Head of Events Marketing

📌 Core Information

🔹 Job Title: Head of Events Marketing

🔹 Company: Vitesse PSP

🔹 Location: New York, United States (Remote)

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a global events roadmap
• Overseeing event design, execution, and logistics
• Collaborating cross-functionally to align events with business goals
• Driving lead generation and pipeline acceleration through events
• Building and leading a high-performing global events team

ASSUMPTION: This role requires a strategic and results-driven leader with extensive event marketing experience to drive Vitesse's global events program and fuel the company's growth.

📋 Key Responsibilities

✅ Develop and execute a 12-month rolling global events roadmap

✅ Oversee all aspects of event execution, including booth design, logistics, vendor management, and on-site operations

✅ Manage the development of event-related collateral, merchandise, and promotional materials

✅ Evaluate and negotiate sponsorship opportunities to maximize brand visibility and strategic value

✅ Work closely with Commercial, Sales, Marketing, Product Marketing, and Sales Operations teams to align event strategies with business goals

✅ Design targeted pre- and post-event marketing campaigns to drive lead generation and pipeline acceleration

✅ Implement processes for lead capture, management, and follow-up in collaboration with Sales and Marketing Operations

✅ Partner with PR & Comms to secure speaking opportunities, panel participation, and thought leadership roles for Vitesse executives

✅ Create scalable event management processes, tools, and systems to drive efficiency and consistency

✅ Build, lead, and mentor a high-performing global events team

ASSUMPTION: The ideal candidate will have a proven track record of driving revenue through events and strong cross-functional leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of event marketing experience, including global event strategy and execution

Required Skills:

• Proven ability to manage complex event programs
• Strong background in B2B technology or insurtech (preferred)
• Expertise in event design, sponsorship management, and vendor negotiations
• Exceptional project management, budget management, and organizational skills
• Proficiency with event management tools (e.g., Salesforce, Marketo, Bizzabo)
• Strong leadership and stakeholder management abilities
• Excellent communication and interpersonal skills

Preferred Skills:

• Insurtech, fintech, or related industry background
• Experience in scaling event programs globally
• Ability to travel ~25% of the time

ASSUMPTION: Candidates should have a proven track record of driving revenue through events and strong cross-functional leadership skills.

💰 Compensation & Benefits

Salary Range: $145,000 - $175,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• 2 days of volunteering leave
• Recruitment referral fees of $1,000
• Medical Insurance
• Basic life & AD&D insurance
• Access to mental health therapy partner Oliva wellbeing platform
• Sabbatical – after 5 years
• Addition day’s annual leave
• Sick Leave – 5 days
• Annual leave – 20 days
• Maternity leave
• Paternity leave
• Voluntary Critical Illness and accident Insurance (employee paid)
• Employee Assistance Program
• Ongoing learning & development
• Commuter Benefits

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in the office)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Events Marketing role with 10+ years of experience in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on global domestic payments, treasury, and remittance services for the insurance sector

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact

Founded: 2014, with a headquarters in London, England, and offices in Europe and the United States

Company Description:

• Vitesse is an integrated treasury and payment service provider crafted for the insurance sector
• Its award-winning global payment network ensures fast and full-value payouts to claimants
• Vitesse has facilitated over $10 billion across 200+ countries and currencies
• The company employs over 175 people across its global offices
• In May 2024, Vitesse secured $93 million in Series C funding to accelerate its US expansion and product development

Company Specialties:

• Global Domestic Payments
• API Integration
• Global FX
• Treasury and Remittance
• Global Domestic Collections
• Insurance
• Payments
• Loss Fund Management
• Cross Border Payments
• Claims payment
• Travel and Healthcare
• Captive insurance
• Claim funds safeguarding
• and Claimant experience

Company Website: http://www.vitesse.io

ASSUMPTION: Vitesse is a growing company in the financial services industry, focusing on global payment solutions for the insurance sector. This role offers an opportunity to work in a dynamic and expanding environment.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Chief Marketing Officer

Reporting Structure: This role will have a global events team reporting to them, with the potential for further expansion

Work Arrangement: Hybrid, with 3 days in the office and the remainder of the week working remotely

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the role to expand and evolve
• Potential for team growth and leadership development
• Possibility of taking on additional responsibilities as the company's needs change

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on Vitesse's global events program and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office located in New York, United States

Office Location(s): 110 High Holborn, London, England WC1V 6JS, GB (headquarters)

Geographic Context:

• The role is based in New York, offering a vibrant and multicultural work environment
• New York is a major financial hub, providing ample networking opportunities
• The city offers a wide range of cultural, recreational, and dining experiences

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in the office)

ASSUMPTION: Working in New York offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders

Key Assessment Areas:

• Event marketing strategy and execution
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Problem-solving and adaptability

Application Tips:

• Highlight your experience in global event strategy and execution
• Demonstrate your ability to drive revenue and lead teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your event marketing successes and challenges overcome

ATS Keywords: Event Marketing, Global Event Strategy, Event Execution, Project Management, Budget Management, Organizational Skills, Sponsorship Management, Vendor Negotiations, Lead Generation, Pipeline Acceleration, Cross-Functional Collaboration, Thought Leadership, Team Leadership, Communication Skills, Insurtech, Fintech

ASSUMPTION: The application process for this role will be competitive, and applicants should highlight their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Bizzabo
• Other event management and marketing tools

ASSUMPTION: Proficiency in event management tools is required for this role, as they are essential for planning, executing, and tracking events.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective collaborator and team player?
• Do you have a proven track record of driving revenue through events?
• Are you comfortable working with cross-functional teams and stakeholders?

ASSUMPTION: Applicants should assess their fit with Vitesse's company values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing a global events team remotely
• Balancing the demands of event planning and execution with strategic thinking
• Adapting to a fast-panging industry and company growth
• Navigating a hybrid work environment

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on global event strategy and execution within the insurtech industry
• Compared to similar roles in other industries, this position offers a unique opportunity to work at the intersection of finance, technology, and marketing
• Career progression in this role could lead to senior marketing or leadership positions within the company or the broader insurtech industry

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a global events roadmap for a major insurtech conference
• Managing a team to plan and execute a series of regional events focused on customer engagement and brand awareness
• Negotiating sponsorship opportunities and vendor contracts to maximize brand visibility and strategic value

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of team management and collaboration.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the global events team currently, and how can this role address them?
• How does this role fit into the company's long-term growth and expansion plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in global event marketing, strategy, and execution
• Prepare examples of your event marketing successes and challenges overcome
• If selected for an interview, be prepared to discuss your event marketing strategy and approach to driving revenue through events
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.