📌 Core Information
🔹 Job Title: Head of Events & Field Marketing
🔹 Company: Cognite
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving global event and field marketing strategy
- Leading a high-performing team and fostering a culture of collaboration
- Planning, coordinating, and executing high-impact marketing programs
- Partnering with global and regional sales teams to drive pipeline generation and revenue growth
- Optimizing event and field marketing performance through data-driven insights
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves.
📋 Key Responsibilities
✅ Develop and own the global event and field marketing strategy, aligning it with overall company growth objectives and regional sales targets.
✅ Recruit, mentor, and lead a high-performing global team of event and field marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement.
✅ Oversee the end-to-end planning, coordination, and hands-on execution of a diverse portfolio of global and regional in-person and virtual events, including:
- Tier 1 trade shows and industry conferences
- Executive roundtables and dinners
- Customer roadshows and user conferences
- Proprietary webinars and virtual summits
- Account-Based Marketing (ABM) driven field programs
✅ Design and implement integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts.
✅ Partner closely with global and regional sales, demand generation, product marketing, and partner marketing teams to ensure seamless campaign orchestration, consistent messaging, and effective lead follow-up strategies.
✅ Collaborate with demand generation and digital marketing teams to amplify event and field programs through digital channels, including email marketing, paid media, and social campaigns.
✅ Establish clear goals, define key metrics, and relentlessly measure and report on the performance of all event and field marketing initiatives using key marketing KPIs (e.g., MQLs, CPL, opportunity sourcing and influence, conversion rates, ROI). Conduct post-event and campaign evaluations, analyze results, and make data-driven recommendations for continuous optimization.
✅ Effectively manage the global event and field marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
✅ Evaluate and grow partner demand generation opportunities. Build and nurture relationships with new and existing vendors, agencies, contractors, and associations to enhance market penetration and program effectiveness.
✅ Stay abreast of the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B SaaS landscape.
✅ Serve as a role model within Cognite, championing our values and principles and fostering a culture of psychological safety, openness, and trust within the team and broader organization.
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree preferred.
Experience: 5-10 years of experience in B2B SaaS events and field marketing, with at least 3 years in a leadership role.
Required Skills:
- Proven track record in B2B SaaS events and field marketing
- Strategic planning and execution skills
- Team leadership and development
- Budget management and resource allocation
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance optimization
- Familiarity with marketing automation and CRM platforms
- Excellent communication, presentation, and interpersonal skills
Preferred Skills:
- Experience with ABM strategies and tactics
- Familiarity with the oil and gas, chemicals, pharma, or other manufacturing and energy sectors
- Bilingual or multilingual proficiency
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles, experience levels, and locations.
Benefits:
- Competitive compensation including base plus bonus
- 401(k) with 4% employer matching
- Health, dental, vision & disability coverages with premiums fully covered for employees and all dependents
- Unlimited PTO + flexibility to enjoy it
- 18 company holidays including the week between Christmas & New Years
- Paid parental leave program
- Employee stock purchase program (ESPP)
- Employee referral program
- In office catered lunches 3x per week via Colorfull Catering + fully stocked fridges in the offices
- Paid mobile phone and WiFi
Working Hours: Full-time (40 hours per week) with flexible work arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Industrial AI and digital transformation for asset-heavy industries such as Oil & Gas, Chemicals, Pharma, and Manufacturing & Energy.
Company Size: Mid-sized (501-1,000 employees) with a global presence and a highly modern and fun working environment.
Founded: 2016, with headquarters in Tempe, Arizona, and offices in Austin, Texas, and Lysaker, Norway.
Company Description:
- Cognite is a global leader in Industrial AI, driving the digital transformation of asset-heavy industries around the world.
- The company's core software product, Cognite Data Fusion (CDF), quickly contextualizes OT/IT data to develop and scale company solutions using technology like hybrid AI, big data, machine learning, and 3D modelling.
- Cognite serves oil and gas, power and utilities, renewable energy, manufacturing, and other heavy-asset industries, helping them operate more sustainably, securely, and efficiently.
Company Specialties:
- IT
- Data Platform
- IIOT
- Machine Learning
- Artificial Intelligence
- Big Data
- 3D Models
- Digital Transformation
- Industrial DataOps
- Enterprise SaaS
- Enterprise Software Products
- Cloud Software Products
Company Website: Cognite Website
ASSUMPTION: Cognite is a rapidly growing, category-leading AI SaaS company with a strong focus on innovation, collaboration, and continuous improvement.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational responsibilities.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading a global team of event and field marketing professionals.
Work Arrangement: Hybrid (3 days in office) with flexible work arrangements to accommodate different time zones and personal preferences.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company continues to expand and scale.
- Opportunities to lead high-impact projects and initiatives that drive business growth and innovation.
- Chance to work with and learn from some of the best people in the field, across various industries.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and their own career development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with fully stocked fridges, catered lunches, and pet-friendly policies.
Office Location(s): Tempe, Arizona (headquarters); Austin, Texas; Lysaker, Norway; and remote work options.
Geographic Context:
- The company's headquarters are located in Tempe, Arizona, with additional offices in Austin, Texas, and Lysaker, Norway.
- The role is remote-friendly, with a hybrid work arrangement that allows for flexible work arrangements to accommodate different time zones and personal preferences.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements to accommodate different time zones and personal preferences.
ASSUMPTION: Cognite offers a highly modern and fun working environment with sublime culture across the organization, fostering a culture of psychological safety, openness, and trust within the team and broader organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final round interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Budget management and resource allocation
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance optimization
- Familiarity with marketing automation and CRM platforms
- Excellent communication, presentation, and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your strategic approach to event and field marketing, as well as your leadership style and team management philosophy.
- Showcase your ability to think critically and solve complex problems through real-life examples and case studies.
- Demonstrate your familiarity with the oil and gas, chemicals, pharma, or other manufacturing and energy sectors, if applicable.
ATS Keywords: Event Marketing, Field Marketing, B2B SaaS, Team Leadership, Pipeline Generation, Revenue Growth, Cross-Functional Collaboration, Digital Marketing, Performance Measurement, Budget Management, Vendor Management, Market Insights, Strategic Thinking, Innovation, Collaboration
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Event management software (e.g., Cvent, Hopin)
- Collaboration and productivity tools (e.g., Microsoft Office Suite, Google Workspace)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in event and field marketing roles. The specific tools used may vary depending on the company's tech stack and the candidate's experience and preferences.
👔 Cultural Fit Considerations
Company Values:
- Impact: Cogniters strive to make an impact in all that they do, always asking themselves how their work contributes to the greater good.
- Ownership: Cogniters embrace a culture of ownership, going beyond their comfort zones to contribute to the greater good and fostering inclusivity and sharing responsibilities for challenges and success.
- Relentless: Cogniters are relentless in their pursuit of innovation, determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.
Work Style:
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication.
- Agile and adaptable, with a focus on continuous improvement and innovation.
- Data-driven and analytical, with a commitment to making informed decisions based on data insights.
Self-Assessment Questions:
- Do you align with Cognite's values of impact, ownership, and relentlessness?
- Are you comfortable working in a collaborative and inclusive environment, with a strong emphasis on teamwork and open communication?
- Do you have a proven track record of driving results through data-driven decision making and continuous improvement?
ASSUMPTION: Cognite values a strong cultural fit with their organization, emphasizing collaboration, inclusivity, and a relentless pursuit of innovation.
⚠️ Potential Challenges
- The role requires a strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves.
- The role involves managing a global team, requiring strong leadership and communication skills to coordinate and collaborate with team members across different time zones and cultures.
- The role requires a deep understanding of the oil and gas, chemicals, pharma, or other manufacturing and energy sectors, as well as familiarity with the latest trends, technologies, and best practices in event marketing, field marketing, and the broader B2B SaaS landscape.
- The role may require occasional travel to attend industry events, conferences, and customer meetings.
ASSUMPTION: The potential challenges listed are specific to this role and require a strong candidate with the right skills, experience, and cultural fit to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on driving global event and field marketing strategy and execution for a rapidly growing, category-leading AI SaaS company in the industrial AI and digital transformation space.
- Unlike other event and field marketing roles, this position requires a strong strategic thinker with a proven track record in B2B SaaS events and field marketing, who can inspire a team and isn't afraid to roll up their sleeves.
- This role offers significant growth potential for the right candidate, with opportunities to lead high-impact projects and initiatives that drive business growth and innovation.
ASSUMPTION: This role is distinct from other event and field marketing positions, requiring a unique combination of strategic thinking, leadership abilities, and industry-specific knowledge.
📝 Sample Projects
- Developing and executing a global event and field marketing strategy that drives pipeline generation, revenue growth, and brand recognition across new and existing accounts.
- Planning, coordinating, and executing a diverse portfolio of global and regional in-person and virtual events, including tier 1 trade shows, executive roundtables, customer roadshows, proprietary webinars, and ABM-driven field programs.
- Designing and implementing integrated field marketing plans that leverage events and field activities to drive demand generation, MQLs, product demos, pipeline growth, and upsell opportunities within existing accounts.
ASSUMPTION: The sample projects listed are representative of the strategic and operational responsibilities required for this role, demonstrating the candidate's ability to develop and execute global event and field marketing strategies that drive business growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to event and field marketing, and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its event and field marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its event and field marketing initiatives, and what are the key performance indicators (KPIs) used to track progress?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams and stakeholders within the organization?
- How does the company approach diversity, equity, and inclusion (DEI) in its event and field marketing efforts, and what initiatives are in place to foster a more inclusive and equitable work environment?
ASSUMPTION: The key questions to ask during the interview are designed to assess the candidate's understanding of the role's responsibilities, the company's marketing strategy, and the cultural fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic approach to event and field marketing, leadership style, and team management philosophy.
- Prepare for behavioral and situational interviews by practicing your responses to common interview questions and developing examples of your past successes in event and field marketing.
- Research the company and the industry to demonstrate your understanding of Cognite's business and the market trends driving its growth.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
