Head of Growth - EdTech

📌 Core Information

🔹 Job Title: Head of Growth - EdTech

🔹 Company: Weekday AI

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: EdTech, Marketing & Sales

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing and sales functions with a core B2C focus
• Building and mentoring a high-performing Revenue team
• Developing and executing a comprehensive revenue strategy
• Driving brand evolution and consistent messaging across channels

ASSUMPTION: This role requires a strategic mindset and proven leadership skills in growth marketing and sales to drive revenue growth and brand success.

📋 Key Responsibilities

✅ Lead the marketing and sales functions, fostering a culture of excellence, ownership, and continuous learning

✅ Lead the Sales team to exceed revenue targets by building robust pipelines and closing high-quality leads

✅ Develop and execute a comprehensive revenue strategy that integrates sales, marketing, and branding efforts to achieve growth targets

✅ Define KPIs and benchmarks to measure success across campaigns, channels, and sales performance

✅ Collaborate with cross-functional teams to align revenue goals with overall business objectives, approaching challenges with an entrepreneurial spirit

✅ Shape and evolve the brand to position it as a global leader

✅ Drive consistent messaging and a compelling narrative across all channels and touchpoints, being actively involved in crafting and delivering messages

ASSUMPTION: This role requires strong leadership, strategic planning, and execution skills, with a focus on driving revenue growth and brand success.

🎯 Required Qualifications

Education: MBA or equivalent degree in Marketing, Sales, or Business Administration

Experience: 10+ years of progressive experience in growth marketing leadership roles, with a proven track record in revenue generation

Required Skills:

• Proven expertise in B2C marketing and sales, with a focus on revenue generation
• Deep understanding of performance marketing, SEO, branding, and digital marketing analytics
• Exceptional sales acumen with expertise in managing pipelines, forecasting, and closing deals
• Proficiency with CRM tools, marketing automation platforms, and analytics software

Preferred Skills:

• Experience in EdTech, online education, e-learning, or consumer business
• Startup experience

ASSUMPTION: Candidates with a strong background in B2C marketing and sales, particularly in EdTech or related fields, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 30,00,000 - 45,00,000 per annum (Based on industry standards for a Head of Growth role with 10+ years of experience in Bengaluru)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Head of Growth role with the required experience level in Bengaluru. Actual compensation may vary based on factors such as candidate qualifications and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Weekday AI is a YC-backed recruitment startup focused on curating top jobs from premium YC and VC-backed startups

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit work environment with ample growth opportunities)

Founded: 2022 (Relatively new, with a dynamic and innovative work culture)

Company Description:

• Hand-curated jobs from top YC and VC-backed startups
• Focus on quality over quantity, ensuring applicants see relevant and promising opportunities
• Entrepreneurial spirit and commitment to helping candidates find their ideal roles

Company Specialties:

• Curated job listings
• Recruitment for YC and VC-backed startups
• Focus on quality and relevance in job matching

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on quality and relevance in job matching sets it apart from traditional job boards, offering applicants a more targeted and valuable job search experience.

📊 Role Analysis

Career Level: Executive (This role involves strategic decision-making, team leadership, and cross-functional collaboration)

Reporting Structure: This role reports directly to the CEO and oversees the marketing and sales teams

Work Arrangement: Full-time, with on-site presence required for team collaboration and leadership

Growth Opportunities:

• Potential to shape the company's growth strategy and brand identity
• Opportunities to mentor and develop team members
• Chance to work closely with the CEO and other senior leaders, gaining valuable insights into the company's operations and strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Co-working space or shared office (Promoting collaboration and networking opportunities)

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is a major tech hub with a thriving startup ecosystem
• The city offers a competitive job market and ample opportunities for professional growth
• Bengaluru's vibrant culture and diverse communities provide a rich living experience

Work Schedule: Flexible, with core hours between 10 AM and 4 PM (Encouraging work-life balance and remote work as needed)

ASSUMPTION: The flexible work schedule and collaborative office environment at Weekday AI foster a productive and enjoyable work experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interviews with the CEO and other senior leaders
• Case study or presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Sales and marketing expertise
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and sales/marketing accomplishments
• Research Weekday AI and the EdTech industry to demonstrate your enthusiasm and understanding of the role and company

ATS Keywords: Growth Marketing, Revenue Generation, Sales Leadership, B2C Marketing, Performance Marketing, SEO, Branding, Digital Marketing Analytics, Sales Acumen, Pipeline Management, Forecasting, CRM Tools, Marketing Automation, Team Building, Entrepreneurial Spirit, Cross-Functional Collaboration

ASSUMPTION: The interview process at Weekday AI is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's growth and success.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Analytics software (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and sales industries, with a focus on CRM, marketing automation, and analytics software.

👔 Cultural Fit Considerations

Company Values:

• Quality over quantity
• Entrepreneurial spirit
• Commitment to helping candidates find their ideal roles

Work Style:

• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about helping others succeed and grow?
• Do you have a proven track record of driving revenue growth and brand success in a B2C setting?

ASSUMPTION: Candidates who align with Weekday AI's values and work style, and who can demonstrate a strong track record of success in B2C marketing and sales, will be well-suited for this role.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing short-term sales targets with long-term brand strategy
• Adapting to the unique needs and constraints of the EdTech industry
• Working effectively with a diverse range of stakeholders, including investors, partners, and customers

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, strategic thinking, and adaptability from the successful candidate.

📈 Similar Roles Comparison

• Unlike traditional marketing or sales roles, this position requires a strong focus on revenue generation and growth strategy
• Compared to other EdTech roles, this position offers a unique opportunity to shape the company's growth and brand identity
• Career progression in this role could lead to senior leadership or C-level positions within the company or the broader EdTech industry

ASSUMPTION: This role offers a unique blend of marketing, sales, and strategic leadership responsibilities, setting it apart from other positions in the EdTech industry.

📝 Sample Projects

• Developing and executing a comprehensive revenue strategy for a new EdTech product launch
• Building and mentoring a high-performing sales team to exceed quarterly and annual revenue targets
• Collaborating with cross-functional teams to define and refine the company's brand identity and messaging

ASSUMPTION: The sample projects for this role reflect the strategic, leadership, and cross-functional nature of the position, with a focus on driving revenue growth and brand success.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the key priorities for the marketing and sales teams in the first 90 days?
• How does Weekday AI support the professional development and growth of its employees?
• What is the company's approach to cross-functional collaboration and teamwork?
• How does Weekday AI measure and evaluate the success of its marketing and sales efforts?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates a candidate's interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and sales/marketing accomplishments
• Research Weekday AI and the EdTech industry to demonstrate your enthusiasm and understanding of the role and company
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.