📌 Core Information
🔹 Job Title: Head of Digital Growth
🔹 Company: Realm
🔹 Location: Los Angeles
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing efforts across content, community, paid media, and partnerships
- Driving acquisition, engagement, and brand resonance through storytelling and analytics
- Collaborating cross-functionally to scale growth and improve overall marketing efficiency
- Staying on the cutting edge of AI-enabled marketing and implementing innovative tools
ASSUMPTION: This role requires a strategic, creative, and performance-driven individual with a strong background in digital marketing and growth. The ideal candidate will have experience in a high-growth consumer or marketplace startup and be comfortable working in a cross-functional environment.
📋 Key Responsibilities
✅ Content Strategy & Execution: Own the editorial calendar and oversee production of compelling, LLMO/SEO-optimized content across formats (blog, social, video, email) that fuels both organic growth and community engagement.
✅ Community & Brand Engagement: Build and nurture a high-affinity brand community through social media, forums, events, ambassadors, and authentic storytelling. Develop strategies to increase advocacy, UGC, and engagement.
✅ Paid Media & Performance Marketing: Lead paid growth channels (Google, Meta, YouTube, etc.), optimizing for CAC and LTV across acquisition and retargeting. Identify new platforms and performance experiments.
✅ Strategic Partnerships & Influencer Collaborations: Develop and manage partnerships with aligned brands, influencers, publishers, and platforms to expand reach and drive qualified traffic.
✅ Growth Infrastructure & Analytics: Be self-sufficient in running your own reporting and analytics. Own the performance dashboard and generate insights to regularly report progress and learnings to key stakeholders including the CEO, executive team, and board.
✅ AI Innovation & Tooling: Stay on the cutting edge of AI-enabled marketing. Experiment with and implement AI tools to streamline content creation, personalize user experiences, enhance media buying, and improve overall marketing efficiency.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, analytics, and AI-powered marketing tools. The ideal candidate will have experience in content strategy, community engagement, paid media, and strategic partnerships, with a proven track record of driving growth and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
Experience: 5-10 years of experience in digital marketing, growth, or brand roles, ideally in a high-growth consumer or marketplace startup.
Required Skills:
- Proven success growing a digital audience and community across multiple channels
- Deep experience with paid media planning, execution, and budget ownership
- Strong editorial judgment and content instincts; bonus for copywriting or creative direction chops
- Analytical and results-oriented; fluent in growth metrics and marketing attribution
- Demonstrated curiosity and hands-on experience with AI-powered marketing tools
- Strong leadership and collaboration skills; thrives in cross-functional environments
Preferred Skills:
- Experience with LLMO/SEO optimization
- Familiarity with real estate industry trends and best practices
- Knowledge of AI tools specifically designed for marketing use cases
ASSUMPTION: The ideal candidate will have a strong background in digital marketing and growth, with a proven track record of driving acquisition, engagement, and brand resonance. They will be comfortable working in a cross-functional environment and have experience with AI-powered marketing tools.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year. This estimate is based on industry standards for a Head of Digital Growth role in Los Angeles, considering the required experience level and the size of the company.
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday schedule
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week). This role may require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of this size in the real estate industry but may vary based on the specific employer.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Realm specializes in empowering homeowners with guidance to unlock their home's full potential through advanced technology, expert advice, vetted contractors, and customized plans.
Company Size: Small (11-50 employees). As a smaller company, Realm offers a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.
Founded: 2019. Realm was founded in New York City and has since expanded its operations to include Los Angeles and other major markets.
Company Description:
- Realm simplifies the home renovation and building process by providing expert advice, customized plans, and vetted contractors
- The company uses advanced technology to make renovating and building worry-free for homeowners
- Realm has powered over 900m of renovations and helped thousands of homeowners make smarter home decisions
Company Specialties:
- Home renovation and building guidance
- Advanced technology for the home improvement industry
- Expert advice and customized plans
- Vetted contractors and quality assurance
Company Website: realmhome.com
ASSUMPTION: Realm's focus on technology, expert advice, and customized plans sets it apart in the home renovation and building industry. The company's small size allows for a more agile and dynamic work environment, where employees can have a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position, reporting directly to the CEO and overseeing multiple marketing channels and teams.
Reporting Structure: The Head of Digital Growth will report directly to the CEO and collaborate closely with the executive team, including the CTO and CFO. They will oversee marketing channels and teams, including content, community, paid media, and partnerships.
Work Arrangement: On-site. This role is based in Los Angeles and requires on-site presence for collaboration and leadership purposes.
Growth Opportunities:
- As Realm continues to expand its operations and grow its customer base, there will be opportunities for the Head of Digital Growth to take on additional responsibilities and advance their career within the company
- The ideal candidate will have the opportunity to shape the company's digital marketing strategy and make a significant impact on its growth and success
- With the company's focus on technology and innovation, there will be opportunities for the Head of Digital Growth to stay on the cutting edge of AI-enabled marketing and implement innovative tools and strategies
ASSUMPTION: The Head of Digital Growth role at Realm offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's digital marketing strategy and overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace. Realm's Los Angeles office is designed to foster creativity, collaboration, and productivity, with state-of-the-art technology and amenities.
Office Location(s): 10000 Washington Blvd, Culver City, California 90232, US
Geographic Context:
- Los Angeles is a major market for the real estate industry, with a diverse range of homeowners and property types
- The city offers a vibrant cultural scene, with numerous entertainment, arts, and culinary options
- Los Angeles has a Mediterranean climate, with mild winters and warm summers, making it an attractive place to live and work year-round
Work Schedule: The Head of Digital Growth role at Realm follows a standard full-time work schedule, with the potential for occasional overtime or flexible scheduling to meet project deadlines. The company offers a flexible work arrangement, allowing employees to balance their personal and professional responsibilities.
ASSUMPTION: Realm's modern, collaborative workspace and flexible work arrangement contribute to a positive and productive work environment, where employees can thrive both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a panel of team members
- Case study or project presentation to assess the candidate's strategic thinking and problem-solving skills
- Final interview with the CEO to discuss cultural fit and long-term career goals
- Background and reference checks
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and collaboration skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Realm's mission and values
- Experience with AI-powered marketing tools and a willingness to stay on the cutting edge of industry trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Realm's mission and values, and how your background and skills align with the company's goals
- Prepare for behavioral and skills-based interview questions, and be ready to discuss your approach to digital marketing, leadership, and collaboration
- Showcase your experience with AI-powered marketing tools and your willingness to stay on the cutting edge of industry trends
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Digital Marketing, Growth, Brand, Content Strategy, Community Engagement, Paid Media, Performance Marketing, Strategic Partnerships, AI Innovation, Leadership, Collaboration, Storytelling, Customer Psychology, Experimentation, Technology, Growth Metrics, Marketing Attribution
ASSUMPTION: The application process for the Head of Digital Growth role at Realm is designed to assess the candidate's digital marketing expertise, leadership and collaboration skills, and cultural fit with the company's mission and values. The ideal candidate will have a strong background in digital marketing and growth, with experience in content strategy, community engagement, paid media, and strategic partnerships.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., HubSpot, Marketo, Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Paid media management platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- AI-powered marketing tools (e.g., Copy.ai, Frase, Persado)
- Project management and collaboration tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: The ideal candidate for the Head of Digital Growth role at Realm will have experience with a wide range of marketing automation, analytics, and AI-powered marketing tools. They will be comfortable learning and implementing new tools as needed to drive growth and improve overall marketing efficiency.
👔 Cultural Fit Considerations
Company Values:
- Empower homeowners with expert advice, customized plans, and vetted contractors
- Simplify the home renovation and building process through advanced technology
- Focus on quality, transparency, and customer satisfaction
- Embrace a culture of continuous learning, innovation, and improvement
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and communication
- Data-driven and analytical, with a focus on performance metrics and continuous improvement
- Agile and adaptable, with a willingness to pivot and iterate based on feedback and data
- Customer-centric, with a deep understanding of homeowner needs and preferences
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment, and enjoy working with diverse teams to drive growth and engagement?
- Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
- Do you have experience with AI-powered marketing tools and a willingness to stay on the cutting edge of industry trends?
- Are you passionate about the home renovation and building industry, and excited about the opportunity to empower homeowners and simplify the renovation process?
ASSUMPTION: The ideal candidate for the Head of Digital Growth role at Realm will be a strong cultural fit, with a deep understanding of the company's mission and values. They will be collaborative, data-driven, agile, and customer-centric, with a willingness to embrace a culture of continuous learning, innovation, and improvement.
⚠️ Potential Challenges
- The Head of Digital Growth role at Realm requires a strong understanding of digital marketing channels, analytics, and AI-powered marketing tools, with a proven track record of driving growth and engagement
- The role involves leading multiple marketing channels and teams, with a need for strong leadership and collaboration skills
- The fast-paced and dynamic nature of the real estate industry may require the Head of Digital Growth to adapt quickly to changes in market trends and consumer behavior
- The role may require occasional overtime or flexible scheduling to meet project deadlines, which can be challenging for candidates with personal or family commitments
ASSUMPTION: The Head of Digital Growth role at Realm offers significant opportunities for growth and impact, but also presents challenges that require a strong understanding of digital marketing, leadership, and collaboration skills. The ideal candidate will be comfortable working in a fast-paced and dynamic environment, and have experience with AI-powered marketing tools.
📈 Similar Roles Comparison
- The Head of Digital Growth role at Realm is similar to other senior leadership positions in digital marketing, such as Director of Marketing or VP of Growth, but with a focus on the real estate industry and a strong emphasis on AI-powered marketing tools
- Compared to other roles in the real estate industry, the Head of Digital Growth at Realm places a greater emphasis on digital marketing, growth, and AI-powered marketing tools, with a broader scope of responsibilities across content, community, paid media, and partnerships
- Career paths for the Head of Digital Growth role at Realm may include advancement to Chief Marketing Officer or other executive leadership positions within the company, or transition to a similar role at a larger or more established real estate firm
ASSUMPTION: The Head of Digital Growth role at Realm is unique in its focus on AI-powered marketing tools and its broad scope of responsibilities across content, community, paid media, and partnerships. The ideal candidate will have experience in digital marketing, growth, and AI-powered marketing tools, with a strong understanding of the real estate industry and a desire to drive growth and engagement.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive acquisition, engagement, and brand resonance for a new home renovation service
- Building and nurturing a high-affinity brand community through social media, forums, events, and authentic storytelling, resulting in a 50% increase in customer advocacy and engagement
- Optimizing paid media channels to improve CAC and LTV, with a 25% reduction in cost per acquisition and a 30% increase in lifetime value
- Identifying and implementing AI-powered marketing tools to streamline content creation, personalize user experiences, and enhance media buying, with a 20% increase in overall marketing efficiency
ASSUMPTION: The ideal candidate for the Head of Digital Growth role at Realm will have experience with a wide range of digital marketing projects, with a proven track record of driving growth, engagement, and brand resonance. They will be comfortable working on multiple projects simultaneously and managing teams to execute complex marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe your approach to digital marketing, and how you've driven growth and engagement in previous roles?
- How have you leveraged AI-powered marketing tools to improve overall marketing efficiency, and what specific tools have you used?
- Can you provide an example of a successful strategic partnership or influencer collaboration, and how you measured its impact on growth and engagement?
- How do you stay on the cutting edge of AI-enabled marketing, and what trends do you see emerging in the industry?
- Can you describe your leadership and collaboration style, and how you've successfully managed cross-functional teams to drive growth and engagement?
- How do you approach data-driven decision making, and can you provide an example of a time when you used data to inform your marketing strategies and drive results?
ASSUMPTION: The ideal candidate for the Head of Digital Growth role at Realm will be comfortable discussing their approach to digital marketing, leadership, and collaboration, with a strong understanding of AI-powered marketing tools and a willingness to stay on the cutting edge of industry trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, leadership, and collaboration
- Prepare for behavioral and skills-based interview questions, and be ready to discuss your approach to digital marketing, leadership, and collaboration
- Showcase your experience with AI-powered marketing tools and your willingness to stay on the cutting edge of industry trends
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
