🔹 Job Title: Head of Customer Marketing - UK/IE
🔹 Company: Essity
🔹 Location: Dunstable, UK (with hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 office days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix organization.
✅ Develop and implement marketing plans for assigned countries, collaborating with Business Unit Marketers and global stakeholders
✅ Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team
✅ Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead
✅ Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development
✅ Monitor, analyze, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content
✅ Coordinate activities with Product, Segment, and Brand managers within the area of responsibility
✅ Manage the customer marketing budget, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed
✅ Lead and develop team capabilities in line with Essity’s core values and development program
ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and strategic planning.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience (10+ years) in a marketing role within a multinational company
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in marketing, strong leadership skills, and the ability to adapt to a matrix organization.
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of Marketing role with 10+ years of experience)
Benefits:
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
Industry: Essity operates in the manufacturing industry, specifically focusing on personal care, baby care, and medical solutions. The company is a global leader in its field, with a strong presence in Europe, North America, and Latin America.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Essity was founded in 1849 and has since grown into a globally recognized brand, with a rich history and strong market position.
Company Description:
Company Specialties:
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. The company's focus on innovation and sustainability makes it an attractive employer for candidates seeking to make a positive impact.
Career Level: This role is a senior leadership position, reporting directly to the Vice President of Marketing for the Professional Hygiene Business Unit.
Reporting Structure: The Head of Customer Marketing will lead the Customer Marketing Team in the UK/IE and collaborate with various stakeholders, including Business Unit Marketers, global stakeholders, and local management teams.
Work Arrangement: This role follows a hybrid work arrangement, with three office days per week and two remote workdays.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for career progression and skill development within Essity's large and diverse organization.
Office Type: Essity's Dunstable office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Dunstable, UK
Geographic Context:
Work Schedule: Full-time (37.5 hours per week), with flexibility to work from home two days per week
ASSUMPTION: The Dunstable office offers a modern, collaborative work environment that supports teamwork and innovation. The town's location provides easy access to London while maintaining a more relaxed, suburban atmosphere.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, customer engagement, stakeholder management, leadership, team development, budget management, ROI calculation, adaptability, matrix organization
ASSUMPTION: Essity's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the organization. By tailoring your application materials and preparing for key assessment areas, you can increase your chances of success in the interview process.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM software and marketing automation tools. Candidates should be comfortable using these tools to manage customer data, track marketing performance, and optimize campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Essity values candidates who align with the company's core values and work style. By assessing your fit with these factors, you can demonstrate your commitment to Essity's mission and culture.
ASSUMPTION: This role presents several challenges, including managing remote teams, balancing global and local marketing strategies, and navigating a matrix organization. Successful candidates will have strong leadership skills, adaptability, and a strategic mindset.
ASSUMPTION: This role offers a unique blend of customer marketing focus, stakeholder collaboration, and industry leadership. Candidates should consider their fit with these aspects and the potential career growth opportunities within Essity and the broader hygiene industry.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Head of Customer Marketing role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.
ASSUMPTION: These interview questions are designed to help candidates assess their fit with Essity's marketing organization, understand the company's approach to customer marketing, and evaluate the potential for career growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.