Head of Demand Generation (B2B SaaS)

📌 Core Information

🔹 Job Title: Head of Demand Generation (B2B SaaS)

🔹 Company: Marker.io

🔹 Location: Belgium (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (EU time zones preferred)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of multi-channel campaigns
• Continuous refinement of Ideal Customer Profiles (ICPs) and target segments
• Close collaboration with sales and cross-functional teams
• Ownership of pipeline generation targets and full-funnel performance measurement

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively in a remote environment.

📋 Key Responsibilities

✅ Develop and execute multi-channel campaigns across paid, content, email, and outbound

✅ Build lead nurturing workflows and account-based marketing (ABM) programs

✅ Define KPIs and create full-funnel dashboards to measure, optimize, and scale marketing efforts

✅ Collaborate with internal teams and freelancers to produce high-converting campaign assets

✅ Run marketing automation and CRM stack (Attio, Customer.io, Segment,…)

✅ Report on performance to the executive team

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3 years in demand generation, with early to growth stage startup experience

Required Skills:

• Proven track record driving qualified pipeline, MQLs, and campaign ROI
• Strong grasp of B2B buyer journeys, segmentation, and product positioning
• Skilled at crafting strategic content and messaging that resonates with specific personas
• Comfortable owning both strategy and hands-on execution
• Confident with modern marketing tools and AI

Preferred Skills:

• Experience running ABM and lead nurturing campaigns
• Fluency in additional European languages

ASSUMPTION: Candidates should have a strong background in demand generation and be comfortable working in a fast-paced, remote startup environment.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on market research and relative experience)

Benefits:

• Equity: Competitive equity package to share the long-term success of the company
• Remote work: Remote-first with regular team meetups in Brussels and annual team retreats
• Tech setup: New MacBook Pro with essential accessories
• Flexible working hours: Flexible working hours with a focus on collaboration and results
• Holidays: 25 days off per year
• Company retreats and activities: Regular company dinners and activities
• Career Evolution Roadmap: Personalized career growth plan

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on market research for similar roles in Belgium and takes into account the candidate's relative experience.

📌 Applicant Insights

🔍 Company Context

Industry: B2B SaaS (Software as a Service)

Company Size: Small to Medium (11-50 employees)

Founded: 2018

Company Description:

• Marker.io is a fast-growing B2B SaaS company that helps digital teams deliver better websites through testing and internal feedback
• Proficient, bootstrapped, and focused on building a great product and company
• Remote-first with a globally distributed team across Belgium, Ireland, the Netherlands, Spain, Slovenia, Poland, India, and the USA

Company Specialties:

• Website testing and internal feedback
• B2B SaaS
• Remote work and global team management

Company Website: marker.io

ASSUMPTION: Marker.io is a growing B2B SaaS company with a strong focus on product development and a remote-first work culture.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: Reports directly to the CEO

Work Arrangement: Remote (EU time zones preferred) with occasional in-person meetings in Brussels

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in a fast-paced, startup environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as the company continues to expand and grow.

🌍 Location & Work Environment

Office Type: Remote-first with a hybrid option for those based in Brussels

Office Location(s): Brussels, Belgium

Geographic Context:

• Brussels is a multicultural city with a strong tech industry
• Belgium offers a high quality of life, with affordable living costs compared to other Western European countries
• The time zone is Central European Time (CET), which allows for collaboration with team members across Europe

Work Schedule: Flexible, with a focus on collaboration and results

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the CEO
• Deep dive into the candidate's experience and skills
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and optimization skills
• Data analysis and reporting
• Collaboration and communication skills

Application Tips:

• Highlight your demand generation experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare a case study or project presentation showcasing your campaign planning and execution skills

ATS Keywords: Demand Generation, Campaign Management, B2B Marketing, Lead Nurturing, Account-Based Marketing, Data Analysis, Marketing Automation, Content Creation, Segmentation, Product Positioning, Strategic Planning, Performance Measurement, Collaboration, Sales Alignment, Creative Direction, Experimentation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Attio (CRM)
• Customer.io (Email Automation)
• Segment (Customer Data Platform)
• Google/LinkedIn Ads
• Clearbit
• Hotjar

ASSUMPTION: The candidate should be comfortable learning and using new marketing tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous learning
• Collaboration
• Transparency

Work Style:

• Remote-friendly and autonomous
• Results-oriented and data-driven
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable making data-driven decisions and optimizing campaigns based on performance metrics?
• Do you enjoy collaborating with cross-functional teams and contributing to a dynamic, startup culture?

ASSUMPTION: Candidates should be self-motivated, data-driven, and comfortable working in a remote, startup environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fast-paced, dynamic startup environment
• Working remotely with a globally distributed team
• Balancing strategic planning with hands-on execution

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position requires more strategic planning and ownership of pipeline generation targets
• In contrast to a Marketing Specialist role, this role involves a broader scope of responsibilities and more autonomy
• Compared to a Growth Marketing role, this position focuses more on demand generation and less on user activation and retention

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven optimization.

📝 Sample Projects

• Developing and executing a multi-channel campaign targeting a specific ICP
• Building and optimizing a lead nurturing workflow to improve conversion rates
• Analyzing campaign performance data to identify trends and opportunities for optimization

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and optimize demand generation campaigns.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• Can you describe the company's approach to remote work and team collaboration?
• How does the company measure the success of its demand generation campaigns?
• What are the biggest challenges facing the company's growth, and how can this role help address them?
• How does the company foster a culture of continuous learning and improvement?

ASSUMPTION: These questions help assess the company's culture, growth opportunities, and the role's impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and achievements
• Prepare a case study or project presentation showcasing your campaign planning and execution skills
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.