📌 Core Information
🔹 Job Title: Head of Digital and Growth Marketing
🔹 Company: Circles.Life
🔹 Location: Islamabad, Pakistan
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing growth marketing strategies to drive user acquisition, engagement, and retention
- Overseeing and optimizing marketing channels for maximum impact and efficiency
- Leveraging data, martech tools, and digital experimentation to make informed decisions
- Managing agencies responsible for digital marketing, media planning, and web development
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in growth or digital marketing to drive results in a fast-paced environment.
📋 Key Responsibilities
✅ Design and execute comprehensive growth marketing strategies to fuel user acquisition, engagement, and retention in alignment with business goals
✅ Manage day-to-day execution and on-time delivery of marketing activities to achieve key commercial objectives, ensuring seamless go-to-market strategy implementation
✅ Oversee and optimize all marketing channels, including both organic and paid channels, ensuring maximum impact and efficiency
✅ Leverage data and performance metrics to generate insights that drive optimization and improved user engagement
✅ Tap into latest tools and technologies to elevate performance
✅ Develop and conduct A/B tests and other digital experiments aimed at maximizing conversion rates and refining customer experience
✅ Monitor campaign performance and compile reports with actionable insights, adjusting strategies based on findings to consistently improve results
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication and collaboration skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in growth or digital marketing, with a strong track record of driving user growth, engagement, and retention in fast-paced environments
Required Skills:
- Proficient in data analysis and interpretation
- Hands-on experience with digital marketing platforms, CRM systems, and other martech tools
- Strong team management and leadership skills
- Experimentation and A/B testing experience, with a focus on conversion rate optimization
- Creative problem-solving abilities
- Excellent communication and collaboration skills
- Industry knowledge, preferably in zero-to-one startups, digital first businesses, or telecommunications
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the telecommunications industry or multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be PKR 2,500,000 - 4,000,000 per annum, based on industry standards for similar roles in Pakistan. This estimate is subject to change based on the candidate's qualifications and experience.
Benefits:
- Career Development: Be a part of an innovative telecommunications company, helping to reshape the industry
- Unique Growth Opportunity: Work on high-impact projects at both the startup and scale-up stages of growth
- Autonomy & Ownership: Enjoy full autonomy in managing your portfolio and setting your path to success
- Dynamic Environment: Join a vibrant, fast-paced team of smart, driven colleagues who are passionate about growth and technology
- Attractive Package: Competitive salary and benefits, plus opportunities for further career advancement in a high-growth, high-tech environment
Working Hours: Full-time, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Flexible working arrangements may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Circles.Life operates in the Software Development industry, focusing on telecommunications and digital services. The company is a global technology leader that empowers telco operators to launch, transform, and scale digital brands.
Company Size: Circles.Life has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Circles.Life was founded in 2014, with a mission to reimagine the telco industry with its innovative SaaS platform.
Company Description:
- Circles.Life is a global technology company that empowers telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos
- The company partners with leading telco operators across 14 countries and 6 continents, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally
- Circles.Life operates two distinct businesses: Circles.Life, a digital lifestyle telco brand based in Singapore, and Jetpac, a travel tech solutions provider specializing in seamless eSIM roaming and innovative travel lifestyle products
Company Specialties:
- Telecommunications
- Digital Telco
- Tech Company
- Start-up
- Digital Services
- SaaS
Company Website: circles.co
ASSUMPTION: Circles.Life is a dynamic and innovative company with a strong focus on growth and technology, providing an exciting environment for professionals looking to make an impact in the telecommunications industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO) or a similar executive position.
Reporting Structure: The Head of Digital and Growth Marketing will oversee agencies responsible for digital marketing, media planning, and web development, as well as any internal marketing teams. They will work closely with cross-functional teams, including product, sales, and customer success, to align marketing efforts with business objectives.
Work Arrangement: This role is on-site, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Flexible working arrangements may be available based on team needs and performance.
Growth Opportunities:
- As a senior role within the marketing department, this position offers opportunities for career advancement within the company
- Circles.Life's global presence and partnerships with leading telco operators provide exposure to international markets and potential expansion opportunities
- The company's focus on innovation and growth presents numerous prospects for professional development and learning
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the company's global operations.
🌍 Location & Work Environment
Office Type: Circles.Life's office in Islamabad, Pakistan, is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore, Singapore 119937, SG
Geographic Context:
- Islamabad is the capital and largest city of Pakistan, with a population of approximately 1.1 million people
- The city is known for its vibrant culture, historic sites, and modern infrastructure
- Islamabad has a subtropical climate, with hot summers and mild winters, and experiences monsoon rains from July to September
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Flexible working arrangements may be available based on team needs and performance.
ASSUMPTION: Islamabad offers a dynamic and culturally rich environment for professionals, with a moderate cost of living and ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations
- Final interviews with senior leadership to evaluate the candidate's strategic thinking and alignment with the company's vision
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Leadership and team management abilities
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the telecommunications industry and growth marketing strategies
- Showcase your ability to work collaboratively and drive results in a fast-paced environment
ATS Keywords: Growth Marketing, User Acquisition, Engagement, Retention, Data Analysis, Martech Tools, Digital Experimentation, A/B Testing, Creative Problem-Solving, Communication, Collaboration, Team Management, Industry Knowledge, Telecommunications, Digital Marketing, Marketing Strategy, Go-To-Market Plan, Marketing Channel Optimization
ASSUMPTION: Circles.Life's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on identifying the best fit for the role and the company's long-term growth.
🛠️ Tools & Technologies
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Martech tools (e.g., Marketo, Pardot, Adobe Campaign)
- Data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Circles.Life fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive change
- Collaboration: The company values teamwork and cross-functional collaboration, with a focus on collective success and shared growth
- Customer-centricity: Circles.Life prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations and exceed their experiences
Work Style:
- Fast-paced and dynamic, with a focus on rapid iteration and continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics and informed decision-making
- Collaborative and inclusive, with a focus on open communication and active listening
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
- Are you skilled in data analysis and interpretation, and do you enjoy using data to drive decision-making?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Circles.Life values candidates who are adaptable, data-driven, and collaborative, with a strong focus on innovation and customer-centricity.
⚠️ Potential Challenges
- The telecommunications industry is highly competitive and rapidly evolving, requiring constant adaptation and innovation
- Circles.Life's global presence and partnerships with leading telco operators may present unique cultural and operational challenges
- The role involves managing external agencies and internal teams, requiring strong leadership and communication skills
- The on-site work arrangement may present challenges for candidates who prefer remote or hybrid work arrangements
ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on growth marketing strategies, data-driven decision-making, and digital experimentation
- In the telecommunications industry, this role requires a strong understanding of the unique challenges and opportunities presented by digital-first businesses and zero-to-one startups
- Career-wise, this role offers significant growth potential, with opportunities for advancement within the marketing department and across the company's global operations
ASSUMPTION: This role is well-suited to candidates with experience in growth marketing, data analysis, and digital experimentation, with a strong focus on strategic thinking and innovation.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy to drive user acquisition, engagement, and retention for a new digital telco brand launch
- Optimizing marketing channels and campaigns to maximize impact and efficiency, resulting in a 20% increase in user engagement and a 15% reduction in cost per acquisition
- Conducting A/B tests and digital experiments to refine customer experience and improve conversion rates, leading to a 15% increase in user sign-ups and a 20% increase in revenue
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and innovative approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to assess the company's growth strategy, culture, and expectations for the role, providing valuable insights for candidates to make informed decisions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your growth marketing strategies, data analysis, and digital experimentation projects to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
