📌 Core Information
🔹 Job Title: Head of Field Marketing, EMEA
🔹 Company: Stripe
🔹 Location: London, Dublin, Remote UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote UK)
🚀 Job Overview
Key aspects of this role include:
- Leading the EMEA Field Marketing team to drive customer engagement and pipeline growth
- Collaborating with cross-functional teams to create integrated marketing campaigns
- Developing and executing regional marketing strategies to accelerate leads and pipeline
- Building and managing high-performing teams, fostering a culture of innovation
- Measuring and communicating program results, driving continuous improvement
ASSUMPTION: This role requires a strategic, data-driven marketing leader with a proven track record in B2B field marketing and team management. Strong collaboration skills with sales teams are crucial for success in this position.
📋 Key Responsibilities
✅ Serve as a marketing thought leader for EMEA, staying abreast of financial technology trends and sharing insights
✅ Build, lead, and develop a high-performing team of field marketing professionals
✅ Drive field marketing efforts across EMEA’s priority markets, ensuring strong coordination with Sales leadership and covering enterprise customer segments
✅ Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe
✅ Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies
✅ Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats
✅ Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue for the enterprise segment in collaboration with the sales organization
✅ Strengthen collaboration with Sales to enhance prospecting and lead follow-up through programmatic initiatives
✅ Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts
✅ Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive successful marketing outcomes and team growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field preferred; MBA is a plus
Experience: 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns
Required Skills:
- Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation
- Ability to manage and optimize regional marketing budgets to maximize return on investment
- Strong analytical skills with a data-driven approach to decision-making
- Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format
- Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making
- Experience driving effective account-based marketing programs with measurable results
Preferred Skills:
- Marketing experience in tech or SaaS organizations is highly desirable with B2B enterprise customer marketing preferred
ASSUMPTION: Candidates with a strong background in B2B field marketing, experience working with sales teams, and a data-driven approach will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated, based on industry standards for a senior marketing role in the UK)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee stock options
- Generous vacation and holiday policy
- Flexible work arrangements
Working Hours: Full-time, with flexible hours and remote work options for UK-based employees
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the UK. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet. Stripe is a financial infrastructure platform for businesses, enabling millions of companies to accept payments, grow their revenue, and accelerate new business opportunities.
Company Size: 5,001-10,000 employees. Stripe offers a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2010. Stripe was founded with a mission to increase the GDP of the internet and has since grown into a global leader in digital payments and financial services.
Company Description:
- Stripe builds programmable financial services, enabling businesses to accept payments, grow their revenue, and accelerate new business opportunities
- Headquartered in San Francisco and Dublin, with offices worldwide, Stripe aims to increase the GDP of the internet
- Stripe is committed to fostering a diverse and inclusive workplace, with a focus on hiring and developing talented individuals from all backgrounds
Company Specialties:
- Payment processing and infrastructure
- Financial services and lending
- Business operations and analytics
- Marketing and sales
Company Website: https://stripe.com
ASSUMPTION: Stripe's focus on innovation, data-driven decision-making, and customer-centric approach makes it an attractive employer for marketing professionals seeking to make a significant impact.
📊 Role Analysis
Career Level: Senior Marketing Manager/Head of Marketing
Reporting Structure: This role reports directly to the VP of Marketing, EMEA, and oversees the EMEA Field Marketing team
Work Arrangement: Hybrid (Remote UK) - This role offers a combination of remote work and on-site collaboration with the team and stakeholders
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the business grows
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to develop leadership and mentoring skills by managing and growing the EMEA Field Marketing team
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on Stripe's growth and success in the EMEA region.
🌍 Location & Work Environment
Office Type: Hybrid (Remote UK) - Stripe's offices in London and Dublin offer a collaborative and dynamic work environment, with remote work options for UK-based employees
Office Location(s): London, Dublin
Geographic Context:
- London and Dublin are major financial hubs with a thriving tech industry, offering ample opportunities for networking and collaboration
- The UK and Ireland have a strong demand for financial services and digital payments, making them strategic markets for Stripe's growth
- The region's diverse cultural landscape and language preferences present unique marketing challenges and opportunities
Work Schedule: Full-time, with flexible hours and remote work options for UK-based employees
ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-person collaboration, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interviews with the hiring manager and cross-functional stakeholders to evaluate skills and experience
- Final round interviews with senior leadership to discuss career growth and expectations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Collaboration and communication skills, particularly with sales teams
- Data-driven decision-making and analytical skills
- Understanding of B2B marketing trends and best practices
Application Tips:
- Highlight your proven track record in B2B field marketing and team management
- Demonstrate your ability to drive customer outcomes and collaborate effectively with sales teams
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Field Marketing, EMEA, B2B, Sales Collaboration, Demand Generation, Event Management, Account-Based Marketing, Marketing Strategy, Data-Driven Decision Making, Team Management
ASSUMPTION: Stripe's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs)
- Asana or similar project management tools
ASSUMPTION: Stripe uses a combination of marketing automation, CRM, and project management tools to streamline workflows and enhance collaboration.
👔 Cultural Fit Considerations
Company Values:
- Users first
- Global perspective
- Bias towards action
- Long-term impact
- Team over self
Work Style:
- Collaborative and data-driven
- Focused on long-term impact and results
- Adaptable and responsive to change
- Committed to fostering a diverse and inclusive workplace
Self-Assessment Questions:
- How do you embody Stripe's user-first approach in your marketing strategies?
- Can you describe a time when you had to adapt your marketing plan due to changing circumstances or data insights?
- How do you foster a collaborative and inclusive team environment, particularly when working with diverse stakeholders?
ASSUMPTION: Stripe values candidates who align with their company values and work style, and who can demonstrate a strong commitment to user-centric, data-driven, and collaborative marketing practices.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and cultures
- Balancing the needs and priorities of various stakeholders, including sales teams, product teams, and regional offices
- Adapting marketing strategies to the unique preferences and regulations of different European markets
- Measuring and communicating the impact of field marketing programs in a data-driven and results-focused environment
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and data-driven approach to marketing and team management.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on collaboration with sales teams and regional offices, as well as the development and execution of account-based marketing strategies
- Stripe's focus on data-driven decision-making and continuous improvement sets it apart from other organizations in the financial services industry
- This role offers a unique opportunity to drive strategic initiatives and make a significant impact on Stripe's growth and success in the EMEA region
ASSUMPTION: This role offers a unique blend of strategic, hands-on, and leadership responsibilities, making it an attractive opportunity for senior marketing professionals seeking to make a significant impact in a dynamic and growing organization.
📝 Sample Projects
- Developing and executing a regional event strategy that incorporates third-party and Stripe-hosted events in in-person, virtual, and hybrid formats
- Creating and implementing a mid-funnel regional marketing program to accelerate lead conversion and generate pipeline for the enterprise segment in collaboration with the sales organization
- Building and managing a high-performing team of field marketing professionals, fostering a culture of innovation and continuous improvement
ASSUMPTION: These sample projects highlight the strategic, collaborative, and hands-on nature of this role, requiring a strong balance of leadership, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- How does Stripe support the professional development and growth of its marketing team members?
- Can you describe the dynamics between the EMEA Field Marketing team and other regional marketing teams, as well as cross-functional stakeholders?
- How does Stripe measure and communicate the success of its field marketing programs, and how does this inform strategic decision-making?
- What opportunities exist for collaboration and knowledge-sharing between the EMEA Field Marketing team and other regional marketing teams or global marketing functions?
- How does Stripe approach diversity, equity, and inclusion in its marketing strategies and team composition?
ASSUMPTION: Asking these questions will help you better understand the role's dynamics, Stripe's approach to marketing and team development, and the opportunities for growth and impact in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record in B2B field marketing and team management
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
