Head of Demand Generation

📌 Core Information

🔹 Job Title: Head of Demand Generation

🔹 Company: Solace Corporation

🔹 Location: Ottawa, Ontario (Remote)

🔹 Job Type: Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Driving quarterly pipeline targets and commercial success
• Owning the unified demand gen plan with inputs from cross-functional teams
• Building and executing end-to-end demand generation strategies targeting enterprise accounts
• Leading account-based marketing (ABM) initiatives and personalized, multi-channel campaigns
• Optimizing paid media across LinkedIn, Google Ads, SEM, and review sites
• Improving the martech stack and related processes
• Starting as an individual contributor with potential to grow a team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will have a proven track record in B2B demand generation and experience working in high-growth environments.

📋 Key Responsibilities

✅ Drive to quarterly pipeline targets and be a key marketing leader focused on commercial success

✅ Own the unified demand gen plan with inputs from cross-functional teams within Marketing

✅ Strategy & Execution: Build and execute end-to-end demand generation strategies targeting enterprise accounts, with a focus on scalable, AI-driven programs.

✅ ABM & Campaigns: Lead account-based marketing (ABM) initiatives, develop personalized, multi-channel campaigns, and align closely with sales to penetrate high-value accounts.

✅ Paid Media: Own and optimize paid media across LinkedIn, Google Ads, SEM, and review sites to drive high-intent leads.

✅ Martech Stack: Engage in continual improvement of the martech stack, and related processes including lead scoring, attribution models, and pipeline analytics to support data-driven decisions

✅ Team Building: Start as an individual contributor with potential to grow a team; foster a culture of experimentation and collaboration.

ASSUMPTION: This role requires a hands-on approach to strategy execution, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years in B2B demand generation with a proven record of driving significant ARR growth, especially in high-growth environments.

Required Skills:

• Expertise in launching and managing strategic campaigns across multiple channels
• Deep knowledge of enterprise sales cycles, ABM tools, Data Enrichment, and martech
• Strong communication, analytical, and partnership skills with Sales
• AI Proficiency: Strong grasp of AI tools and workflows to drive efficiency and innovation in marketing
• Leadership: Self-starter with hands-on execution ability, strong cross-functional collaboration skills, and comfort in fast-paced, ambiguous environments

Preferred Skills:

• Familiarity with audience segmentation and the ability to tailor strategies to global audiences
• Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth
• MBA, background in SaaS, or enterprise software; track record of delivering meaningful pipeline growth in scale-up businesses ($100m+ ARR)

ASSUMPTION: The ideal candidate will have a strong background in B2B demand generation, with experience working in high-growth environments and a proven track record of driving significant ARR growth.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (Based on industry standards for a Head of Demand Generation role with 10+ years of experience in a high-growth environment)

Benefits:

• Competitive benefits package
• Hybrid work model
• Training and development opportunities
• Work-life balance

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for a Head of Demand Generation role with the required experience level and location. The benefits package is competitive and includes a hybrid work model, training and development opportunities, and a focus on work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Solace helps large enterprises become modern and real-time by giving them everything they need to make their business operations and customer interactions event-driven.

Company Size: 501-1,000 employees. As a mid-sized company, Solace offers a dynamic and collaborative work environment with opportunities for growth and impact.

Founded: 2001. Solace has over 20 years of experience helping global enterprises solve some of the most demanding challenges in various industries.

Company Description:

• Solace provides a comprehensive way to create, document, discover, and stream events from where they are produced to where they need to be consumed – securely, reliably, quickly, and guaranteed.
• The company's advanced event broker technologies help modernize legacy applications, deploy modern microservices, and build an event mesh to support hybrid cloud, multi-cloud, and IoT architectures.
• Solace has a strong customer lineup, including SAP, Barclays, the Royal Bank of Canada, multinational automobile manufacturers, and industry disruptors.

Company Specialties:

• Messaging middleware
• Internet data streaming
• JMS messaging
• Guaranteed messaging
• WAN distribution
• Smart City
• Internet of Things
• Streaming
• Message Broker
• Advanced event broker
• Event broker
• Event mesh
• Event-driven architecture
• Event-driven microservices
• Event streaming
• Event management

Company Website: solace.com

ASSUMPTION: Solace is a well-established company with a strong focus on innovation and customer success. Its expertise in event-driven architecture makes it a leader in its industry, with a diverse customer base and a strong reputation for quality and reliability.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position reporting directly to the CMO.

Reporting Structure: The Head of Demand Generation will lead a team of marketing professionals, with the potential to grow the team over time.

Work Arrangement: Hybrid. The role offers a hybrid work arrangement, with a focus on results and flexibility.

Growth Opportunities:

• As an individual contributor with potential to grow a team, the Head of Demand Generation will have the opportunity to build and shape the demand generation function at Solace.
• The role offers the chance to work closely with the CMO and other senior leaders, providing exposure to strategic decision-making and career growth opportunities.
• With a focus on driving commercial success, the Head of Demand Generation will have the opportunity to make a significant impact on the company's growth and market position.

ASSUMPTION: This role offers significant growth potential, with the opportunity to build and shape the demand generation function at a well-established and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid. Solace offers a hybrid work model, with employees working from the office and remotely.

Office Location(s): Ottawa, Ontario (Remote OK)

Geographic Context:

• Ottawa is the capital of Canada and the fourth-largest city in the country, with a population of approximately 1 million people.
• The city is known for its high quality of life, with a low cost of living, excellent healthcare, and a strong education system.
• Ottawa has a diverse and multicultural population, with a strong focus on technology, government, and healthcare industries.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Ottawa offers a high quality of life, with a low cost of living, excellent healthcare, and a strong education system. The hybrid work model provides employees with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager (CMO)
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven approach to marketing
• Leadership and team-building skills
• Expertise in demand generation, ABM, and paid media
• Familiarity with martech stack and related processes

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your strategic thinking and problem-solving skills through specific examples and anecdotes
• Demonstrate your familiarity with the company, its products, and its target industries
• Prepare thoughtful questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Demand Generation, B2B Marketing, Account-Based Marketing, Campaign Management, Paid Media, Martech, Data Analytics, AI Proficiency, Cross-Functional Collaboration, Lead Scoring, Attribution Models, Pipeline Analytics, Audience Segmentation, Communication Skills, Analytical Skills, Team Building

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and leadership potential, as well as their expertise in demand generation, ABM, and paid media.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Paid media platforms (e.g., LinkedIn Ads, Google Ads)
• ABM platforms (e.g., Engagio, Demandbase)
• Data enrichment tools (e.g., Clearbit, Datanyze)
• Martech stack (e.g., marketing analytics, attribution, and reporting tools)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing automation, CRM, paid media, ABM, data enrichment, and martech tools, with a strong focus on driving efficiency and innovation in marketing.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: Solace takes pride in delivering high-quality, reliable, and innovative solutions that meet the unique needs of its customers
• Trust: Solace fosters a culture of transparency, honesty, and accountability, both internally and with its customers
• Courage: Solace encourages its employees to take calculated risks, learn from failures, and continuously improve
• Freedom: Solace values the autonomy and flexibility of its employees, empowering them to make decisions and take ownership of their work
• Momentum: Solace is committed to driving continuous growth and innovation, both for the company and its employees
• Humility: Solace fosters a culture of learning, collaboration, and mutual respect, with a focus on listening to and valuing the input of its employees and customers
• Human experience: Solace prioritizes the needs and perspectives of its customers, employees, and partners, creating solutions that are intuitive, user-friendly, and enjoyable to use

Work Style:

• Collaborative: Solace values a team-based approach to problem-solving and decision-making
• Agile: Solace embraces a dynamic and adaptable work environment, with a focus on continuous improvement and innovation
• Data-driven: Solace makes decisions based on data and analytics, with a strong focus on measuring and optimizing performance
• Customer-focused: Solace prioritizes the needs and perspectives of its customers, creating solutions that are intuitive, user-friendly, and enjoyable to use

Self-Assessment Questions:

• Do you align with Solace's values, particularly in terms of craftsmanship, trust, courage, and human experience?
• Are you comfortable working in a dynamic and adaptable work environment, with a focus on continuous improvement and innovation?
• Do you have a strong track record of driving commercial success through strategic thinking, analytical skills, and leadership potential?

ASSUMPTION: The ideal candidate will align with Solace's values, with a strong track record of driving commercial success and a commitment to continuous learning, collaboration, and mutual respect.

⚠️ Potential Challenges

• The role requires a strong understanding of enterprise sales cycles, ABM tools, Data Enrichment, and martech, with a focus on driving results and continuous improvement
• The role may involve working with a diverse and global customer base, requiring strong communication and collaboration skills
• The role may require occasional travel to meet with customers, partners, and team members
• The role may involve working in a fast-paced and ambiguous environment, with a focus on driving results and continuous improvement

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and adaptable work environment, with a strong track record of driving commercial success and a commitment to continuous learning, collaboration, and mutual respect.

📈 Similar Roles Comparison

• This role is similar to other Head of Demand Generation positions, but with a focus on driving commercial success and working in a high-growth environment
• The role requires a strong understanding of enterprise sales cycles, ABM tools, Data Enrichment, and martech, with a focus on driving results and continuous improvement
• The role offers the opportunity to work closely with the CMO and other senior leaders, providing exposure to strategic decision-making and career growth opportunities

ASSUMPTION: This role offers significant growth potential, with the opportunity to build and shape the demand generation function at a well-established and innovative company.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy for a new product launch
• Implementing an ABM program to target high-value enterprise accounts
• Optimizing paid media campaigns to drive high-intent leads and improve ROI
• Improving the martech stack and related processes to support data-driven decision-making
• Building and leading a team of marketing professionals to drive commercial success

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Demand Generation role, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation function at Solace, and how can this role address them?
• How does the CMO envision this role evolving over time, and what opportunities are there for growth and development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Solace support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These key questions will help the candidate understand the role's priorities, growth opportunities, and the company's commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview to show your interest in the role and the company
• Follow up with the hiring manager (CMO) after the interview to express your appreciation and reiterate your interest in the role
• If selected for the final interview, be prepared to discuss your strategic thinking, analytical skills, and leadership potential, as well as your familiarity with the company, its products, and its target industries

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.