Head of Demand Generation

📌 Core Information

🔹 Job Title: Head of Demand Generation

🔹 Company: Contrast Security

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns
• Generating qualified sales opportunities
• Overseeing teams and programs across the globe
• Fostering collaboration in a dynamic environment

ASSUMPTION: The role is focused on strategic development and execution, requiring strong leadership and collaboration skills. The global oversight suggests a need for understanding diverse markets.

📋 Key Responsibilities

✅ Be a strategic partner to Sales and Sales Development to drive revenue growth

✅ Collaborate with Product Marketing for market penetration

✅ Develop high-impact demand generation programs across the sales cycle

✅ Use multiple marketing tactics such as web content, landing pages, emails, webinars, and more

✅ Manage campaign content with internal and external resources

✅ Define and train sales on campaign responsibilities

✅ Oversee peer reviews, social media, blogs, and coordination with PR and AR

✅ Create and manage campaign timelines and execution using Hubspot and Salesforce

✅ Monitor and adjust campaign tactics for optimization and report effectiveness

✅ Conduct customer acquisition cost analysis and reporting

ASSUMPTION: Responsibilities indicate a need for robust project management skills and digital marketing expertise, focusing on both strategy and execution.

🎯 Required Qualifications

Education: Not explicitly specified, assumed to be relevant to the marketing field.

Experience: Minimum of 8-10 years in marketing, specifically with experience in integrated marketing campaigns.

Required Skills:

• Proficiency in marketing automation tools (Hubspot, Salesforce)
• Data analysis and performance optimization
• Strong project management and budget management

Preferred Skills:

• Global marketing experience
• Excellent communication and leadership skills

ASSUMPTION: Assumes a need for high-level marketing automation and data handling proficiency, given the tools mentioned.

💰 Compensation & Benefits

Salary Range: $200,000 - $230,000 annually, plus an equity package

Benefits:

• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan with Employer Match
• Flexible PTO, Sick Time, and Paid Holidays

Working Hours: Standard 40-hour work week with potential flexibility needed for global coordination

ASSUMPTION: Competitive compensation and benefits package tailored for high-level marketing professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on application security

Company Size: 201-500 employees, indicative of a mid-size company with growth opportunities

Founded: 2014, with a focus on innovative security solutions

Company Description:

• Leader in Runtime Application Security
• Pioneering modern Application Security Testing
• Committed to empowering teams with secure, innovative software

Company Specialties:

• Application security
• Dynamic and Static Application Security Testing (DAST/SAST)
• Security architecture and compliance

Company Website: https://www.contrastsecurity.com/

ASSUMPTION: Company size and industry suggest a focus on dynamic, innovative solutions in the security domain with opportunities for growth and development within the field.

📊 Role Analysis

Career Level: Senior leadership role within the marketing structure

Reporting Structure: Likely reports directly to executive leadership, interfacing extensively with cross-functional teams

Work Arrangement: Fully remote with responsibilities spanning multiple regions

Growth Opportunities:

• Exposure to international markets and leadership experience
• Opportunities for innovation in marketing strategy
• Potential for advancement into broader leadership roles

ASSUMPTION: The role offers significant opportunities for career progression in an innovative, dynamic environment.

🌍 Location & Work Environment

Office Type: Remote work setup

Office Location(s): Company headquarters in Pleasanton, California

Geographic Context:

• Remote work allows for flexibility and work-life balance
• Engagement with international markets and teams
• Requires reliable communication tools and practices

Work Schedule: Flexible schedule required to coordinate across different time zones

ASSUMPTION: Global reach requires adaptable work hours and effective remote working skills.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company portal
• Phone screening with HR
• Interviews with team leaders and potential peers

Key Assessment Areas:

• Leadership and strategic thinking
• Communication and collaboration skills
• Technical proficiency with marketing tools

Application Tips:

• Tailor your resume to highlight experience in demand generation and marketing analytics
• Prepare examples of past successful campaigns
• Demonstrate your ability to lead and innovate in marketing strategies

ATS Keywords: Demand Generation, Marketing Campaigns, Hubspot, Salesforce, Strategic Leadership

ASSUMPTION: The application process is designed to evaluate both technical skill and leadership potential.

🛠️ Tools & Technologies

• Hubspot
• Salesforce.com
• Marketing automation tools

ASSUMPTION: Familiarity with digital marketing platforms is critical for this role, emphasizing data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation in application security
• Commitment to excellence and empowerment
• Focus on customer success and team collaboration

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and results-oriented approach
• Emphasis on creativity and proactive problem-solving

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Can you effectively lead and manage cross-functional teams?
• Are you comfortable with remote and global coordination?

ASSUMPTION: The company's value system promotes innovation and collaboration, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Coordinating across different time zones
• Maintaining communication in a remote setting
• Balancing innovation with execution in fast-changing markets
• Managing deadlines in a loosely structured environment

ASSUMPTION: The role may present challenges in time management and remote coordination, requiring strong organizational skills.

📈 Similar Roles Comparison

• Similar roles in smaller companies may focus more narrowly on regional markets
• Positions in larger enterprises might offer more resources but less flexibility
• Startup roles might not provide the same level of global oversight and coordination

ASSUMPTION: Compared to other roles, this position offers a unique blend of innovation, global reach, and impact on company strategies.

📝 Sample Projects

• Develop and launch a global demand generation campaign
• Design and execute a cross-regional marketing strategy
• Optimize customer acquisition cost strategies

ASSUMPTION: Sample projects are based on typical high-impact campaigns and strategic initiatives in demand generation.

❓ Key Questions to Ask During Interview

• What metrics are used to evaluate the success of marketing campaigns?
• How does Contrast Security support leadership development?
• Can you describe the company culture and team dynamics?
• What are the biggest challenges facing the marketing team right now?
• How is success defined for this role within the company?

ASSUMPTION: The questions are designed to gain insights into the company dynamics, leadership opportunities, and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to discuss your experience in creating integrated marketing campaigns
• Show evidence of successful sales collaborations and use of marketing tools
• Highlight any global marketing experience
• Ensure all submitted documents reflect your expertise and leadership skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.