📌 Core Information
🔹 Job Title: Head of Growth
🔹 Company: Impiricus
🔹 Location: Atlanta, GA, Remote US
🔹 Job Type: Full-time, exempt
🔹 Date Posted: 2025-07-13
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading user acquisition, engagement, and retention efforts targeting healthcare professionals (HCPs)
- Owning the full growth funnel, from acquisition to referral, and driving scalable, data-informed strategies
- Collaborating cross-functionally with product, sales, and commercial teams to align growth initiatives with user experience and growth goals
- Supporting pharma partnerships and ensuring growth strategies support pharma-sponsored initiatives without hurting UX
ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in growth, marketing, or product roles, ideally in the healthcare or pharma space. The ideal candidate should be analytical, creative, and comfortable wearing multiple hats in a fast-paced startup environment.
📋 Key Responsibilities
✅ Own the full growth funnel: acquisition, activation, retention, and referral
✅ Define and execute marketing experiments with a strong A/B testing cadence
✅ Identify scalable user acquisition channels (organic, paid, partnerships, etc.)
✅ Develop and maintain KPIs around CAC, LTV, retention, and activation rates
✅ Build go-to-market strategies specifically targeting HCPs (MDs, DOs, NPs, PAs)
✅ Create incentive programs and onboarding flows that resonate with doctors
✅ Partner with medical associations, KOLs, or CME groups to drive top-of-funnel growth
✅ Work closely with product to optimize onboarding, feature adoption, and in-app engagement
✅ Identify product loops that can drive growth organically (e.g., referrals, content sharing)
✅ Collaborate with sales/commercial teams to define user segments valuable to pharma
✅ Ensure growth strategies support pharma-sponsored initiatives without hurting UX
✅ Build dashboards and reports to measure and optimize growth initiatives
✅ Analyze usage patterns and cohort behavior to inform roadmap and campaigns
ASSUMPTION: This role requires a strong understanding of acquisition tactics for medical professionals and familiarity with the regulatory and ethical landscape around pharma marketing and HCP communications.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10+ years of experience in growth, marketing, or product roles, ideally at a high-growth B2C or B2B2C startup
Required Skills:
- Proven experience scaling a consumer-facing product for physicians or healthcare professionals
- Deep understanding of acquisition tactics for medical professionals (content marketing, peer referrals, events, KOLs, etc.)
- Experience running and optimizing multi-channel campaigns (paid social, SEM, content, SMS, email, etc.)
- Comfortable with marketing and analytics tools (e.g., Meta Business Suite, Mixpanel, Appsflyer, LogRocket, etc.)
- Familiarity with the regulatory and ethical landscape around pharma marketing and HCP communications
- Startup mindset: comfortable with ambiguity, fast iteration, and wearing multiple hats
Preferred Skills:
- Prior work in the healthcare or pharma/HCP space
ASSUMPTION: Candidates with experience in the healthcare or pharma space and a strong understanding of HCP marketing strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Full support and career-development opportunities
- A diverse and inclusive community of belonging
- Generous Total Rewards Plan including comprehensive healthcare (health, dental, vision), life insurance, unlimited PTO, and 401K matching
Working Hours: Full-time, exempt (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology
Company Size: Small startup (less than 50 employees)
Founded: 2022
Company Description:
- Impiricus is the first and only AI-powered HCP Engagement Engine
- Founded by a practicing physician and a senior pharmaceutical executive
- Committed to providing life science companies with innovative channels and AI technology needed to deliver clear, reliable, and evidence-based resources into the hands of HCPs
Company Specialties:
- AI-powered HCP engagement
- Pharma marketing and HCP communications
- Healthcare technology
Company Website: https://www.impiricus.com/
ASSUMPTION: As a small startup, Impiricus offers a dynamic and fast-paced work environment with ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level to senior role, depending on the candidate's experience and qualifications
Reporting Structure: Reports to the Product Manager, Docupdate
Work Arrangement: Remote OK, with the option to work from the Atlanta, GA office
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in healthcare technology and AI
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, as Impiricus is a young and rapidly growing company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta, GA is a major hub for the healthcare and technology industries
- The city offers a diverse and vibrant culture, with numerous attractions and amenities
- The cost of living in Atlanta is relatively affordable compared to other major US cities
Work Schedule: Full-time, exempt (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while the Atlanta location provides access to a thriving healthcare and technology ecosystem.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the CEO or another executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of healthcare technology and HCP marketing
- Cultural fit and alignment with company values
- Technical skills and experience with relevant tools and platforms
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Demonstrate your understanding of the healthcare technology industry and Impiricus' mission
- Prepare thoughtful questions to ask the interviewers about the role and the company
ATS Keywords: Growth, Marketing, Product, Healthcare, Pharma, HCP, User Acquisition, Engagement, Retention, Referral, KPI, CAC, LTV, A/B Testing, Campaign Management, Content Marketing, Peer Referrals, Events, KOLs, Regulatory, Ethical Landscape, Startup Mindset
ASSUMPTION: The interview process for this role will be comprehensive and competitive, as Impiricus is looking for a strong candidate with relevant experience and skills.
🛠️ Tools & Technologies
- Marketing and analytics tools (e.g., Meta Business Suite, Mixpanel, Appsflyer, LogRocket, etc.)
- Project management tools (e.g., Asana, Trello, Jira, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace, etc.)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and growth positions in the tech industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Patient-centricity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment?
- Are you comfortable wearing multiple hats and taking on new challenges?
- Do you have a strong understanding of the healthcare technology industry and HCP marketing strategies?
- Are you a collaborative team player who can work effectively with cross-functional teams?
ASSUMPTION: As a small startup, Impiricus values candidates who are adaptable, collaborative, and aligned with the company's mission and values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may be challenging for candidates who prefer a more structured work environment
- The role requires a strong understanding of the healthcare technology industry and HCP marketing strategies, which may be a barrier to entry for candidates without relevant experience
- As a remote-first company, candidates may face challenges with communication and collaboration across time zones
- The role may require occasional travel for industry events and conferences
ASSUMPTION: While there may be challenges associated with this role, the opportunity to make a significant impact on a growing company and the potential for growth and development make it an attractive position for the right candidate.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Growth Product Manager position in other healthcare technology or startup companies
- However, this role is unique in its focus on HCP engagement and collaboration with pharma partners
- As a leadership role within a small startup, this position offers significant growth potential and the opportunity to shape the company's growth strategy
ASSUMPTION: While this role is similar to other growth-focused positions in the tech industry, its unique focus on HCP engagement and collaboration with pharma partners sets it apart from other opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new HCP engagement platform
- Optimizing user onboarding and feature adoption to improve engagement and retention
- Partnering with medical associations, KOLs, or CME groups to drive top-of-funnel growth for a new product launch
ASSUMPTION: These sample projects are representative of the types of initiatives the Head of Growth may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company support the professional and personal growth of its employees?
- What is the company's approach to collaboration and communication in a remote-first work environment?
- How does the company measure the success of its growth initiatives, and how will my performance be evaluated?
- What opportunities are there for growth and development within the company, and how does the company support employees in pursuing these opportunities?
ASSUMPTION: These questions are designed to provide insight into the company's culture, growth prospects, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Impiricus' mission, values, and industry position
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a growth strategy or marketing plan for a hypothetical product or feature
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
