- Job Title: Head of Customer Marketing: Dominican Republic
- Company: Diageo
- Location: Santo Domingo, Dominican Republic
- Job Type: On-site
- Category: Beverage Manufacturing
- Date Posted: May 16, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Driving annual strategy and execution of commercial calendar and activity plan in the Dominican Republic.
- Leading a team of 9 employees and influencing commercial teams and marketing teams internally and externally.
- Building a sell-out organization with passion and driving business information to deliver detailed planning and execution.
- Ensuring full compliance with CARM, Diageo Code of Business Conduct, and DMC.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
- Strategic Planning and Execution:
- Supports and influences decision making on the annual strategy (trade/channel/category and game planning) and the related investment and execution plan in key countries.
- Leads the detailed execution of Cycle Planning & Briefing process and holds CP&A accountable for aligning with it step by step to deliver each activity OTIF.
- Monitors pricing and promotional calendar execution to identify price and promo opportunities.
- Team Leadership and Capability Building:
- Coaches, mentors, and builds capabilities within the full commercial team.
- Influences commercial teams and marketing teams internally and externally with key distributor personnel to focus on building a sell-out organization with passion.
- Performance Monitoring and Improvement:
- Monitors and evaluates in-store execution compliance against well-defined Execution Scorecard metrics and ensures corrective actions are taken by commercial teams to improve performance.
- Supervises M&E on activities and drives promotional effectiveness (return on investment) and forecasting accuracy of promotional volume.
ASSUMPTION: This role requires strong analytical skills, excellent project management skills, and the ability to work effectively in a dynamic and demanding environment.
🎯 Required Qualifications
- Education: Bachelor’s Degree in Business or related field.
- Experience: 7+ years of experience in sales and/or customer marketing/trade marketing, shopper marketing areas with specific experience of distributor-based businesses. Experience in Luxury business will be a plus.
- Required Skills:
- Strong analytical and presentation skills.
- Strong influencing, negotiation, and collaboration skills, with a range and adaptability of style.
- Great planning, organization, and project management skills.
- Proactive, self-starter.
- Preferred Skills:
- Experience working with customers, where joint business planning and category planning is integral to ways of working.
- Good understanding about how the total sales organization operates and how to drive its effectiveness.
- Proven experience leading, coaching teams (direct or indirect) and effectively while working cross-functionally.
ASSUMPTION: Candidates should have a strong understanding of the beverage industry, with a focus on the luxury and premium segments. Experience working with distributors and a proven track record of driving business growth are essential for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD (Estimated based on market research for the role, experience level, and location)
- Benefits:
- Flexible working statement: Flexibility is key to success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.
- Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
- Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support employees' wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery)
- Company Description: Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. With a portfolio ranging from centuries-old names to exciting new entrants, Diageo is built on the principles and foundations laid by the giants of the industry. The company's mission is to celebrate life, every day, everywhere, and to create an inclusive culture where everyone feels valued and can belong.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, beverages, spirits, FMCG, and brand owners.
📊 Role Analysis
- Career Level: Mid-level management role with significant team leadership responsibilities and strategic decision-making authority.
- Reporting Structure: Reports to Commercial Manager, DR, with 4 direct reports and a full structure of 9 employees.
- Work Arrangement: On-site, full-time role with a flexible working statement to support work-life balance.
- Growth Opportunities: Potential growth opportunities include expanded regional responsibilities, leadership roles within the broader Diageo organization, or functional expertise development.
ASSUMPTION: This role offers a unique opportunity to drive business growth and build a high-performing team in a dynamic and demanding environment. Strong leadership skills and strategic thinking are essential for success in this role.
🌍 Location & Work Environment
- Office Type: On-site, with a flexible working statement to support work-life balance.
- Office Location(s): Santo Domingo, Dominican Republic
- Geographic Context: Santo Domingo is the capital and largest city of the Dominican Republic, with a population of over 1 million people. The city is known for its vibrant culture, rich history, and diverse economy.
- Work Schedule: 40 hours per week, with a flexible working statement to support work-life balance.
ASSUMPTION: Santo Domingo offers a unique blend of cultural experiences, historical sites, and modern amenities, providing an attractive work environment for professionals. The flexible working statement ensures that employees have the support they need to balance their wellbeing and priorities.
💼 Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring manager and relevant stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cultural fit and alignment with Diageo's values
- Industry-specific knowledge and experience
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and cultural fit.
- Research Diageo's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Thorough preparation and a strong understanding of the beverage industry are essential for success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the beverage industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
- Company Values: Celebrate life, every day, everywhere; be courageous in pursuing excellence; be inclusive and diverse; be a force for good in society.
- Work Style: Collaborative, innovative, and data-driven; Diageo values a diverse and inclusive work environment that fosters creativity, innovation, and continuous learning.
- Self-Assessment Questions:
- How do you align with Diageo's commitment to celebrating life, every day, everywhere?
- How do you approach building and leading diverse teams to drive business growth?
- How do you balance data-driven decision-making with a creative and innovative work style?
ASSUMPTION: Diageo values a diverse and inclusive work environment that fosters creativity, innovation, and continuous learning. Candidates who demonstrate a strong alignment with the company's values and a commitment to driving business growth through strategic thinking and leadership will be well-suited to this role.
⚠️ Potential Challenges
- Role-specific challenges:
- Managing a large team with varying levels of experience and expertise.
- Balancing strategic planning and execution with day-to-day operational demands.
- Navigating a dynamic and demanding work environment with competing priorities.
- Company-specific challenges:
- Working in a large, global organization with diverse teams and stakeholders.
- Adapting to changes in the beverage industry and consumer preferences.
- Maintaining a strong focus on sustainability and social responsibility.
- Location-specific challenges:
- Adapting to the unique cultural and business environment of the Dominican Republic.
- Managing language barriers and cultural differences within the team and with external stakeholders.
ASSUMPTION: These challenges require strong leadership skills, strategic thinking, and the ability to adapt to a dynamic and demanding environment. Candidates who have experience navigating complex organizational structures, managing diverse teams, and driving business growth in challenging environments will be well-suited to this role.
📈 Similar Roles Comparison
- Head of Customer Marketing (Diageo) vs. Head of Customer Marketing (Anheuser-Busch InBev):
- Both roles require strong leadership skills, strategic thinking, and experience in customer marketing and trade marketing.
- Diageo's role focuses on driving annual strategy and execution, while Anheuser-Busch InBev's role emphasizes driving brand growth and market share.
- Diageo's role requires proficiency in English and Spanish, while Anheuser-Busch InBev's role may require additional language skills depending on the region.
- Head of Customer Marketing (Diageo) vs. Head of Customer Marketing (Coca-Cola):
- Both roles require strong leadership skills, strategic thinking, and experience in customer marketing and trade marketing.
- Diageo's role emphasizes driving annual strategy and execution, while Coca-Cola's role focuses on driving brand growth and market share through innovative marketing campaigns.
- Diageo's role requires proficiency in English and Spanish, while Coca-Cola's role may require additional language skills depending on the region.
ASSUMPTION: These roles share many similarities, but each company has its unique focus, culture, and business environment. Candidates should research each company thoroughly to determine which role aligns better with their career goals and personal preferences.
📝 Sample Projects
- Diageo:
- Developing and executing a successful trade marketing campaign to drive sales growth for a premium spirits brand in the Dominican Republic.
- Leading a team to optimize promotional effectiveness and improve forecasting accuracy for a key beer brand in the region.
- Collaborating with cross-functional teams to implement a new customer marketing capability building agenda and drive shopper/customer centricity within the organization.
- Anheuser-Busch InBev:
- Developing and executing a strategic marketing plan to drive brand growth and market share for a leading beer brand in a key market.
- Leading a team to optimize promotional effectiveness and improve forecasting accuracy for a portfolio of beer brands in a diverse region.
- Collaborating with cross-functional teams to implement a new customer marketing capability building agenda and drive shopper/customer centricity within the organization.
- Coca-Cola:
- Developing and executing an innovative marketing campaign to drive brand awareness and market share for a leading soft drink brand in a key market.
- Leading a team to optimize promotional effectiveness and improve forecasting accuracy for a portfolio of soft drink brands in a diverse region.
- Collaborating with cross-functional teams to implement a new customer marketing capability building agenda and drive shopper/customer centricity within the organization.
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Head of Customer Marketing role across different beverage companies. Candidates should research each company's unique focus, culture, and business environment to determine which projects align best with their skills, experience, and career goals.
❓ Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into the broader organizational structure, and how will I collaborate with other teams and stakeholders?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does this role contribute to Diageo's overall strategy and business growth?
- Company-specific questions:
- How does Diageo support the professional development and growth of its employees?
- What are the key challenges facing the beverage industry, and how is Diageo positioned to address them?
- How does Diageo foster a culture of innovation and continuous learning?
- Location-specific questions:
- How does the Dominican Republic market differ from other regions, and what unique opportunities and challenges does it present?
- How does Diageo support its employees in adapting to the unique cultural and business environment of the Dominican Republic?
- What resources and support are available to help me succeed in this role and grow within the organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the local market. Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Santo-Domingo-Dominican-Republic/Head-of-Customer-Marketing--Dominican-Republic_JR1113275).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and cultural fit.
- Research Diageo's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
