Head of Global Marketing Communication

dormakaba

Full-time

On-site

Apeldoorn, Gelderland, Netherlands

📌 Core Information

🔹 Job Title: Head of Global Marketing Communication

🔹 Company: dormakaba

🔹 Location: Amsterdam, Netherlands

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Driving global marketing communications strategy
Leading a network of local marketing leads
Generating warm leads for the sales organization
Bringing creative thinking into global campaigns
Accelerating digital transformation in marketing communications

ASSUMPTION: This role requires a strategic thinker with a strong background in global marketing communications and experience leading teams.

📋 Key Responsibilities

✅ Lead and coordinate marketing communications strategy definition and planning for global products, solutions, and services towards prioritized verticals / channels / customer, in close alignment with Strategic Marketing team, Global Product Management and Regions

✅ Steer the MarCom roadmap execution worldwide via global and local MarCom teams, and in close coordination with Digital & Social Engagement team, in alignment with dormakaba overarching strategy

✅ Continuously seek at maximizing MarCom consistency, efficiency and effectiveness across global and local MarCom teams based on the continuous review and improvement of the organizational setup, relevant processes, systems & staff

✅ Plan and control marketing communications budgets, securing consistency with approved marketing priorities and roadmaps and systematically track impact of activities to evaluate impact and foster optimized return on marketing investment across Group

✅ Implement and drive customer-centricity as a universal principle applied in every initiative and rebalancing the focus on Verticals & Solutions as well as on Customer Groups & Channel activation while maintaining a leading position as a product specialist

✅ Ensure consistent Group branding strategy execution through all MarCom activities

✅ Lead and accelerate digital transformation in MarCom in close alignment with Digital Marketing Technologies and Digital & Social Engagement teams, in order to strengthen our digital presence and ultimately improve reach and quality of our end-to-end customer journey

ASSUMPTION: This role requires a hands-on approach, with the ability to manage multiple ongoing projects and work independently.

🎯 Required Qualifications

Education: University degree in communications, political science, business economics, marketing or other degree with proven equivalent experience acquired. MBA strongly preferred

Experience: 10+ years of professional experience in marketing & communications in an international B2B or B2C environment with increasing responsibilities (at least 5+ years of leadership experience)

Required Skills:

Proven track-record as a manager of a global team
Both in house and agency experience a plus
Master storyteller and communicator in the digital age, as well as strategic leader
Proven experience driving communications throughout all channels, notably digital and social
Experience in designing & executing 360° Communication Campaign with a strong digital footprint and a reliable track-record in delivering on major KPI’s
Excellent influencing and presentation skills
Familiarity with decentralized matrix organizations and experience in group functions & ability to work effectively with multiple internal & external stakeholders
Competitive, team player, creativity, resilience, cultural sensitivity
A start-up mentality, high sense of urgency with ability to challenge the status quo and drive new ways of managing communications internally and externally
Ability to bring people together to achieve objectives as a team and efficiently delegate part of responsibilities, change management
Strong hands-on mentality and sense of responsibility to drive impact and leave traces
Strong project management skills, including the ability to work independently and to manage team plus multiple ongoing projects

Preferred Skills:

Fluency in multiple languages
Experience in the building materials or related industries

ASSUMPTION: This role requires a strategic thinker with a strong background in global marketing communications and experience leading teams.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a role of this level and experience in the Netherlands)

Benefits:

Attractive remuneration package
Development opportunities
Access to over 15,000 LinkedIn Learning courses to assist in your professional development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a role of this level and experience in the Netherlands. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: dormakaba operates in the building materials industry, specifically in the access solutions sector. The company provides a wide range of products and services, including door hardware, electronic access and data, and lodging systems, among others.

Company Size: dormakaba is a large, global organization with over 10,000 employees worldwide. As a publicly traded company, it offers the stability of an established company with the energy of an evolving, innovation-driven environment.

Founded: dormakaba was founded in 1865 and has since grown to become a global leader in access solutions, with a presence in over 130 countries.

Company Description:

dormakaba shapes the future of secure access, providing safety, security, and sustainability to places where people come together
The company's purpose reflects on the contribution it brings to society, contributing to the safety and security of communities worldwide
dormakaba offers a wide range of products and services, including door hardware, electronic access and data, and lodging systems, among others

Company Specialties:

Door Hardware
Entrance Systems
Electronic Access & Data
Services
Master Key Systems
Lodging Systems
Safe Locks
Key Systems
and Moveable Walls

Company Website: http://www.dormakabagroup.com

ASSUMPTION: dormakaba's global presence and extensive product portfolio offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer or a similar executive.

Reporting Structure: The Head of Global Marketing Communication will lead a network of local marketing leads and work closely with regional marketing teams, as well as other internal stakeholders such as the Strategic Marketing team, Global Product Management, and the Digital & Social Engagement team.

Work Arrangement: This role is on-site, with the primary work location being Amsterdam, Netherlands. However, the role may require occasional travel to other dormakaba locations worldwide.

Growth Opportunities:

As a senior leadership role, this position offers significant opportunities for career advancement within the global marketing communications function or across the broader organization
The role's focus on driving strategic change and digital transformation presents unique opportunities for professional development and growth
The global nature of the role provides exposure to diverse markets and cultures, fostering a well-rounded skill set

ASSUMPTION: This role offers a unique opportunity for a strategic thinker to make a significant impact on a global organization and drive meaningful change in the marketing communications function.

🌍 Location & Work Environment

Office Type: dormakaba's Amsterdam office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Amsterdam, Netherlands

Geographic Context:

Amsterdam is the capital and most populous city in the Netherlands, with a diverse and multicultural population
The city is known for its vibrant cultural scene, historic architecture, and picturesque canals
Amsterdam is a major economic hub, with a strong focus on technology, finance, and creative industries

Work Schedule: The work schedule for this role is typically Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to accommodate meetings with global stakeholders or to manage projects across different time zones.

ASSUMPTION: The diverse and multicultural nature of Amsterdam offers a rich tapestry of experiences and perspectives, fostering a dynamic and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
On-site or virtual interview with the hiring manager
Final round interview with senior leadership
Background check and reference check
Job offer

Key Assessment Areas:

Strategic thinking and problem-solving skills
Leadership and team management abilities
Communication and presentation skills
Digital marketing and campaign management expertise
Cultural fit and adaptability

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
Research dormakaba's industry, products, and competitors to demonstrate your understanding of the business
Be ready to discuss your approach to digital transformation and customer-centric marketing

ATS Keywords: global marketing communications, strategic planning, campaign management, digital marketing, leadership, team management, customer-centricity, change management, project management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within dormakaba's global organization.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, Pardot)
Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
Social media management tools (e.g., Hootsuite, Buffer)
Project management tools (e.g., Asana, Trello)
Data analysis and visualization tools (e.g., Tableau, Power BI)
Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the organization's current technology stack.

👔 Cultural Fit Considerations

Company Values:

Customer-centricity
Innovation
Collaboration
Integrity
Sustainability

Work Style:

dormakaba fosters a dynamic, inclusive, and collaborative work environment
The company values open communication, shared success, and continuous learning
dormakaba encourages a high sense of urgency, with a focus on driving new ways of managing communications internally and externally

Self-Assessment Questions:

How do you align with dormakaba's customer-centric approach to marketing communications?
How do you approach driving change and digital transformation in a global organization?
How do you balance strategic thinking with hands-on project management in a leadership role?

ASSUMPTION: Candidates who thrive in dynamic, collaborative environments and share dormakaba's commitment to customer-centricity, innovation, and sustainability will be well-suited to this role.

⚠️ Potential Challenges

The role requires managing a global team, which may present unique challenges in communication, time zones, and cultural differences
The need to drive digital transformation may require navigating resistance to change and adapting to new technologies
The role's focus on customer-centricity may necessitate challenging existing processes and priorities
The on-site nature of the role may require occasional travel and flexibility to accommodate global stakeholders

ASSUMPTION: The successful candidate for this role will be an adaptable, resilient leader who can thrive in a dynamic, global environment and navigate potential challenges with grace and agility.

📈 Similar Roles Comparison

This role differs from other global marketing communications leadership positions in its focus on driving customer-centricity and digital transformation within a large, decentralized matrix organization
The role's emphasis on strategic planning and execution sets it apart from more tactical marketing communications roles
Compared to industry-specific marketing communications roles, this position offers a broader scope and the opportunity to shape the future of secure access for people, progress, and careers

ASSUMPTION: This role offers a unique blend of strategic, operational, and creative responsibilities, making it an attractive opportunity for a versatile marketing communications leader.

📝 Sample Projects

Developing and executing a global marketing communications campaign that drives customer engagement and generates warm leads for the sales organization
Leading a team to redesign dormakaba's website and digital presence, enhancing user experience and improving SEO performance
Conducting a comprehensive audit of dormakaba's marketing communications processes and systems, and implementing improvements to maximize efficiency and effectiveness

ASSUMPTION: The specific projects undertaken in this role will depend on the organization's priorities and the successful candidate's strategic vision for the global marketing communications function.

❓ Key Questions to Ask During Interview

How does dormakaba support the professional development and growth of its marketing communications team members?
What are the key priorities for the global marketing communications function in the first 90 days of this role?
How does dormakaba measure the success of its marketing communications initiatives, and how can I contribute to improving these metrics?
What are the key challenges facing the global marketing communications function, and how can I help address them?
How does dormakaba foster a culture of innovation and continuous improvement within its marketing communications teams?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success within dormakaba's global marketing communications function.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
Research dormakaba's industry, products, and competitors to demonstrate your understanding of the business
Be ready to discuss your approach to digital transformation and customer-centric marketing
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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