Head of Growth Marketing

📌 Core Information

🔹 Job Title: Head of Growth Marketing

🔹 Company: Runa

🔹 Location: New York, New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving full-funnel growth marketing strategy
• Optimizing demand generation, ABM, events, and lifecycle marketing
• Aligning marketing efforts with sales and product teams
• Owning demand gen KPIs and driving continuous improvement

ASSUMPTION: This role requires a strategic and hands-on leader who can thrive in a fast-paced, test-and-iterate environment.

📋 Key Responsibilities

✅ Develop and execute a full-funnel growth marketing strategy

✅ Own demand gen KPIs and drive continuous improvement through data-led experimentation

✅ Build and scale Account-Based Marketing (ABM) programs in partnership with sales and RevOps

✅ Oversee field and event marketing strategy, ensuring collaboration with sales and partners

✅ Own marketing operations and tech stack, ensuring clean data, accurate attribution, and efficient automation

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and analytics to drive measurable impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of B2B marketing experience, including 5+ years managing growth or revenue marketing teams in fast-growing tech companies; fintech or payments experience is a plus.

Required Skills:

• Proven ability to drive demand generation, marketing operations, and pipeline creation with measurable results
• Deep expertise across digital channels, including performance marketing, SEO, email, events, and lifecycle campaigns
• Hands-on experience with tools like HubSpot, Salesforce, and attribution platforms such as HockeyStack
• Strong analytical and KPI ownership skills
• Collaborative and growth mindset, skilled at aligning marketing, sales, and product

Preferred Skills:

• Experience in the fintech or payments industry
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving growth are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $220,000 - $265,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• 25 days holiday + government holidays
• L&D allowance to invest in mastering your craft, including accredited studies. Plus 5 L&D days per year
• 401K
• Participation in the Employee Options pool giving you ownership in Runa
• Cigna Healthcare and Guardian Dental Cover, plus Vision Care, Life Insurance and a range of other health and wellness benefits sponsored by Sequoia One
• Runa Reset Days - Runa closes on the first Friday of each quarter for a well-deserved, Reset Day
• Summer Hours - In the month of August, we log off at 3pm on Fridays.
• Enhanced parental leave for all new parents, up to 16 weeks full pay

Working Hours: Full-time, flexible hours with a focus on results and work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on global payouts and digital money movement

Company Size: 51-200 employees, providing a dynamic and collaborative work environment

Founded: 2016, with a mission to empower businesses to send digital money instantly and cost-free to anyone, anywhere

Company Description:

• Pioneering a first-of-its-kind payment rail for seamless, global money movement at scale
• Enabling businesses to send rewards, remittances, and disbursements to 5 billion+ consumers in 190+ countries
• Empowering leading companies such as Sodexo, TopCashback, Perkbox, Coinbase, and Globetopper to facilitate instant, flexible global payouts

Company Specialties:

• Ecommerce
• B2B
• Payment Services
• Financial Services
• Incentives
• Rewards
• Salary Sacrifice
• Compensate Services
• Reimbursements
• Payouts
• FinTech
• Digital Gift Cards
• Gift Cards
• Retention
• Disbursements
• and Digital Currency

Company Website: https://www.runa.io

ASSUMPTION: Runa is committed to providing a hiring and working experience in which all people feel they are equally respected and valued regardless of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO or another executive

Reporting Structure: This role may have direct reports, including marketing managers and specialists

Work Arrangement: Remote OK, with flexible hours and a focus on results and work-life balance

Growth Opportunities:

• Potential to grow into a C-level role as the company expands
• Opportunities to lead and mentor marketing team members
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy and drive growth for a fast-growing fintech company.

🌍 Location & Work Environment

Office Type: Remote-first company with offices in London, New York, and Cambridge

Office Location(s): 315 W 36th St, New York, NY 10018, US

Geographic Context:

• New York City offers a vibrant and diverse business environment
• Remote work allows for flexibility and work-life balance
• Opportunity to work with a global team and collaborate with international clients

Work Schedule: Full-time, flexible hours with a focus on results and work-life balance

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Behavioral and technical interviews with the hiring manager and other team members
• Final interview with the CEO or another executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Expertise in digital marketing channels and tools
• Ability to collaborate and align marketing efforts with sales and product teams
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to full-funnel growth marketing and ABM strategies
• Demonstrate your ability to drive measurable impact and optimize marketing KPIs
• Showcase your understanding of the fintech industry and Runa's unique value proposition

ATS Keywords: Growth Marketing, Demand Generation, ABM, Events, Lifecycle Marketing, Marketing Operations, Pipeline Creation, Digital Channels, Performance Marketing, SEO, Email, HubSpot, Salesforce, Attribution Platforms, Fintech, Payouts, Rewards, Disbursements

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Attribution platforms (e.g., HockeyStack)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The candidate should have experience with marketing automation tools, CRM systems, and attribution platforms to drive measurable impact.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Fast-paced and dynamic environment
• Test-and-iterate approach to marketing strategies
• Strong focus on data-driven decision-making
• Collaborative and cross-functional teamwork

Self-Assessment Questions:

• How do you approach aligning marketing efforts with sales and product teams to drive growth?
• Can you describe a time when you optimized a marketing channel or campaign to improve ROI?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: Runa values candidates who are strategic thinkers, data-driven, and collaborative, with a strong growth mindset.

⚠️ Potential Challenges

• Managing a full-funnel marketing strategy in a fast-paced, growing company
• Aligning marketing efforts with sales and product teams to drive revenue growth
• Optimizing marketing KPIs and continuously improving performance
• Building and scaling ABM programs to target high-value accounts
• Managing a remote team and fostering a collaborative work environment

ASSUMPTION: These challenges require a strategic and hands-on leader who can thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Head of Growth Marketing vs. VP of Marketing: The Head of Growth Marketing role focuses more on driving measurable impact across the full funnel, while the VP of Marketing role may have a broader scope, including brand management and market research.
• Industry-specific context: Fintech and payments industry experience is preferred but not required. Candidates with experience in related industries or transferable skills are encouraged to apply.
• Career path comparison: This role offers a unique opportunity to grow into a C-level role as the company expands, with potential for career progression into a Chief Marketing Officer or similar position.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.

📝 Sample Projects

• Developing and executing a full-funnel growth marketing strategy for a new product launch
• Optimizing ABM programs to target high-value accounts and drive revenue growth
• Conducting market research to identify new payout use cases and expand Runa's target market

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Head of Growth Marketing role.

❓ Key Questions to Ask During Interview

• How does Runa support the growth and development of its marketing team members?
• Can you describe the company's approach to ABM and how it aligns with the broader marketing strategy?
• How does Runa measure and optimize marketing KPIs to drive continuous improvement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Runa foster a collaborative and inclusive work environment, particularly for remote team members?

ASSUMPTION: These questions help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interviews by brushing up on your digital marketing expertise and Runa's unique value proposition
• Follow up with the hiring manager or talent acquisition team after submitting your application to express your interest in the role
• If you are selected for an interview, be prepared to discuss your approach to full-funnel growth marketing and ABM strategies, as well as your ability to drive measurable impact and optimize marketing KPIs

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.