Head of Growth & Acquisition Marketing

📌 Core Information

🔹 Job Title: Head of Growth & Acquisition Marketing

🔹 Company: Medical Guardian

🔹 Location: Philadelphia, PA, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the full-funnel member acquisition engine across DTC and healthcare channels
• Overseeing acquisition efforts across digital and offline channels, managing campaign development, and A/B testing strategies
• Collaborating with cross-functional teams to improve onboarding, activation, and funnel velocity
• Managing media budgets, pacing, forecasts, and budget efficiency
• Building and leading a high-performance team, managing agencies, and growth vendors

ASSUMPTION: This role requires a strategic and high-output leader who can blend business strategy with channel execution. Success depends on strong team leadership, cross-functional collaboration, and a deep understanding of both strategy and tactical execution.

📋 Key Responsibilities

✅ Own the full-funnel acquisition strategy for both DTC and healthcare channels

✅ Lead acquisition efforts across digital and offline channels, managing campaign development and A/B testing strategy

✅ Partner with analytics, FP&A, and data science to manage pacing, forecasts, and budget efficiency

✅ Collaborate with Product, Member Experience, and Lifecycle to improve onboarding, activation, and funnel velocity

✅ Work closely with Marketing Operations on attribution, reporting infrastructure, and tooling

✅ Pilot new growth channels and scale what works

✅ Translate company OKRs into actionable growth initiatives across audience segments

✅ Align growth plans to CAC, LTV, and revenue goals, continuously monitoring business impact

ASSUMPTION: This role involves a high degree of strategic planning and cross-functional collaboration. Success requires a strong understanding of both acquisition strategies and tactical execution across multiple channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of experience leading acquisition and growth marketing at scale, with proven success managing $50M+ in media spend across digital and traditional channels

Required Skills:

• Proven expertise in CAC, LTV, ROAS, and performance forecasting
• Experience partnering across product, lifecycle, and analytics to drive measurable business outcomes
• Exceptional team leadership and vendor management skills
• Deep understanding of both strategy and tactical execution across multiple channels
• Comfortable operating in fast-paced, iterative, and cross-functional environments

Preferred Skills:

• Experience in the healthcare industry or related fields
• Familiarity with medical alert systems or connected care devices
• Strong analytical skills and proficiency in data analysis tools

ASSUMPTION: Candidates with experience in the healthcare industry or related fields may have a competitive advantage, as they will have a better understanding of the target audience and market dynamics.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Based on industry standards for similar roles with 12+ years of experience)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles with 12+ years of experience. Actual compensation may vary based on factors such as candidate qualifications, market conditions, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Guardian is a leader in connected care, specializing in medical alert systems and personal emergency response services. They operate in the competitive medical device industry, focusing on innovative solutions that empower older adults to live independently.

Company Size: Medical Guardian has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Medical Guardian was founded in 2005 and has since grown exponentially to become a leading provider of personal emergency response systems.

Company Description:

• Medical Guardian is committed to providing best-in-class service, helping older adults nationwide take the next chapter of their life head-on.
• They offer a range of medical alert systems, including in-home systems, mobile devices, and wearable medical alert smartwatches.
• Medical Guardian has been recognized as a Top Medical Alert System by Forbes Health and has been ranked in the Inc. 5000 Fastest-Growing Private Companies in America list for twelve consecutive years.

Company Specialties:

• Medical alert systems and devices
• Personal emergency response services
• Medical alarms
• Mobile alert systems
• Technology and innovation
• Customer service
• Sales
• Connected healthcare

Company Website: medicalguardian.com

ASSUMPTION: Medical Guardian's focus on innovation, customer service, and connected care sets it apart in the medical device industry. Candidates who share these values and are passionate about improving the lives of older adults will thrive in this environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Head of Growth & Acquisition Marketing will oversee a team of paid media specialists, acquisition analytics specialists, and growth experimentation specialists.

Work Arrangement: This role is hybrid, requiring a mix of on-site and remote work. The exact work arrangement will be discussed during the interview process.

Growth Opportunities:

• As Medical Guardian continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
• With a strong performance, the candidate may have the opportunity to advance to a VP or C-level role within the organization.
• Medical Guardian's focus on innovation and connected care provides ample opportunities for professional development and growth in the industry.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's growth trajectory, and the strategic direction of the marketing department.

🌍 Location & Work Environment

Office Type: Medical Guardian's headquarters is located in Philadelphia, PA, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 1818 Market Street, Philadelphia, PA 19103, US

Geographic Context:

• Philadelphia is the fifth-most populous city in the United States and the most populous city in the state of Pennsylvania.
• The city is known for its rich history, cultural attractions, and diverse neighborhoods.
• Philadelphia offers a mix of urban and suburban living, with numerous amenities and recreational opportunities.

Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility for remote work as needed.

ASSUMPTION: The work environment for this role will be dynamic and fast-paced, with a strong focus on collaboration and cross-functional teamwork. Candidates who thrive in this type of environment will be well-suited to this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• First-round interview with the hiring manager (Chief Marketing Officer)
• Second-round interview with a panel of team members from the marketing department
• Final-round interview with the CEO or another senior leader
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Expertise in acquisition marketing, channel execution, and performance analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to acquisition marketing, channel strategy, and performance optimization.
• Demonstrate your ability to lead and manage a team, as well as your capacity for cross-functional collaboration.
• Showcase your understanding of the medical device industry and Medical Guardian's unique value proposition.

ATS Keywords: Acquisition Marketing, Growth Strategy, Channel Execution, Performance Analysis, Team Leadership, Cross-Functional Collaboration, Medical Device Industry, Connected Care, Personal Emergency Response Services

ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on assessing the candidate's strategic thinking, leadership abilities, and industry expertise.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Search engine optimization (SEO) and pay-per-click (PPC) management tools (e.g., SEMrush, Google Ads)

ASSUMPTION: The specific tools and technologies used by Medical Guardian may vary, and the successful candidate will be expected to learn and adapt to the company's tech stack as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and personal growth

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective collaborator and cross-functional team player?
• Do you have a strong data-driven mindset and a commitment to continuous learning?
• Are you adaptable and responsive to change, with a focus on continuous improvement?

ASSUMPTION: Medical Guardian's company culture is characterized by a strong commitment to customer-centricity, innovation, and collaboration. Candidates who share these values and are passionate about improving the lives of older adults will be well-suited to this role.

⚠️ Potential Challenges

• The competitive nature of the medical device industry may present challenges in acquiring and retaining customers.
• The need to balance short-term performance goals with long-term strategic objectives may require strong prioritization and time management skills.
• The hybrid work arrangement may present challenges in managing a remote team and maintaining a strong company culture.
• The need to stay up-to-date with the latest trends and best practices in acquisition marketing may require continuous learning and professional development.

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, leadership abilities, and industry expertise to drive growth and success for Medical Guardian.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a greater emphasis on strategic leadership and cross-functional collaboration.
• In the medical device industry, this role is unique in its focus on connected care and personal emergency response services.
• Career progression in this role may involve advancing to a VP or C-level position within the organization, with the opportunity to shape the future of Medical Guardian's marketing strategy.

ASSUMPTION: Candidates who have experience in similar roles within the medical device industry or related fields may have a competitive advantage in this role.

📝 Sample Projects

• Developing and executing a comprehensive acquisition strategy for a new product launch
• Optimizing the funnel velocity and activation rates for existing acquisition channels
• Piloting and scaling new growth channels, such as OTT, podcast, or retail
• Collaborating with product and lifecycle teams to improve onboarding, activation, and retention rates
• Conducting A/B tests and optimizing campaign performance across multiple channels

ASSUMPTION: The specific projects and initiatives for this role will depend on the company's strategic priorities and market dynamics. The successful candidate will be able to adapt and contribute to a wide range of growth marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategic priorities for growth and acquisition in the next 12-24 months?
• How does the marketing department collaborate with other departments, such as product, lifecycle, and analytics?
• What are the key challenges facing the medical device industry, and how does Medical Guardian differentiate itself in this competitive landscape?
• How does Medical Guardian support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The interview process for this role will provide an opportunity for candidates to assess the company's strategic direction, culture, and values, as well as their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Head of Growth & Acquisition Marketing at Medical Guardian
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on acquisition marketing, channel strategy, and performance optimization.
• Prepare for your interviews by researching Medical Guardian's unique value proposition, industry trends, and best practices in acquisition marketing.
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications.
• If you are selected for an interview, be prepared to discuss your approach to acquisition marketing, channel strategy, and performance optimization, as well as your leadership and team management abilities.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.