📌 Core Information
🔹 Job Title: Head of Growth, Germany
🔹 Company: Eucalyptus
🔹 Location: DE - HQ - Berlin
🔹 Job Type: On-site
🔹 Category: Health and Human Services
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading growth efforts in Germany with a 7-figure monthly spend budget
- Growing the German business ~5x in the next two years to support $250m ARR
- Working with autonomy and accountability for budget, strategy, OKRs, and hiring plans
- Collaborating with the global marketing team to share growth learnings and best practices
- Hiring, training, managing, and leading a world-class marketing team
ASSUMPTION: This role requires a high level of ownership, accountability, and strategic thinking to drive growth and achieve ambitious targets.
📋 Key Responsibilities
✅ Own full growth function, including channel selection, optimization, and experimentation across the funnel
✅ Drive experimentation velocity to improve conversion metrics and A/B testing speed
✅ Lead performance and creative teams to create repeatable, testable processes for hero campaigns
✅ Refine attribution, unlock deeper insights, and incorporate Facebook Advanced Analytics into standard analysis and optimization processes
✅ Stay on top of industry best practices and promote best-in-class performance marketing methodology within the company
✅ Hire, train, manage, and lead a world-class marketing team
ASSUMPTION: This role requires a strong balance of analytical and creative skills, as well as the ability to lead and influence cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in growth marketing, digital marketing, or e-commerce, with a focus on B2C or healthcare in Germany
Required Skills:
- Local market experience and deep knowledge of German consumer behavior
- Professional fluency in both German and English
- Full P&L ownership and accountability for marketing budget
- Leadership and strong communication skills across disciplines
- Ability to make probabilistic decisions and lead with hypotheses
Preferred Skills:
- Familiarity with Germany's digital healthcare landscape
- Experience working with Facebook Advanced Analytics
- Proven track record of driving growth in a high-velocity, accountable environment
ASSUMPTION: Candidates with a strong background in growth marketing, digital marketing, or e-commerce in Germany are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €180,000 per year (based on industry standards for a senior growth marketing role in Germany)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous time off and parental leave policies
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is estimated based on industry standards for a senior growth marketing role in Germany, with a focus on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, focusing on digital healthcare and telehealth services
Company Size: 201-500 employees, with a lean, tight-knit team in Germany
Founded: 2019, with a mission to bring high-touch, high-quality healthcare to patients around the world
Company Description:
- Operates a trusted group of digital healthcare clinics on its telehealth platform
- Facilitated over one million consultations across Australia, the UK, and Germany
- Committed to providing better access to care, stigma-free experiences, and continuous support
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centered care
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a fast-growing, innovative company in the digital healthcare space, with a strong focus on patient-centered care and telehealth services.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of International Expansion & GM, Germany
Reporting Structure: Leads a team of functional leaders across acquisition and conversion, working closely with cross-functional leaders
Work Arrangement: On-site, with complete autonomy and accountability for growth strategies, OKRs, and hiring plans
Growth Opportunities:
- Potential to become one of the founding members of the Germany team and shape its growth and culture
- Opportunity to work closely with the CEO and other senior leaders to drive international expansion
- Chance to gain experience in a high-growth, high-velocity environment and make a significant impact on the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a lean, tight-knit team in Berlin
Office Location(s): Eichhornstraße 3, Berlin, BE 12621, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Germany is the largest market for Eucalyptus in Europe, with significant growth potential
- The company's headquarters are in Sydney, Australia, with additional offices in London and Manila
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The on-site work environment in Berlin offers a collaborative, fast-paced setting with a lean, tight-knit team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Growth marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and influencing skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past growth marketing successes and challenges
- Research Eucalyptus and the German healthcare market to demonstrate your understanding of the company and its goals
ATS Keywords: Growth Marketing, Digital Marketing, E-commerce, B2C, Healthcare, Leadership, Analytical Skills, Creativity, Performance Marketing, Channel Management, Team Management, Data Analysis, Communication, Decision Making, Talent Development, Market Knowledge
ASSUMPTION: The application process for this role will focus on assessing the candidate's growth marketing expertise, leadership skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Facebook Advanced Analytics
- Performance marketing platforms (e.g., Google Ads, LinkedIn Ads)
- CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for growth marketing professionals, with a focus on performance marketing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
Work Style:
- High-velocity, accountable environment
- Data-driven decision making
- Cross-functional collaboration
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in high-velocity, accountable environments?
- Are you comfortable making probabilistic decisions and leading with hypotheses?
- Do you have a strong balance of analytical and creative skills?
- Are you a natural leader who enjoys helping your team grow and succeed?
ASSUMPTION: Eucalyptus values individuals who are comfortable working in a high-velocity, accountable environment and who possess a strong balance of analytical and creative skills.
⚠️ Potential Challenges
- Managing a high-velocity, accountable environment with a lean, tight-knit team
- Driving growth in a competitive market with limited resources
- Balancing the need for data-driven decision making with the need for speed and agility
- Navigating a fast-growing, innovative company with a focus on international expansion
ASSUMPTION: This role presents significant challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth in the German market for a fast-growing digital healthcare company
- Similar roles in the industry may focus on specific channels or aspects of growth marketing, rather than the full growth function
- Career paths in this role may lead to senior leadership positions within the company or in the broader digital healthcare industry
ASSUMPTION: This role offers a unique opportunity to drive growth in a fast-growing, innovative company in the digital healthcare space.
📝 Sample Projects
- Developing and executing a high-impact awareness campaign to bring more of the German market into telehealth
- Identifying opportunities to improve conversion metrics and driving A/B testing velocity to best-in-class standards
- Refining attribution, unlocking deeper insights, and incorporating Facebook Advanced Analytics into standard analysis and optimization processes
ASSUMPTION: These sample projects are representative of the types of initiatives the Head of Growth, Germany, may undertake to drive growth and improve performance.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the German market for digital healthcare, and how can this role address them?
- How does this role collaborate with the global marketing team to share growth learnings and best practices?
- What are the key priorities for the first 90 days in this role?
- How does Eucalyptus support the professional development and growth of its employees?
- What is the company's long-term vision for international expansion, and how does this role fit into that plan?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.eucalyptus.health/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past growth marketing successes and challenges
- Research Eucalyptus and the German healthcare market to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
