📌 Core Information
🔹 Job Title: Head of Demand Generation
🔹 Company: Chubb Fire & Security Group
🔹 Location: United Kingdom (Home Based)
🔹 Job Type: Full-Time
🔹 Category: Security and Investigations
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of demand generation specialists to drive qualified leads into the sales funnel
- Collaborating with marketing, commercial, and sales teams to develop integrated multi-channel campaigns
- Optimizing the lead funnel and supporting lead nurturing and re-engagement campaigns
- Analyzing and reporting on key metrics to drive informed decision-making and improve ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing and sales processes.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns to drive qualified leads into the sales funnel
✅ Lead and develop a team of demand generation specialists, fostering a high-performance and growth-oriented culture
✅ Work closely with marketing managers to understand go-to-market (GTM) strategies and develop tailored campaign activity for key verticals
✅ Define and optimize the lead funnel, working closely with CRM and digital teams to support lead nurturing and re-engagement campaigns
✅ Track and report on key metrics, including MQLs, conversion rates, pipeline velocity, and ROI, to inform decision-making and improve campaign performance
✅ Collaborate with content and creative teams to develop high-converting assets, such as landing pages, email sequences, case studies, and ads
✅ Support the creation of buyer personas and market segmentation models based on research and collaboration with sales and commercial teams
✅ Encourage curiosity, innovation, and experimentation with emerging trends and technologies
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in a B2B demand generation, digital marketing, or campaign management role, preferably in a services or technology-driven environment
Required Skills:
- Experience leading and mentoring marketing or demand generation teams
- Deep understanding of the B2B buyer journey and sales funnel mechanics
- Experience using CRM and marketing automation platforms (specifically HubSpot and Microsoft Dynamics)
- Strong data analysis and reporting skills, with the ability to make decisions based on insight
- Natural collaboration and strong influencing skills across marketing, commercial, and sales teams
- Curious mindset with a passion for testing new tools, channels, and tactics
Preferred Skills:
- Experience with account-based marketing strategies
- Familiarity with customer lifecycle marketing and cross-sell/upsell campaigns
ASSUMPTION: Candidates with experience in the security industry or related fields may have an advantage, but transferable skills from other industries will also be considered.
💰 Compensation & Benefits
Salary Range: Up to £70K per annum (negotiable depending on experience)
Benefits:
- 25 days holiday, plus bank holidays
- Car or Car Allowance £5,100
- Chubb Bonus Eligibility of 20%
- Company Pension Scheme (5% matched)
- Private Medical Cover – Single Package
- Online GP Appointments
- Free Onsite Parking
- Cycle to Work Scheme
- Employee Referral Scheme (£1000)
- Life Assurance (4 x Basic Salary)
- Free Mortgage Advice
- Employee Scholarship Scheme
- A Central Benefits Platform offering a wide variety of discounts
- Health & Wellbeing Resources
- Bravo Awards: Recognising outstanding contributions from all employees and encourage excellence
Working Hours: Full-time, with flexibility for remote work and travel as required
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the UK security industry.
📌 Applicant Insights
🔍 Company Context
Industry: Security and Investigations. Chubb Fire & Security is a global leader in fire safety and security solutions, providing essential systems, equipment, and services to a broad range of customers, from local independent businesses to many of the FTSE 100 companies.
Company Size: 10,001+ employees. As a large organization, Chubb offers extensive resources and opportunities for career growth and development.
Founded: 1818. Chubb has a rich history and a strong reputation for innovation and quality in the security industry.
Company Description:
- Protecting people and assets worldwide for over 200 years
- Providing end-to-end service to ensure customers' peace of mind
- Leading provider of security and fire-safety solutions for businesses and industry
Company Specialties:
- Fire and electronic security safety solutions
- Smart building solutions
- Retail fire and security
- Datacentre fire and security
- Commercial building fire and security
- Alarm monitoring and response
- Banking fire and security
- Education fire and security
- Government fire and security
- Healthcare fire and security
- Hospitality fire and security
- Infrastructure fire and security
- Logistics fire and security
- Marine fire and security
- Residential fire and security
- Supporting facilities managers
Company Website: chubbfs.com
ASSUMPTION: Chubb's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior management. This role involves leading a team and collaborating with various departments to drive strategic marketing initiatives.
Reporting Structure: This role reports directly to the Marketing and Communications team and works closely with commercial and sales teams.
Work Arrangement: On-site, with flexibility for remote work and travel as required. The role involves regular travel to various Chubb locations in the UK.
Growth Opportunities:
- Progression to a more senior marketing role within the organization
- Expanding the team and taking on additional responsibilities
- Gaining experience in a global organization and developing leadership skills
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Home-based with regular travel to various Chubb locations in the UK (Blackburn, Nottingham, Staines, and Chalfont St Peter).
Office Location(s): United Kingdom (Home Based)
Geographic Context:
- Chubb's UK offices are located in key business hubs, providing easy access to major transportation networks and amenities
- The role requires regular travel, offering the opportunity to work with diverse teams across the country
- The UK is home to a thriving security industry, with numerous opportunities for networking and professional development
Work Schedule: Full-time, with flexibility for remote work and travel as required. The role may involve occasional evening or weekend work to support campaigns or events.
ASSUMPTION: The home-based nature of this role offers a high degree of flexibility, while regular travel provides opportunities for collaboration and networking with colleagues across the country.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- Face-to-face interview with the hiring manager and a member of the HR team
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and campaign planning
- Leadership and team management skills
- Data analysis and reporting capabilities
- Collaboration and communication skills
- Alignment with Chubb's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the B2B buyer journey and sales funnel mechanics
- Showcase your ability to lead and develop a team, with a focus on driving results and continuous improvement
- Prepare examples of successful demand generation campaigns you've led or contributed to in the past
ATS Keywords: Demand Generation, B2B Marketing, Campaign Management, Team Leadership, CRM, Marketing Automation, Data Analysis, Collaboration, Account-Based Marketing, Customer Lifecycle Marketing
ASSUMPTION: Chubb's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the role and the organization.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Microsoft Dynamics (CRM platform)
- Various marketing and analytics tools (e.g., Google Analytics, social media platforms, etc.)
ASSUMPTION: Chubb provides the necessary tools and technologies to support the role's responsibilities and drive success.
👔 Cultural Fit Considerations
Company Values:
- Protecting what matters most
- Integrity in all we do
- Collaboration and teamwork
- Excellence in our performance
- Innovation and continuous improvement
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
- Strategic and forward-thinking
- Continuously learning and improving
Self-Assessment Questions:
- Do you have experience leading and developing a team in a B2B marketing context?
- Are you comfortable working with data and using it to inform decision-making and improve campaign performance?
- Can you demonstrate a strategic mindset and the ability to develop and execute integrated multi-channel campaigns?
- Do you thrive in a collaborative, team-oriented environment and enjoy working with diverse stakeholders?
- Are you comfortable with regular travel and occasional evening or weekend work to support campaigns or events?
ASSUMPTION: Chubb values a diverse and inclusive work environment, with a strong focus on collaboration, teamwork, and continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance across various locations
- Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management
- Keeping up with the latest trends and technologies in the rapidly evolving marketing landscape
- Navigating a large, global organization and building effective relationships with diverse stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic, data-driven approach to campaign management.
📈 Similar Roles Comparison
- This role is unique in its focus on demand generation within the security industry, offering the opportunity to drive strategic marketing initiatives in a global organization
- Compared to similar roles in other industries, this position offers the chance to work with a diverse range of customers and gain exposure to a wide range of marketing channels and tactics
- Career progression opportunities may vary depending on the organization's size and structure, but Chubb's large size and global presence offer significant growth potential
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with the opportunity to make a significant impact on the organization's marketing efforts.
📝 Sample Projects
- Developing and executing a targeted account-based marketing campaign to drive revenue growth in a key vertical
- Optimizing the lead funnel and improving conversion rates through data analysis and A/B testing
- Collaborating with content and creative teams to develop a suite of high-converting assets for a major product launch
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing and communications function?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach innovation and experimentation in its marketing strategies, and what opportunities are there for the successful candidate to contribute to this area?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your demand generation, team leadership, and data analysis capabilities
- Prepare examples of successful demand generation campaigns you've led or contributed to in the past, demonstrating your ability to drive results and continuous improvement
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
