📌 Core Information
🔹 Job Title: Head of Growth
🔹 Company: Circles.Life
🔹 Location: Singapore
🔹 Job Type: Full-time, On-site
🔹 Category: Software Development
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the end-to-end customer growth engine for Circles.Life Singapore
- Leading a team of marketers and managing key performance and brand channels
- Building campaigns that break through, scale acquisition funnels, and experiment with new growth levers
- Collaborating with Product, Commercial, and Partnerships teams to ensure alignment and optimize outcomes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of growth marketing to drive customer acquisition and retention for Circles.Life's digital lifestyle telco brand.
📋 Key Responsibilities
✅ Lead the growth strategy across paid media, SEO, CRM, referral, and retail channels
✅ Build and execute full-funnel campaigns that drive awareness, acquisition, activation, and retention
✅ Own performance marketing budget, media mix, agency coordination, and landing page optimization
✅ Partner with Product to improve onboarding, UX flows, and in-app engagement
✅ Collaborate with Commercial and Partnerships teams to ensure alignment on GTM, promos, and value proposition
✅ Lead and coach a lean, high-impact team of marketers and channel specialists
✅ Monitor KPIs, test hypotheses, and run rapid experiments to unlock new growth
✅ Report on funnel performance and constantly optimize for cost-effective, scalable outcomes
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong analytical skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10 years of experience in growth or product-led marketing, with a proven track record in consumer tech, digital services, or app-based businesses
Required Skills:
- Deep understanding of funnel metrics, LTV/CAC models, and retention mechanics
- Strong creative instincts and ability to generate bold ideas and execute them quickly
- Skilled in tools like Google Ads, Meta, GA4, CRM platforms, and growth analytics stacks
- Experienced in managing small teams or cross-functional marketing squads
- Highly collaborative and comfortable working in ambiguity, focused on outcomes
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in additional languages (e.g., Mandarin, Bahasa Indonesia)
ASSUMPTION: Candidates with a strong background in growth marketing and a passion for driving customer acquisition and retention in a fast-paced, innovative environment are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: SGD 150,000 - 250,000 per annum (Based on experience and industry standards for a Head of Growth role in Singapore)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Generous vacation and leave policies
- Employee discounts on Circles.Life services
- Learning and development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth role in Singapore. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on telecommunications and digital services
Company Size: Medium (501-1,000 employees) - Circles.Life operates as a distinct business within the larger Circles group, offering a blend of startup agility and enterprise resources
Founded: 2014 - Circles.Life is a subsidiary of Circles, a global technology company founded in 2014
Company Description:
- Circles.Life is a digital lifestyle telco brand powered by Circles' SaaS platform and pioneering go-to-market strategies
- It is the digital market leader in Singapore, with numerous awards for marketing, customer service, and innovative product offerings beyond connectivity
- Circles.Life operates as a wholly-owned subsidiary of Circles, which also runs Circles Aspire (a global provider of Communications Platform-as-a-Service) and Jetpac (specializing in travel tech solutions)
Company Specialties:
- Telecommunications
- Digital Telco
- Tech Company
- Start-up
- Digital Services
- SaaS
Company Website: circles.co
ASSUMPTION: Circles.Life is a dynamic and innovative company, offering a unique blend of startup culture and enterprise resources, with a strong focus on growth and customer experience.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the CEO of Circles.Life
Reporting Structure: The Head of Growth will lead a team of marketers and channel specialists, with potential for further expansion
Work Arrangement: Full-time, on-site role with potential for remote work flexibility
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities as the company grows
- Opportunities to collaborate with other Circles businesses (Circles Aspire, Jetpac) and contribute to the broader company strategy
- Career progression within the Circles group or other leading tech companies
ASSUMPTION: This role offers significant growth potential, both within Circles.Life and the broader Circles group, for the right candidate with a strong track record in growth marketing and a passion for driving customer acquisition and retention.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a blend of open-plan and private offices
Office Location(s): 63 Alexandra Terrace, #06-18, Block B, Singapore 119937
Geographic Context:
- Singapore is a global tech hub with a vibrant startup ecosystem and a strong focus on innovation
- The office is located in the Alexandra business district, with easy access to public transportation and amenities
- The city-state offers a multicultural environment, with a high quality of life and numerous leisure activities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The office environment at Circles.Life is dynamic, collaborative, and focused on driving growth and innovation in the digital lifestyle telco space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and other stakeholders
- Final round with the CEO of Circles.Life
Key Assessment Areas:
- Growth marketing expertise and strategic thinking
- Leadership skills and team management capabilities
- Cultural fit and alignment with Circles.Life's values and mission
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth campaigns you've led and the results you've driven
- Research Circles.Life and the broader Circles group to demonstrate your understanding of the business and its mission
ATS Keywords: Growth Marketing, Product-Led Marketing, Consumer Tech, Digital Services, App-Based Businesses, Funnel Metrics, LTV/CAC Models, Retention Mechanics, Google Ads, Meta, GA4, CRM Platforms, Growth Analytics, Team Management, Collaboration
ASSUMPTION: The interview process at Circles.Life is designed to assess candidates' growth marketing expertise, leadership skills, and cultural fit, with a strong focus on driving customer acquisition and retention for the digital lifestyle telco brand.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads, Instagram Ads)
- GA4 (Google Analytics 4)
- CRM platforms (e.g., Salesforce, HubSpot)
- Growth analytics stacks (e.g., Mixpanel, Amplitude)
ASSUMPTION: The Head of Growth role at Circles.Life requires proficiency in various marketing tools and technologies to drive customer acquisition and retention effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Customer-centricity: Putting customers at the heart of everything we do
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency in all our interactions
- Accountability: Taking ownership and responsibility for our actions and outcomes
Work Style:
- Dynamic and fast-paced, with a strong focus on growth and innovation
- Collaborative and cross-functional, with a high degree of autonomy and ownership
- Data-driven and results-oriented, with a strong emphasis on performance and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in growth marketing?
- Can you describe a time when you had to pivot a marketing strategy due to changing market conditions or customer feedback?
- How do you approach building and leading high-performing marketing teams?
ASSUMPTION: Circles.Life values candidates who are passionate about driving growth and innovation, customer-centric, collaborative, and results-oriented, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a lean marketing team and balancing multiple priorities
- Operating in a fast-paced, dynamic environment with a strong focus on growth and innovation
- Adapting to changing market conditions and customer preferences
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: The Head of Growth role at Circles.Life presents unique challenges and opportunities, requiring strong leadership, adaptability, and a customer-centric mindset to drive success.
📈 Similar Roles Comparison
- Unlike traditional telco marketing roles, this position focuses on driving growth and innovation in a digital lifestyle telco brand
- Compared to other growth marketing roles, this position offers a unique blend of startup agility and enterprise resources, with a strong focus on customer acquisition and retention
- Career progression opportunities within Circles.Life and the broader Circles group are comparable to those in leading tech companies, with a strong emphasis on growth and innovation
ASSUMPTION: This role offers a unique blend of startup culture and enterprise resources, with a strong focus on growth and innovation in the digital lifestyle telco space.
📝 Sample Projects
- Developing and executing a full-funnel campaign to drive customer acquisition and retention for a new Circles.Life product launch
- Optimizing the onboarding process and in-app engagement to improve customer lifetime value (LTV) and reduce churn
- Collaborating with the Product team to A/B test new features and functionalities, driving user adoption and engagement
ASSUMPTION: The Head of Growth role at Circles.Life involves a wide range of projects, from strategic planning and execution to team leadership and collaboration, with a strong focus on driving customer acquisition and retention.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Head of Growth role in the first 90 days?
- How does Circles.Life approach collaboration and information sharing between marketing and other departments (e.g., Product, Commercial, Partnerships)?
- What are the most significant challenges facing Circles.Life in the next 12-24 months, and how can the Head of Growth contribute to addressing them?
- How does Circles.Life support the professional development and growth of its employees, particularly in the marketing team?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success at Circles.Life.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth campaigns you've led and the results you've driven
- Research Circles.Life and the broader Circles group to demonstrate your understanding of the business and its mission
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
