📌 Core Information
🔹 Job Title: Head of Demand Generation
🔹 Company: KEV Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic demand generation leadership for K-12 public education market
- Team management and budget optimization for integrated campaigns and events
- Cross-functional collaboration with sales, account management, and product teams
- Data-driven decision-making and continuous performance optimization
ASSUMPTION: This role requires a strategic mindset and proven experience in B2B SaaS demand generation, with a focus on the education or government sectors.
📋 Key Responsibilities
✅ Develop and execute comprehensive demand generation programs to increase awareness, pipeline, and revenue in the K-12 public education market
✅ Build and lead a talented demand generation team, fostering a culture of innovation and continuous improvement
✅ Drive multi-channel marketing campaigns, targeted ABM programs, digital marketing efforts, website optimization, and high-value educational industry events
✅ Collaborate with sales, account management, product management, and other marketing teams to ensure strategic alignment and optimized outcomes
✅ Efficiently allocate and manage budget, maximizing ROI and pipeline growth
✅ Continuously test and scale new channels, strategies, and programs, measuring success rigorously and optimizing efforts for sustained growth
ASSUMPTION: Successful candidates will have experience in enterprise-level sales and a strong understanding of the K-12 education market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS
Required Skills:
- Proven expertise in executing sophisticated, multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
- Deep proficiency with Salesforce, Pardot, intent data tools, social engagement platforms, and ABM technology
- Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
- Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
- Exceptional leadership and mentoring capability, passionate about developing team potential
- Strong collaborative skills, with the ability to effectively communicate across diverse departments and executive leadership
Preferred Skills:
- Direct experience marketing or selling solutions into education or government sectors
- Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments
ASSUMPTION: Candidates with experience in the education or government sectors will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 CAD (Based on industry standards for similar roles in Toronto)
Benefits:
- Competitive salary
- Comprehensive health and dental benefits
- Professional development opportunities
- Continuing Education
- Great colleagues and collaboration
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Toronto, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on K-12 school activity fund management
Company Size: 51-200 employees, which means a mid-sized organization with opportunities for growth and impact
Founded: 1996, with over two decades of experience in the education technology sector
Company Description:
- KEV Group provides an all-in-one activity fund management solution for K-12 schools, seamlessly integrating and automating processes to manage over $4 billion in activity funds annually
- The company offers real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile activity funds
- KEV Group is a portfolio company of Five Arrows, with over €10 billion of assets under management (AUM)
Company Specialties:
- School Activity Fund Software
- School Accounting Software
- Fund Management Software
- School Online Payment Software
Company Website: http://www.kevgroup.com
ASSUMPTION: KEV Group's focus on the education technology sector and its partnership with Five Arrows indicate a strong commitment to growth and innovation.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing
Reporting Structure: This role will lead the demand generation team and collaborate with various departments, including sales, account management, product management, and other marketing teams
Work Arrangement: Hybrid, with 3 days a week in the North York office
Growth Opportunities:
- Potential to grow and develop the demand generation team as the company expands
- Opportunities to collaborate with cross-functional teams and contribute to overall company success
- Possibility to advance within the marketing department or explore other leadership roles within the organization
ASSUMPTION: This role offers significant growth potential as KEV Group continues to expand its market presence and customer base.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and team building
Office Location(s): 1167 Caledonia Road Suite 200, Toronto, Ontario M6A2X1, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse range of cultural, recreational, and professional opportunities
- The North York office is conveniently located near public transportation and offers easy access to amenities
- The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and central office location cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager (VP of Marketing)
- Second-round interview with a panel of team members or stakeholders
- Final interview with the CEO or another executive team member
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Leadership and team management skills
- Cross-functional collaboration and communication abilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with KEV Group's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience, particularly in the education or government sectors
- Prepare examples of successful demand generation campaigns and their outcomes
- Research KEV Group's products, services, and market position to demonstrate your understanding of the company and its goals
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Demand Generation, B2B SaaS, Marketing, Lead Nurturing, Multi-Channel Campaigns, ABM Strategies, Digital Marketing, Education, Government, School Activity Fund Software, School Accounting Software, Fund Management Software, School Online Payment Software
ASSUMPTION: Applicants should focus on demonstrating their demand generation expertise and experience in the education or government sectors to stand out in the application process.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Intent data tools (e.g., Bombora, G2, or similar)
- Social engagement platforms (e.g., Hootsuite, Sprout Social, or similar)
- ABM technology (e.g., Engagio, Demandbase, or similar)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to KEV Group's demand generation strategies.
👔 Cultural Fit Considerations
Company Values:
- Passion for education and making a positive impact on children's lives
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and results-driven mindset
- Customer-centric approach
Work Style:
- Hybrid work arrangement, with a focus on in-office collaboration and team building
- Data-driven decision-making and continuous optimization
- Cross-functional collaboration and communication
- Entrepreneurial and proactive approach to problem-solving
Self-Assessment Questions:
- Do I share KEV Group's passion for education and making a positive impact on children's lives?
- Am I comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do I have a data-driven mindset and a commitment to continuous improvement and optimization?
- Can I effectively collaborate with cross-functional teams and contribute to overall company success?
ASSUMPTION: Applicants who align with KEV Group's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a team and budget in a rapidly growing organization, requiring adaptability and strong leadership skills
- Navigating the unique purchasing cycles and decision-making processes of the K-12 public education market
- Balancing the need for strategic, long-term planning with the demands of immediate, tactical execution
- Ensuring consistent and effective communication across diverse departments and stakeholders
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative mindset to overcome.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses specifically on the K-12 public education market, requiring a deep understanding of the unique challenges and opportunities within this sector
- KEV Group's focus on education technology and partnership with Five Arrows sets it apart from other companies in the industry, offering a unique opportunity for growth and impact
- This role offers significant growth potential, as KEV Group continues to expand its market presence and customer base, providing opportunities for career advancement and team development
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific demands of the K-12 public education market and KEV Group's mission.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to engage and nurture key decision-makers within the K-12 public education sector
- Optimizing KEV Group's website for improved user experience and search engine visibility, with a focus on driving organic traffic and generating qualified leads
- Collaborating with the sales team to create and implement a lead scoring model, prioritizing high-value opportunities and improving overall pipeline health
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the demand generation efforts required for success in this role.
❓ Key Questions to Ask During Interview
- How does KEV Group differentiate itself from other education technology providers in the market?
- What are the most significant challenges facing the K-12 public education market, and how does KEV Group address these challenges?
- How does KEV Group support the professional development and growth of its employees, particularly within the marketing department?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does KEV Group foster a culture of innovation and continuous improvement, and what opportunities exist for the demand generation team to contribute to this culture?
ASSUMPTION: These questions demonstrate a strategic, thoughtful, and engaged approach to the role and the company, signaling a strong fit for the Head of Demand Generation position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience, particularly in the education or government sectors
- Prepare examples of successful demand generation campaigns and their outcomes
- Research KEV Group's products, services, and market position to demonstrate your understanding of the company and its goals
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
