Head of Growth (m/w/d)

📌 Core Information

🔹 Job Title: Head of Growth (m/w/d)

🔹 Company: Löwenanteil

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of growth across marketing and e-commerce
• Combining creative campaign management with data-driven performance
• Close collaboration with founders and operational relief
• Leading and developing a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in growing marketing and e-commerce teams.

📋 Key Responsibilities

✅ SEO Activities: Responsible for SEO initiatives, collaborating with the content team, and optimizing organic search visibility.

✅ Marketing Automation & E-Mail Marketing: Lead strategy, implementation, and continuous management of marketing automation platforms and email marketing programs.

✅ Paid Media Campaigns: Oversee planning, execution, and optimization of paid media campaigns across various channels.

✅ Digital Platforms: Responsible for digital platforms supporting the company website and campaign landing pages.

✅ E-Mail Governance & Compliance: Implement and enforce email governance policies, ensuring compliance with data protection regulations.

✅ Lead Management & Operations Coordination: Manage the entire lead management process and collaborate with operations for seamless lead flow.

✅ Leadership: Lead, coach, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.

✅ Agentur & Dienstleistermanagement: Manage relationships with external agencies and service providers, ensuring high-quality work within budget and timeframes.

✅ ABM-Orchestrierung (Account-Based Marketing): Technically and processually orchestrate ABM activities, including target account identification and personalized outreach.

✅ Budgetmanagement: Efficiently manage the marketing operations budget and strategically allocate resources to maximize ROI.

✅ Reporting & Analytics: Develop and maintain KPIs and dashboards to monitor market performance and provide insights to stakeholders.

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: At least 8 years of experience in marketing and e-commerce, with a focus on FMCG and start-up environments.

Required Skills:

• Proven experience in building and scaling marketing and e-commerce teams
• Expertise in marketing automation platforms and email marketing best practices
• Strong understanding of paid media strategies and platforms
• Experience in managing website platforms and optimizing landing pages
• Expertise in lead management, lead scoring, and operations coordination
• Deep knowledge of data protection regulations and email compliance
• Strong SEO knowledge and best practices
• Experience with marketing technology stacks and evaluating new technologies
• Excellent leadership, communication, and social skills
• Data-driven, analytical mindset with experience in marketing analytics tools
• Experience in managing agencies and service providers
• Experience with ABM strategies and implementation

Preferred Skills:

• Fluency in German
• Experience in the food and beverage industry

ASSUMPTION: The ideal candidate will have a strong background in marketing and e-commerce, with a proven track record in driving growth and leading teams.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and performance)

Benefits:

• Flexibility: 100% remote work or co-working space in Oldenburg
• High Impact: Join the fast-growing phase of Löwenanteil
• Challenging and varied projects
• Team-oriented work environment with flat hierarchies and short decision-making processes
• Job security with fair and negotiable pay
• Flexible benefit budget of €50 per month
• Team events to foster team spirit
• Employee discount on Löwenanteil products

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on the role, experience level, and industry standards for marketing and growth positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: Small (11-50 employees) - Offers a close-knit team environment and the opportunity to make a significant impact.

Founded: 2017 - Löwenanteil is a relatively young company with a short history but a strong focus on growth.

Company Description:

• Löwenanteil specializes in organic, ready-made meals for sports enthusiasts
• Focuses on high-quality, convenient, and nutritious meals
• Committed to sustainable and responsible business practices

Company Specialties:

• Organic and sustainable ingredients
• Convenient and nutritious meals for sports enthusiasts
• High-quality products and exceptional customer service

Company Website: loewenanteil.com

ASSUMPTION: Löwenanteil's focus on organic, sustainable ingredients and high-quality products sets it apart in the ready-made meal market.

📊 Role Analysis

Career Level: Senior - This role requires a high level of experience and expertise in marketing and e-commerce.

Reporting Structure: The Head of Growth reports directly to the founders and is responsible for leading the marketing team.

Work Arrangement: Remote OK - Löwenanteil offers flexibility with remote work or the option to work from their co-working space in Oldenburg.

Growth Opportunities:

• As Löwenanteil continues to grow, there will be opportunities for the Head of Growth to expand their team and take on more responsibilities
• The company's focus on innovation and continuous improvement creates opportunities for professional development
• Strong performance in this role could lead to future career advancement within the company

ASSUMPTION: The Head of Growth role offers significant growth potential, both for the company and the individual in this position.

🌍 Location & Work Environment

Office Type: Co-working space - Löwenanteil offers a co-working space in Oldenburg for those who prefer an office environment.

Office Location(s): Oldenburg, Germany

Geographic Context:

• Oldenburg is a mid-sized city in Lower Saxony, Germany, with a population of around 160,000
• The city offers a mix of urban and rural environments, with easy access to nature and outdoor activities
• Oldenburg is well-connected by public transportation and has a international airport nearby

Work Schedule: Full-time (40 hours per week) with flexible working hours - Löwenanteil offers a flexible work environment, with the option to work remotely or from their co-working space.

ASSUMPTION: The remote-friendly work environment at Löwenanteil caters to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or video call interview with the founders
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in marketing and e-commerce
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Löwenanteil's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills

ATS Keywords: Marketing, Growth, SEO, Automation, E-Mail Marketing, Paid Media, Digital Platforms, Lead Management, Leadership, Agentur Management, ABM, Budget Management, Reporting, Analytics, Data-driven, Communication, Teamwork

ASSUMPTION: Löwenanteil's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Email marketing tools (e.g., Mailchimp, Sendinblue)
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)

ASSUMPTION: The specific tools and technologies used by Löwenanteil may vary, but the list above provides a general overview of the types of tools required for this role.

👔 Cultural Fit Considerations

Company Values:

• Quality: Löwenanteil is committed to providing high-quality, organic, and sustainable products
• Innovation: The company continually seeks to improve and innovate its products and processes
• Sustainability: Löwenanteil prioritizes responsible and sustainable business practices

Work Style:

• Collaborative: Löwenanteil values a team-oriented work environment with open communication and collaboration
• Data-driven: The company makes decisions based on data and analytics
• Agile: Löwenanteil is a fast-growing start-up that requires adaptability and a willingness to pivot when necessary

Self-Assessment Questions:

• Do you share Löwenanteil's commitment to quality, innovation, and sustainability?
• Are you comfortable working in a collaborative, data-driven, and agile environment?
• Do you thrive in a fast-paced, start-up setting with a focus on growth and continuous improvement?

ASSUMPTION: Löwenanteil's company culture is characterized by a strong commitment to quality, innovation, and sustainability, with a focus on collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• Managing a remote team and maintaining a strong company culture
• Balancing the need for growth with the company's commitment to sustainability and quality
• Adapting to a fast-changing market and competitive landscape
• Managing a tight budget and maximizing ROI for marketing initiatives

ASSUMPTION: The Head of Growth role at Löwenanteil presents unique challenges related to remote team management, balancing growth with sustainability, and navigating a fast-paced and competitive market.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Head of Growth position at Löwenanteil requires a strong focus on data-driven decision-making and continuous optimization
• The role's emphasis on sustainability and quality sets it apart from other growth-focused positions in the industry
• Career progression in this role may involve expanding the team, taking on more responsibilities, or moving into a C-level position as the company grows

ASSUMPTION: The Head of Growth role at Löwenanteil offers a unique blend of growth-focused marketing, data-driven decision-making, and a commitment to sustainability and quality, with significant career growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search visibility and drive traffic to the Löwenanteil website
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates, while maintaining compliance with data protection regulations
• Collaborating with the content team to create and optimize high-quality, SEO-friendly content for the Löwenanteil website and blog

ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives the Head of Growth might undertake at Löwenanteil, with a focus on driving growth, improving performance, and maintaining a strong commitment to quality and sustainability.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role fits into that plan?
• How does Löwenanteil support the professional development and growth of its employees?
• What are the key priorities for the Head of Growth in the first 90 days in the role?
• How does Löwenanteil measure the success of its marketing and growth initiatives?
• What is the company's approach to work-life balance, and how does that manifest in the Head of Growth role?

ASSUMPTION: The key questions to ask during the interview for the Head of Growth role at Löwenanteil focus on the company's long-term vision, employee growth opportunities, initial priorities, performance metrics, work-life balance, and the role's fit within the company's overall growth strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Löwenanteil job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research Löwenanteil's mission, values, and products to demonstrate your understanding and enthusiasm for the company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.