📌 Core Information
🔹 Job Title: Head of Global Brand and Product Management (m/f/d)
🔹 Company: STAEDTLER
🔹 Location: Nuremberg, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a consumer-centred global brand and product strategy
- Leading cross-functional teams to deliver excellent results
- Achieving ambitious sales and earnings targets
- Identifying and pursuing new business areas and models
- Fostering a positive culture of innovation, trust, and accountability
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Designing and implementing a consumer-centred, product-driven growth strategy (OGSM) for the STAEDTLER brand and product portfolio
✅ Achieving ambitious sales and earnings targets through a consumer-centric global 3-year new product roadmap
✅ Identifying global, regional, and local market trends, consumer insights, and the competitive landscape, and responding with clearly derived product strategy solutions
✅ Designing commercially successful innovations to expand the category and close gaps in the product range
✅ Identifying and pursuing new business areas and models
ASSUMPTION: This role involves a high degree of strategic planning and execution, with a strong focus on consumer-centric innovation and market analysis.
🎯 Required Qualifications
Education: Degree in business administration, marketing, product management, or a related field.
Experience: Several years of proven leadership experience in the successful development and implementation of global brand and product strategies, in a high-growth, highly competitive environment, preferably in the consumer goods industry.
Required Skills:
- Strong strategic and analytical skills
- Creativity, innovative ability, and strong execution skills
- Extensive people management experience
- Very good language skills in English and German
- Willingness to travel internationally
Preferred Skills:
- Fluency in additional languages
- Experience in the stationery or art supplies industry
ASSUMPTION: Candidates should have a strong strategic mindset, proven leadership experience, and excellent communication skills in English and German.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior management position in the consumer goods industry)
Benefits:
- Attractive salary package consisting of fixed and variable components
- Company car also for private use
- Excellent canteen with varied, healthy meals
- Flexible working hours and home office options
- 30 days' holiday and 8 additional days off
- Regular health days and access to health programmes
- Extensive further training opportunities and individual career development
- Corporate benefits, free parking, and much more
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior management position in the consumer goods industry. The benefits package is comprehensive and designed to attract top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in writing, colouring, drawing, and modelling products
Company Size: Medium to large (1,001-5,000 employees)
Founded: 1834, with a long history and strong brand recognition
Company Description:
- STAEDTLER ranks among the world's leading manufacturers and suppliers of writing, colouring, drawing, and modelling products
- Offers a wide range of high-quality products for all ages and demands
- Constantly developing new approaches to connect analogue tradition and digital innovation
Company Specialties:
- Stationery Manufacturer
- Kindergarten & School Supplies
- Art & Graphic Material
- Modelling Material
- Office Supplies
- Premium Writing Instruments
- Promotional Products
- Drawing Instruments
- Industrial clay
Company Website: STAEDTLER Website
ASSUMPTION: STAEDTLER is a well-established company with a strong global presence and a diverse product portfolio.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Chief Marketing, Product and Sales Officer (CSMO)
Work Arrangement: On-site, with flexibility for remote work and international travel
Growth Opportunities:
- Potential to expand the brand portfolio and enter new markets
- Possibility to develop and implement innovative product strategies
- Opportunity to lead and mentor a high-performing team
ASSUMPTION: This role offers significant growth potential and the chance to make a substantial impact on the company's global brand and product strategy.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Nuremberg, Germany
Geographic Context:
- Nuremberg is located in the state of Bavaria, Germany
- It is a major economic and cultural centre in the region
- Nuremberg has a rich history and is known for its Christmas market and other cultural events
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and international travel
ASSUMPTION: The work environment is collaborative and supportive, with a strong focus on innovation and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with HR and the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Market analysis and consumer insights
- Product development and innovation
Application Tips:
- Tailor your resume and cover letter to highlight your strategic and leadership skills
- Prepare examples of your experience in global brand and product management
- Research the company and its products to demonstrate your understanding of the business
ATS Keywords: Global Brand Management, Product Management, Strategic Planning, Consumer-Centric, Market Analysis, Innovation, Leadership, Team Management
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management software (e.g., Asana, Jira)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Candidates should be comfortable using common business software and tools for collaboration and communication.
👔 Cultural Fit Considerations
Company Values:
- We give trust and live responsibility.
- We are doers and strive for success.
- We are open to new ideas and make good things better.
- We win as a team.
Work Style:
- Collaborative and supportive
- Innovative and forward-thinking
- Results-driven and focused on execution
- Open to feedback and continuous improvement
Self-Assessment Questions:
- How do you align with the company's values, particularly 'We give trust and live responsibility'?
- How comfortable are you working in a global, collaborative environment?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and execution
- Candidates may face competition from internal and external candidates
- The role involves international travel and may require occasional weekend work
- The company is in a growth phase, which may present unique challenges and opportunities
ASSUMPTION: Candidates should be prepared to face challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Director or Senior Product Manager in a consumer goods company
- However, it offers a unique opportunity to lead and shape the global brand and product strategy for a well-established company
- Career path comparison: This role can lead to senior leadership positions within the company or other global consumer goods companies
ASSUMPTION: This role offers a unique opportunity to lead and shape the global brand and product strategy for a well-established company.
📝 Sample Projects
- Developing and implementing a global brand strategy for a new product line
- Conducting market analysis and consumer insights to inform product development
- Leading a cross-functional team to launch a successful product campaign
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the brand and product portfolio, and how can this role address them?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance for senior management positions?
ASSUMPTION: These questions can help candidates better understand the role's priorities, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic and leadership skills
- Prepare examples of your experience in global brand and product management
- Research the company and its products to demonstrate your understanding of the business
- Follow up with the HR contact within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
