Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: NALA

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling global user growth across acquisition, activation, engagement, and retention
• Building and owning the strategy, team, and execution plan that drives measurable consumer growth
• Collaborating closely with Product, Engineering, and Data to deliver meaningful, sustained growth
• Working with regional leads and compliance to localise acquisition and engagement strategies

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and cross-functional collaboration. The ideal candidate will have experience in fast-moving, high-growth environments and be comfortable navigating ambiguity.

📋 Key Responsibilities

✅ Define and lead NALA’s global growth strategy across paid, organic, and product-led channels

✅ Build a growth roadmap that aligns with company objectives and delivers compounding user and revenue growth

✅ Own and evolve brand positioning and campaign architecture across regions

✅ Set growth goals, budgets, and regional strategies with clear accountability and business linkage

✅ Work directly with the CEO and other executives to align growth strategy with company-wide objectives and resource planning

✅ Build and lead a high-performing growth function across performance, lifecycle, analytics, and experimentation

✅ Launch and optimise campaigns across Meta, Google, SEO, referral, influencer, and emerging channels

✅ Establish measurement systems, attribution models, and reporting dashboards that function reliably across multiple markets

✅ Own CAC, LTV, payback, and revenue impact from all growth activity

ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on execution. The ideal candidate will have a proven track record in improving CAC, retention, and LTV across diverse markets and user segments.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: Proven experience owning growth in a B2C technology company at scale (ideally Series A–C or post-product-market fit)

Required Skills:

• Analytical mindset with fluency in forecasting, dashboards, and A/B testing
• Deep knowledge of performance marketing, lifecycle strategy, attribution, and growth experimentation
• Strong data analysis mindset with fluency in forecasting, dashboards, and A/B testing
• Effective communicator with a track record of influencing senior stakeholders and aligning exec teams

Preferred Skills:

• Experience in payments, FX, or remittance
• Previous founder experience
• Background in data analytics or growth ops

ASSUMPTION: While a degree is required, relevant experience and a strong portfolio of achievements are more important for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Head of Growth role in a Series C fintech company)

Benefits:

• 20 Days Off Plus 10 US Public Holidays
• Birthday Leave
• Enhanced Parental Leave
• Medical Insurance
• Learning Budget ($1000 annually for learning and development)

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Growth role in a Series C fintech company. The benefits package is competitive and designed to support work-life balance and employee growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on financial inclusion and digital financial services

Company Size: 51-200 employees (Mid-sized company with a startup culture)

Founded: 2017 (Y-Combinator W'19)

Company Description:

• Building Payments for the Next Billion
• Operates two core products: NALA (consumer app for cross-border payments) and Rafiki (B2B payments infrastructure)
• Grown business 120x, grown team from 9 to 150+, raised $50M+ from top-tier investors, and named to the Forbes Fintech 50 in 2025

Company Specialties:

• Financial Inclusion
• Digital Financial Services
• Mobile Money
• Fintech

Company Website: http://www.nala.com

ASSUMPTION: NALA is a fast-growing fintech company with a strong focus on innovation and impact. The company culture values urgency, deep thinking, and putting customers first.

📊 Role Analysis

Career Level: Senior leadership role reporting directly to the CEO

Reporting Structure: This role will lead the growth function and collaborate closely with Product, Engineering, Data, and regional teams

Work Arrangement: Remote (Solely) with flexible working hours

Growth Opportunities:

• Potential to shape the growth strategy and team structure as the company continues to scale
• Opportunity to work closely with senior leadership and influence company-wide objectives
• Chance to make a significant impact on the global payments landscape

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the growth strategy and team structure as the company continues to scale.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): United States

Geographic Context:

• The role is remote and can be based anywhere in the United States
• NALA operates two core products with users and partners across multiple regions
• The role will require collaboration with regional teams and stakeholders

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the United States. The role will require collaboration with regional teams and stakeholders, so strong communication and time management skills are essential.

💼 Interview & Application Insights

Typical Process:

• Interview with the Talent Team (30 minutes)
• Interview with the Hiring Manager (1 hour)
• Assessment and assessment review interview (1 hour)
• Leadership Interview(s) (45 minutes)

Key Assessment Areas:

• Strategic thinking and growth planning
• Analytical skills and data-driven decision-making
• Communication and stakeholder management
• Leadership and team-building skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and achievements in growth, marketing, and data analysis
• Prepare for behavioral and situational interview questions that focus on your experience and problem-solving skills
• Be ready to discuss your approach to growth experimentation, attribution, and measurement

ATS Keywords: Growth Strategy, Performance Marketing, Lifecycle Strategy, Attribution, Growth Experimentation, Data Analysis, Team Building, Leadership, Collaboration, Communication, Analytical Skills, Budget Management, User Acquisition, Retention Strategies, Market Analysis, Experimentation Mindset

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, communication, and leadership abilities. The assessment and assessment review interview will focus on the candidate's operational nouse and problem-solving skills.

🛠️ Tools & Technologies

• Performance marketing platforms (e.g., Meta Ads Manager, Google Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Attribution and measurement tools (e.g., AppsFlyer, Branch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with performance marketing platforms, analytics tools, and attribution and measurement tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Act with urgency
• Think deeply
• Put customers first always

Work Style:

• Collaborative and low-ego
• Proactive and high-standards
• Comfortable navigating ambiguity

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments?
• Are you comfortable navigating ambiguity and building structure in real-time?
• Do you have a collaborative, low-ego work style with high standards and an ownership mentality?

ASSUMPTION: NALA values a collaborative, proactive, and customer-focused work style. Candidates should be comfortable navigating ambiguity and have a strong ownership mentality.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones and regions
• Balancing strategic planning and hands-on execution
• Navigating the complexities of global payments and regulatory environments
• Scaling growth processes and frameworks to support rapid business growth

ASSUMPTION: The role presents several challenges, including managing a remote team, balancing strategic planning and execution, navigating complex global payments and regulatory environments, and scaling growth processes and frameworks to support rapid business growth.

📈 Similar Roles Comparison

• This role is unique in its focus on global user growth for a fintech company operating in multiple regions
• Unlike traditional marketing roles, this position requires a strong analytical mindset and deep knowledge of growth experimentation
• Career progression in this role could lead to senior leadership positions within the growth function or other areas of the business

ASSUMPTION: This role is unique in its focus on global user growth for a fintech company operating in multiple regions. While there may be similarities with other growth or marketing roles, the specific context and requirements of this position make it distinct.

📝 Sample Projects

• Developing and executing a global growth strategy that delivers compounding user and revenue growth
• Building and scaling a high-performing growth function across multiple subfunctions and regions
• Launching and optimising campaigns across multiple channels and markets to improve CAC, retention, and LTV

ASSUMPTION: Sample projects for this role would involve strategic planning, team building, and hands-on execution to deliver measurable growth and impact.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth of the user base in existing and new markets?
• What are the key priorities for the growth function in the first 30, 60, and 90 days?
• How does the company approach collaboration and communication across remote teams and regions?
• What opportunities are there for professional development and growth within the growth function and the company as a whole?
• How does the company measure and track the impact of growth initiatives and campaigns?

ASSUMPTION: Key questions to ask during the interview should focus on the company's growth strategy, priorities, and approach to collaboration, communication, and measurement. Additionally, candidates should inquire about professional development and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in growth, marketing, and data analysis
• Prepare for behavioral and situational interview questions that focus on your experience and problem-solving skills
• Be ready to discuss your approach to growth experimentation, attribution, and measurement
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.