your approach to work?
• Do you have strong leadership skills and the ability to mentor and coach team members?

ASSUMPTION: Just Eat Takeaway.com values a customer-centric, innovative, and collaborative work environment. Candidates should be results-oriented, data-driven, and adaptable to thrive in this role.

⚠️ Potential Challenges

• Managing a significant marketing budget and delivering high returns
• Balancing strategic thinking with day-to-day tactical execution
• Working in a fast-paced, ambiguous environment
• Managing a high-performing team and fostering a culture of continuous improvement

ASSUMPTION: This role presents significant challenges, including managing a significant marketing budget, balancing strategic thinking with tactical execution, and leading a high-performing team in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving customer growth and retention within the food delivery industry
• Compared to similar roles in e-commerce or consumer-facing businesses, this role requires a deep understanding of the food delivery industry and its unique challenges
• Career progression in this role may lead to senior leadership positions within the marketing department or broader organization

ASSUMPTION: This role is unique in its focus on driving customer growth and retention within the food delivery industry. Compared to similar roles, it requires a deep understanding of the industry and its unique challenges.

📝 Sample Projects

• Developing and implementing a comprehensive CRM strategy to improve customer retention and lifetime value
• Conducting A/B testing to optimize marketing campaigns and improve customer engagement
• Analyzing customer data to identify trends and opportunities for growth and retention

ASSUMPTION: These sample projects demonstrate the strategic thinking, data analysis, and leadership skills required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the customer growth team in the next 6-12 months?
• How does the customer growth team collaborate with other departments, such as product and technology?
• What opportunities are there for professional growth and development within the marketing department or broader organization?
• How does the company support work-life balance for its employees?
• What are the company's plans for expansion and growth in the next 5 years?

ASSUMPTION: These key questions help assess the company's strategic direction, team dynamics, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past achievements in driving customer growth and retention
• Research the company and industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.