Head of Demand Generation (US - Remote)

📌 Core Information

🔹 Job Title: Head of Demand Generation (US - Remote)

🔹 Company: Upwind Security

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🎯 Demand Generation

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading efforts in driving high-quality leads, nurturing prospects, and scaling our sales pipeline.
• Owning event strategy, PPC campaigns, and innovative prospect engagement initiatives.
• Collaborating with sales and marketing teams to align demand generation efforts with broader company goals.
• Integrating creative and data-driven strategies to execute successful demand generation campaigns.

ASSUMPTION: The role emphasizes a strong synergy between creative and analytical tasks to maximize the effectiveness of demand generation strategies.

📋 Key Responsibilities

✅ Design and execute integrated demand generation campaigns across digital and offline channels.

✅ Develop and manage paid advertising campaigns with advanced targeting strategies.

✅ Lead innovative initiatives such as gamified tools and interactive assets to engage prospects.

✅ Own the planning and execution of all non-conference events, including regional field marketing initiatives.

✅ Partner with sales and marketing leadership to ensure alignment on goals and execution.

✅ Define and track KPIs like cost per lead, MQL-to-SQL conversion rates, and event ROI.

✅ Analyze campaign performance and use insights to optimize future strategies.

✅ Provide guidance for smooth cross-functional execution of demand generation initiatives.

ASSUMPTION: Responsibilities suggest a need for a leader who is both strategic and operationally efficient in marketing execution.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in demand generation, field marketing, or similar roles, preferably in B2B SaaS.

Required Skills:

• Expertise in digital marketing platforms (e.g., Google Ads, LinkedIn Ads)
• Strong analytical skills and data interpretation abilities
• Excellent collaboration and communication skills

Preferred Skills:

• Experience in event strategy
• Proven track record managing and mentoring teams

ASSUMPTION: The listing emphasizes the need for a candidate with a balanced skill set combining technical marketing expertise and leadership skills.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive pay structure
• Health and wellness benefits
• Opportunities for professional growth and development

Working Hours: 40 hours per week, with potential flexibility due to remote work.

ASSUMPTION: Benefits and working conditions align with industry standards for a remote position in a tech-focused company.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security, focusing on cutting-edge cloud security solutions.

Company Size: 51-200 employees, which typically suggests a dynamic and possibly fast-paced work environment.

Founded: 2022, indicating a relatively new company with potential for rapid growth and innovation.

Company Description:

• Next-generation Cloud Security Platform
• Emphasis on runtime context and proactive risk management
• Integration of advanced technologies like eBPF sensors for security

Company Specialties:

• CNAPP (Cloud Native Application Protection Platform)
• Real-time threat protection
• API security integration

Company Website: https://www.upwind.io

ASSUMPTION: The company's rapid innovation and growth potential could offer significant career advancement opportunities for employees.

📊 Role Analysis

Career Level: Senior level with responsibilities for driving strategic demand generation efforts.

Reporting Structure: Reports likely to senior leadership in the marketing department.

Work Arrangement: Fully remote, offering flexibility and autonomy in daily operations.

Growth Opportunities:

• Potential to influence the company's marketing strategy at a high level
• Opportunities to lead and mentor a team of marketing professionals
• Enhance skills in cutting-edge marketing techniques and technologies

ASSUMPTION: The role offers substantial career growth, particularly in leadership and strategy within fast-evolving tech industry trends.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Headquarters in San Francisco, but the role is remote.

Geographic Context:

• Flexibility to work from any U.S. location
• Engagement with colleagues and partners across varied time zones
• Potential travel for key events and meetings, aligned with company policies

Work Schedule: Standard work hours with flexibility typical of remote work arrangements.

ASSUMPTION: The remote nature of the role allows for a supportive balance between work and personal commitments, appealing to candidates seeking flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR or recruitment team
• Technical and strategic interview with marketing leaders
• Final interview with executive or C-level management

Key Assessment Areas:

• Strategic thinking in demand generation
• Ability to collaborate and communicate effectively with cross-functional teams
• Proven track record of success in similar roles

Application Tips:

• Highlight your experience in demand generation and digital marketing
• Demonstrate data-driven decision-making skills through past project examples
• Emphasize any leadership experience in managing teams or projects

ATS Keywords: Demand Generation, Digital Marketing, B2B SaaS, PPC Campaigns, Team Management

ASSUMPTION: Candidates with strong metrics that showcase successful campaigns and leadership abilities will be prioritized.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Marketing Automation Platforms (e.g., HubSpot, Salesforce)

ASSUMPTION: Familiarity with digital marketing tools and analytics platforms will be crucial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in security solutions
• Collaboration across teams
• Commitment to measurable impact

Work Style:

• Autonomous and proactive approach to work
• Flexible and adaptable to changing priorities
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do I have experience with B2B demand generation campaigns?
• Can I work effectively in a remote setting?
• Am I able to analyze and derive insights from data to improve marketing strategies?

ASSUMPTION: Cultural fit will be important given the dynamic nature of the technology-driven environment.

⚠️ Potential Challenges

• Navigating the complexities of a fast-growing tech environment
• Ensuring alignment between marketing and sales departments
• Mastering the suite of tools and technologies used by the company
• Balancing creativity with data-driven campaign execution

ASSUMPTION: Success in this role will require adaptability, strategic alignment, and a blend of creative and analytical skills.

📈 Similar Roles Comparison

• Roles typically in highly innovative tech companies demand similar skill sets
• The integration of sales and marketing strategies is commonly required
• Experience with advanced digital marketing techniques a typical attribute

ASSUMPTION: The role compares with senior marketing positions in other B2B technology firms prioritizing digital engagement.

📝 Sample Projects

• Design a multi-channel demand generation campaign with measurable growth metrics
• Develop and execute a regional field event strategy
• Analyze previous campaigns' performance to refine future strategies

ASSUMPTION: Projects are likely to integrate a holistic approach to both digital and traditional marketing techniques.

❓ Key Questions to Ask During Interview

• What are the main objectives for the demand generation role this year?
• How does the marketing team measure success?
• What tools and platforms does the company currently use for demand generation?
• What is the current customer acquisition cost, and what are the ROI goals?
• How does the team handle feedback between sales and marketing?

ASSUMPTION: These questions are important for understanding the role's success metrics, team dynamics, and tools employed.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant experience and skills
• Include a cover letter explaining your interest in Upwind Security and this role
• Be ready to discuss case studies or past project examples during interviews
• Follow up within one week if you haven't received a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.