📌 Core Information
🔹 Job Title: Head of Growth, Germany
🔹 Company: Eucalyptus
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Health and Human Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading growth efforts in Germany with a 7-figure monthly spend budget
- Growing the business ~5x in the next two years to support $250m ARR
- Operating with complete autonomy and full P&L control
- Collaborating with a lean, tight-knit team to build Germany's largest digital healthcare company
- Driving experimentation velocity across the funnel and optimizing marketing strategies
ASSUMPTION: This role requires a high level of ownership, accountability, and velocity to achieve ambitious growth targets in a fast-paced, autonomous environment.
📋 Key Responsibilities
✅ Own full growth function, including channel selection, performance marketing, and team leadership
✅ Drive experimentation velocity across the funnel to improve conversion metrics
✅ Lead the way for Germany to become Eucalyptus' best-in-class marketing machine
✅ Invest in talent by hiring, training, managing, and leading a world-class marketing team
✅ Collaborate with cross-functional leaders and stakeholders to achieve growth objectives
ASSUMPTION: This role involves a high degree of strategic decision-making, cross-functional collaboration, and team leadership to drive significant business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 7+ years in growth marketing, digital marketing, or e-commerce, with a strong focus on B2C or healthcare in Germany
Required Skills:
- Local market experience and deep knowledge of German consumer behavior
- Full P&L ownership and accountability for marketing budget (EUR 2-4M per month)
- Leadership skills, with the ability to influence across disciplines and build trust with diverse stakeholders
- Analytical strength and creativity, with the ability to use data to diagnose performance and develop insights
- Professional fluency in both German and English, with excellent communication skills
Preferred Skills:
- Experience in the digital healthcare landscape in Germany
- Proven track record of driving significant business growth in a high-velocity environment
- Familiarity with Facebook Advanced Analytics and performance marketing methodologies
ASSUMPTION: The ideal candidate will have a strong background in growth marketing, with a proven ability to drive results in a fast-paced, autonomous environment.
💰 Compensation & Benefits
Salary Range: €120,000 - €180,000 per year (based on experience and market rates for similar roles in Germany)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Professional development opportunities and growth potential
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Germany, with consideration for the candidate's experience and the company's size and growth potential.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, with a focus on digital healthcare and telehealth services
Company Size: Medium (201-500 employees), with a lean, tight-knit team in Germany
Founded: 2019, with a mission to bring high-touch, high-quality healthcare to patients around the world
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company aims to break down barriers to better health by providing better access to care, stigma-free experiences, and continuous support
- Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany since 2019
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centered care
- Cross-functional collaboration and team leadership
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a growing, mission-driven company focused on improving patient experiences and outcomes through digital healthcare services.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of International Expansion & GM, Germany
Reporting Structure: Leads a team of functional leaders across acquisition and conversion, working closely with cross-functional leaders
Work Arrangement: Full-time, on-site in Berlin, Germany, with flexibility for remote work as needed
Growth Opportunities:
- Potential to become one of the founding members of the German team and shape its growth and culture
- Opportunity to grow the business ~5x in the next two years and become Germany's largest digital healthcare company
- Career advancement opportunities within the growing Eucalyptus organization
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success in Germany.
🌍 Location & Work Environment
Office Type: On-site, with a lean, tight-knit team in Berlin, Germany
Office Location(s): Eichhornstraße 3, Berlin, BE 12621, DE
Geographic Context:
- Berlin is a major hub for digital healthcare and technology startups in Germany
- The city offers a high quality of life, with a vibrant culture, diverse neighborhoods, and numerous recreational opportunities
- Berlin is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The on-site work environment in Berlin offers a collaborative, fast-paced setting with a lean, tight-knit team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Growth marketing and digital marketing expertise
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Eucalyptus' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to growth marketing and driving business results in a fast-paced environment
- Demonstrate your ability to lead and collaborate with cross-functional teams
ATS Keywords: Growth Marketing, Digital Marketing, E-commerce, B2C, Healthcare, Leadership, Analytical Skills, Creativity, Performance Marketing, Team Management, Budget Management, Channel Management, Data Analysis, Communication Skills, Market Knowledge, Experimentation, Talent Development
ASSUMPTION: The interview process will focus on assessing the candidate's growth marketing expertise, leadership skills, and cultural fit with Eucalyptus.
🛠️ Tools & Technologies
- Performance marketing platforms (e.g., Facebook Ads, Google Ads)
- Analytics tools (e.g., Google Analytics, Facebook Advanced Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with performance marketing platforms, analytics tools, and collaboration tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Continuous improvement and innovation
- Collaboration and teamwork
- Accountability and ownership
- Empathy and compassion
Work Style:
- Fast-paced and high-velocity environment
- Data-driven decision-making and continuous learning
- Cross-functional collaboration and team leadership
- Autonomous and self-directed work
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-velocity environment with a high degree of autonomy and accountability?
- Are you comfortable leading cross-functional teams and driving results through data-driven decision-making?
- Do you align with Eucalyptus' mission and values, and are you passionate about improving patient experiences and outcomes through digital healthcare services?
ASSUMPTION: Eucalyptus values candidates who are passionate about its mission, thrive in fast-paced environments, and demonstrate strong leadership and teamwork skills.
⚠️ Potential Challenges
- Managing a high-velocity, autonomous growth function with a significant monthly spend budget
- Driving experimentation and optimization across the funnel to improve conversion metrics
- Collaborating effectively with cross-functional leaders and stakeholders in a fast-paced, dynamic environment
- Navigating the competitive digital healthcare landscape in Germany
ASSUMPTION: The ideal candidate will have experience managing high-velocity growth functions, driving experimentation and optimization, and collaborating effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth in the German digital healthcare market, with complete autonomy and a significant monthly spend budget
- Unlike other growth marketing roles, this position requires a strong understanding of the German consumer behavior and digital healthcare landscape
- Career path opportunities include growing the German business to become Eucalyptus' best-in-class marketing machine and advancing within the growing Eucalyptus organization
ASSUMPTION: This role offers unique growth potential and the opportunity to make a significant impact on the company's success in Germany.
📝 Sample Projects
- Developing and executing a high-impact awareness campaign to bring more of the German market into telehealth
- Optimizing channel management and attribution to unlock deeper insights and opportunities
- Improving A/B testing velocity to drive experimentation and learning across the funnel
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results in a fast-paced, autonomous environment.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the German digital healthcare market and Eucalyptus' competitive landscape?
- How does Eucalyptus support the growth and development of its team members, and what opportunities exist for professional growth within the organization?
- What are the key priorities for the first 90 days in this role, and how will my success be measured?
- How does Eucalyptus foster a culture of innovation and continuous improvement, and what resources are available to support this?
- What is the expected timeline for growing the German business ~5x in the next two years, and how will this be achieved?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.eucalyptus.health/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interviews by reflecting on your past experiences and accomplishments
- Research Eucalyptus and the German digital healthcare market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
