Head of Growth, CCA

📌 Core Information

🔹 Job Title: Head of Growth, CCA

🔹 Company: Diageo

🔹 Location: Panama City, Panama

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the integration of Net Revenue Management (NRM) strategies to drive sustainable growth and profitability across the Caribbean and Central America markets.
• Collaborating with various teams to optimize pricing and promotional strategies.
• Ensuring effective knowledge transfer with distributors.
• Working with a team of 5 direct reports and coaching them to build capabilities within the Growth team and across CCA.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence and build relationships with various teams across the organization.

📋 Key Responsibilities

✅ Decide which NRM strategies and levers should be prioritized by each market according to each market climate description.

✅ Decide the right channel development strategy to optimize NRM levers to deliver a sustainable and profitable growth.

✅ Decide how to deploy CCA structural price strategy and architecture, as part of Annual CAP (Customer Annual Planning) process.

✅ Recommend Pricing Scenarios and Impact assessment to consistently drive headline pricing interventions in CCA.

✅ Act and be the key link between Finance, Sales, and Marketing in CCA Trade Terms agenda.

✅ Make decisions in conjunction with Marketing/CMO, Sales and local distributor to deliver our price promotional plan, ensuring right optimization of investment.

✅ Ensure M&E is applied on all relevant investments as per the agreed amounts.

✅ Handle own T&E budget and adhere to all related policies, not exceeding assigned budget.

✅ The role will be responsible for the entire Trade Spend structure in CCA.

✅ Guarantee that NRM levers are embedded within CAP and Monthly processes.

✅ Take global thinking and make it locally actionable.

✅ Work as a key enabler to deliver the pricing effectiveness agenda for the countries, with the country teams (commercial finance, commercial managers and Sales Opex teams) as well as central functions (Sales Opex and GDBS/BI teams) and distributors.

✅ Fearless in challenging the status quo on NSV/EU and absolute NSV and GP level to constantly improve value and bring people together on the journey via rational and emotional engagement.

✅ Must be able to synthesize marketing, commercial and pricing information to draw insights and actionable recommendations.

✅ Drive organizational capabilities, processes, and tools to accelerate pricing insights into action.

ASSUMPTION: This role requires strong analytical skills, the ability to influence and build relationships with various teams, and the ability to challenge the status quo to drive value and improve performance.

🎯 Required Qualifications

Education: Bachelor’s Degree required in Business or related field. MBA a plus.

Experience: Minimum 7 years work experience in Commercial and/or Finance.

Required Skills:

• Strong analytical skills.
• FMCG pricing expertise and experience of trade investment management is a distinct advantage.
• Ability to influence and build relationships with the Finance and Commercial teams across the organization through experience and know-how.
• Strong financial competence.
• Ability to work around and within a variety of different market conditions and demographic factors.
• Proficiency in English and Spanish.

Preferred Skills:

• Experience working in the beverage industry.
• Knowledge of the Caribbean and Central America markets.

ASSUMPTION: Candidates should have a strong background in commercial or finance roles, with a focus on pricing and trade investment management. Experience in the beverage industry and knowledge of the CCA market would be an asset.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a role of this level in Panama)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Flexible working arrangements.
• Opportunities for professional development and career growth.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a role of this level in Panama. The benefits package is competitive and includes health insurance, retirement plans, flexible working arrangements, and opportunities for professional development and career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,000+ employees

Founded: 1800 (as Guinness and Johnnie Walker)

Company Description:

• Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries.
• The company's portfolio includes spirits and beer, with a broad range of brands from centuries-old names to exciting new entrants.
• Diageo is committed to investing in the future and being mindful of its impact, with a focus on sustainability and responsible drinking.

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• beverages
• spirits
• FMCG
• and brand owners

Company Website: diageo.com

ASSUMPTION: Diageo is a large, global company with a diverse portfolio of brands. The company is committed to sustainability and responsible drinking, and offers a competitive benefits package and opportunities for professional development and career growth.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Head of Customer Marketing, CCA.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow into a regional or global role within the Growth team or related functions.
• Opportunities for professional development and career growth within Diageo's extensive portfolio of brands and markets.

ASSUMPTION: This role offers growth opportunities within Diageo's extensive portfolio of brands and markets, as well as opportunities for professional development and career growth within the company.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Panama City, Panama

Geographic Context:

• Panama City is the capital and largest city of Panama, with a population of approximately 880,000 people.
• The city is located on the Pacific coast of Panama, just east of the Panama Canal.
• Panama City has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: Full-time (40 hours per week), with flexible working arrangements available.

ASSUMPTION: Panama City offers a tropical climate and a vibrant urban environment, with a range of cultural and recreational opportunities. The work schedule is full-time, with flexible working arrangements available.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth interviews with the hiring manager and other stakeholders.
• Background and reference checks.
• Job offer and onboarding.

Key Assessment Areas:

• Analytical skills and problem-solving abilities.
• Experience in pricing and trade investment management.
• Ability to influence and build relationships with various teams.
• Financial competence and commercial acumen.
• Cultural fit and alignment with Diageo's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with pricing and trade investment management, as well as your ability to influence and build relationships with various teams.
• Demonstrate your financial competence and commercial acumen through specific examples and case studies.
• Showcase your cultural fit and alignment with Diageo's values through your responses to interview questions.

ATS Keywords: Net Revenue Management, Pricing Strategy, Promotional Strategy, Trade Terms, Channel Development, Commercial Finance, Sales Opex, GDBS/BI, Data-Driven Insights, Competitive Dynamics

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on analytical skills, experience in pricing and trade investment management, and cultural fit with Diageo's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, as well as experience with data analysis and visualization tools, project management tools, CRM software, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Our success is driven by our people and our values guide everything that we do.
• Our values are the foundation of our culture: Our success is driven by our people and our values guide everything that we do.
• Be your true, authentic self at work.
• Grow with our business, our brands, and our people.
• Inclusion brings a wealth of different perspectives and benefits to our business.
• Never stop learning and improving.
• Bring your passion to work.
• Do the right thing for our business, our brands, and our people.

Work Style:

• Collaborative and inclusive work environment.
• Data-driven decision-making and continuous improvement.
• Agile and adaptable to change.
• Focus on delivering results and driving growth.
• Supportive and inclusive team culture.

Self-Assessment Questions:

• How do you embody Diageo's values in your daily work?
• Can you provide an example of a time when you drove results through data-driven decision-making?
• How do you approach working in a collaborative and inclusive team environment?
• How do you adapt to change and uncertainty in the workplace?

ASSUMPTION: Diageo values a collaborative and inclusive work environment, with a focus on data-driven decision-making and continuous improvement. Candidates should be able to demonstrate their alignment with Diageo's values and work style through their responses to interview questions.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic industry with frequent changes and new opportunities.
• Managing a large team and ensuring effective knowledge transfer with distributors.
• Balancing the need for sustainable growth with the need for profitability and responsible drinking.
• Navigating a complex and global organization with a diverse portfolio of brands and markets.

ASSUMPTION: This role offers a challenging and dynamic work environment, with the opportunity to drive sustainable growth and profitability across a diverse portfolio of brands and markets. Candidates should be prepared to manage a large team, navigate a complex organization, and balance the need for growth with the need for profitability and responsible drinking.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Pricing & Revenue Management position, with a focus on driving sustainable growth and profitability across a diverse portfolio of brands and markets.
• Unlike other roles in the industry, this position requires a strong focus on channel development and effective knowledge transfer with distributors.
• Career paths for this role may include progression into regional or global roles within the Growth team or related functions, as well as opportunities for professional development and career growth within Diageo's extensive portfolio of brands and markets.

ASSUMPTION: This role is similar to a Senior Manager, Pricing & Revenue Management position, with a focus on driving sustainable growth and profitability across a diverse portfolio of brands and markets. Unlike other roles in the industry, this position requires a strong focus on channel development and effective knowledge transfer with distributors.

📝 Key Questions to Ask During Interview

• Can you describe the company's approach to Net Revenue Management and how this role fits into that strategy?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its pricing and promotional strategies?
• What are the key challenges facing the company in the CCA market, and how does this role address those challenges?

ASSUMPTION: Candidates should ask insightful questions about the company's approach to Net Revenue Management, employee growth and development, the key priorities for the role, and the challenges facing the company in the CCA market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Diageo Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interviews by researching Diageo's approach to Net Revenue Management, employee growth and development, the key priorities for the role, and the challenges facing the company in the CCA market.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.