📌 Core Information
🔹 Job Title: Head of Growth – Germany
🔹 Company: N26
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and refining N26’s German voice
- Building relationships with influencers and content creators
- Managing the affiliate program end-to-end
- Securing tier-one earned media and thought-leadership moments
ASSUMPTION: This role requires a strong understanding of the German market and its influencers, as well as experience in driving growth through various marketing channels.
📋 Key Responsibilities
✅ Define and refine N26’s German voice
✅ Build long-term relationships with influencers and content creators; negotiate performance-tied deals
✅ Run the affiliate programme end-to-end – offer design, partner onboarding, payout optimisation
✅ Secure tier-one earned media; partner with Comms team and founders for interviews, op-eds and thought-leadership moments
✅ Launch community activations and events that spark UGC and referrals
✅ Track weekly KPIs (installs, CAC, earned reach, revenue)
✅ Feed local learnings into central paid, lifecycle and product squads; push for rapid iteration of winning plays
ASSUMPTION: This role requires a high degree of ownership, with the ability to work independently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years driving growth through influencers, affiliates or PR in Germany – fintech or high-growth consumer tech a plus
Required Skills:
- Proven record turning brand spend into installs, revenue and measurable awareness lift
- Strong negotiation chops; squeeze extra value and usage rights from every contract
- Analytical mindset; comfortable pulling your own numbers in SQL/Looker and tying them to business impact
- Fluent German and English; clear, direct communicator across creators and C-suite
- Bias for action, love of fast feedback loops, high ownership mentality
Preferred Skills:
- Experience with fintech or high-growth consumer tech companies
- Knowledge of the German banking industry
ASSUMPTION: Candidates with a strong background in influencer marketing, affiliate marketing, or public relations in the German market will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for similar roles in Germany)
Benefits:
- Competitive personal development budget
- Work from home budget
- Discounts to fitness & wellness memberships
- Language apps
- Public transportation
- Premium subscription on personal N26 bank account
- Subscriptions for friends and family members
- Additional day of annual leave for each year of service
- High degree of autonomy
- Access to cutting-edge technologies
- Relocation package with visa support
Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically digital banking
Company Size: 1,001-5,000 employees (Medium to Large)
Founded: 2013
Company Description:
- N26 is a digital bank that offers mobile banking services
- Headquartered in Berlin with offices in Barcelona and Vienna
- Focuses on providing an elegant digital experience and supreme savings
Company Specialties:
- Mobile Banking
- Fintech
- Financial Services
Company Website: https://n26.com/
ASSUMPTION: N26 is a well-established digital bank with a strong presence in Europe, focusing on providing a user-friendly mobile banking experience.
📊 Role Analysis
Career Level: Mid to Senior level, with the potential for growth within the organization
Reporting Structure: This role reports directly to the founders and collaborates with the Communications team and Central Growth teams
Work Arrangement: Hybrid (On-site with flexibility for remote work)
Growth Opportunities:
- Potential to grow within the organization as N26 continues to expand
- Opportunity to work closely with founders and influence the company's growth strategy
- Chance to gain experience in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Germany is a major market for N26, with significant growth opportunities
- The city offers a high quality of life, with numerous cultural attractions and recreational activities
Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement
ASSUMPTION: The work environment at N26 is collaborative and innovative, with a strong focus on employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and relevant team members
- Final interview with the founders
Key Assessment Areas:
- Cultural fit and alignment with N26's values
- Marketing and growth strategy expertise
- Negotiation and communication skills
- Analytical mindset and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the German market and N26's business model
- Prepare examples of your past successes in driving growth through influencers, affiliates, or PR
- Be ready to discuss your thoughts on N26's current growth strategy and potential improvements
ATS Keywords: Influencer Marketing, Affiliate Marketing, Public Relations, Growth Strategy, German Market, Fintech, Digital Banking, N26
ASSUMPTION: The application process at N26 is competitive, with a focus on finding candidates who are a strong cultural fit and have the necessary skills and experience to drive growth in the German market.
🛠️ Tools & Technologies
- SQL/Looker for data analysis
- Social media platforms (e.g., Instagram, TikTok, Facebook)
- Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and growth industry, with a focus on data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Transparent
- Empowering
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Collaborative and team-oriented
- Empowering and supportive
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
- Are you passionate about N26's mission to build the bank the world loves to use?
ASSUMPTION: N26 values candidates who are data-driven, collaborative, and passionate about the company's mission to provide an elegant digital banking experience.
⚠️ Potential Challenges
- Managing relationships with a large number of influencers and content creators
- Balancing the need for rapid growth with the desire to maintain a strong brand image
- Adapting to the unique cultural and regulatory environment of the German market
- Keeping up with the fast-paced, dynamic nature of the fintech industry
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the German market and N26's brand narrative
- Similar roles in other companies may have a broader geographic focus or a different product offering
- Career progression in this role may lead to opportunities in central growth teams or other regional markets
ASSUMPTION: This role offers a unique opportunity to drive growth in a specific market and shape the brand narrative of a leading digital bank.
📝 Sample Projects
- Developing and executing a influencer marketing campaign to drive installs and new customer acquisition
- Optimizing the affiliate program to reduce CAC and improve revenue
- Securing tier-one earned media coverage to enhance brand awareness and thought leadership
ASSUMPTION: These projects are representative of the types of initiatives the Head of Growth – Germany will be responsible for driving.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for N26 in Germany?
- What are the key priorities for the first 90 days in this role?
- How does N26 support the professional development of its employees?
- What is the company culture like, and how does it support collaboration and innovation?
- How does N26 approach diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past successes in driving growth through influencers, affiliates, or PR
- Be ready to discuss your thoughts on N26's current growth strategy and potential improvements
- Follow up with the HR team one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
