Head of Growth Marketing

📌 Core Information

🔹 Job Title: Head of Growth Marketing

🔹 Company: Nooks

🔹 Location: San Francisco, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading strategy and execution for growth marketing programs across various channels
• Collaborating with sales and marketing teams to launch campaigns and improve conversion rates
• Building and scaling programs that create pipeline, focusing on both inbound and outbound motions
• Partnering closely with marketing colleagues, sales, and sales development to drive results
• Testing new ideas, tactics, and channels to uncover new growth levers

ASSUMPTION: This role requires a strong mix of performance, creative, demand generation, and lifecycle marketing skills. The ideal candidate will have experience working with GTM audiences and be comfortable rolling up their sleeves while also leading strategy.

📋 Key Responsibilities

✅ Support pipeline targets for both inbound and outbound motions

✅ Lead strategy and execution for paid media, organic, social, and growth programs

✅ Build ABM programs that focus on enterprise growth and strategic accounts

✅ Launch campaigns that align to product launches, content, events, and customer stories, partnering with product marketing and events teams

✅ Collaborate with SDRs to build strong handoffs and maximize follow-up

✅ Work closely with MOPs and RevOps to improve funnel conversion and lead scoring

✅ Analyze performance across channels and improve what’s working

✅ Support the skill development of the team

ASSUMPTION: This role requires a hands-on approach to campaign planning, channel strategy, vendor management, and ensuring every dollar spent drives results. The ideal candidate will also help build the foundation for long-term growth by setting up or improving systems, skills, and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-10 years of B2B growth marketing experience, most recently in SaaS and with startup experience

Required Skills:

• Proven ability to build programs that generate qualified pipeline
• Strong mix of performance, creative, demand generation, and lifecycle marketing skills
• Experience working with GTM audiences (sales, marketing, CS)
• Hands-on experience with tools like HubSpot, LinkedIn Ads, Google Ads, and other GTM tools
• Clear communicator who thrives in fast-moving environments

Preferred Skills:

• Experience partnering with SDRs and sales leaders
• Comfortable rolling up sleeves while also leading strategy

ASSUMPTION: Candidates with experience in account-based marketing (ABM), sales enablement, or sales development would be highly valued for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Head of Growth Marketing role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Equity compensation
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth Marketing role in San Francisco. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Mid-size company)

Founded: 2020 (Based on LinkedIn data)

Company Description:

• Nooks is the AI Sales Assistant Platform (ASAP) that automates busywork so reps can focus on the human side of selling and generate more sales pipeline.
• The company has helped thousands of sales reps hit quota, saved customers hundreds of thousands of hours, and powered hundreds of millions of dollars in pipeline.
• Nooks is loved by sales teams at companies like 1Password, Fivetran, Greenhouse, and hundreds more.

Company Specialties:

• AI Sales Assistant Platform
• Sales Pipeline Generation
• Sales Enablement
• Sales Automation

Company Website: nooks.ai

ASSUMPTION: Nooks is a fast-growing startup focused on helping sales teams automate their busywork and generate more pipeline. The company values innovation, collaboration, and results-driven marketing strategies.

📊 Role Analysis

Career Level: Senior-level role with the potential to grow into a leadership position as the company expands

Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO) and may have team members reporting to them, depending on the company's growth and structure

Work Arrangement: Remote OK, with the option to work from the San Francisco office or remotely from anywhere in the United States

Growth Opportunities:

• As the company grows, there may be opportunities to expand the team and take on additional responsibilities
• Potential to move into a leadership role or take on additional responsibilities within the marketing department
• Opportunities to learn and grow within the fast-paced startup environment

ASSUMPTION: This role offers significant growth potential as Nooks continues to expand its customer base and market share. The ideal candidate will be eager to take on new challenges and help shape the company's growth strategy.

🌍 Location & Work Environment

Office Type: Hybrid (San Francisco office with remote work options)

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild, wet winters and dry summers

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to collaborate effectively with team members both in-person and remotely.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study or project presentation
• Final interview with the CMO

Key Assessment Areas:

• Marketing strategy and channel expertise
• Campaign planning and execution skills
• Data analysis and reporting capabilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Nooks' mission and values
• Prepare a case study or project presentation that showcases your marketing skills and strategic thinking
• Research Nooks' competitors and market position to demonstrate your industry knowledge

ATS Keywords: Growth Marketing, B2B Marketing, Demand Generation, Lifecycle Marketing, Performance Marketing, Creative Campaigns, Account-Based Marketing, Sales Collaboration, Funnel Conversion, Lead Scoring, Data Analysis, Team Development, GTM Strategy, Social Media, Paid Media, Marketing Operations

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit. The ideal candidate will be able to demonstrate a strong track record of generating qualified pipeline and driving results in a fast-paced startup environment.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• Google Ads
• Marketo or other marketing automation platforms
• Salesforce or other CRM systems
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Results-driven
• Customer-focused
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing circumstances?
• How do you approach collaborating with cross-functional teams, such as sales and product marketing?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Nooks, with a passion for innovation, collaboration, and driving results. They will be comfortable working in a fast-paced startup environment and be able to adapt to change as needed.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across multiple channels
• Balancing the need for short-term results with long-term strategic planning
• Adapting to a fast-changing market and competitive landscape
• Integrating marketing efforts with sales and other departments to maximize efficiency and results

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and use them as opportunities to drive growth and innovation for Nooks.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong mix of performance, creative, demand generation, and lifecycle marketing skills
• This role is focused on driving pipeline generation and supporting sales efforts, rather than brand awareness or customer retention
• As a senior-level role, this position offers significant growth potential and the opportunity to shape Nooks' marketing strategy

ASSUMPTION: Candidates with experience in similar roles at other startups or fast-growing companies will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing and executing a multi-channel campaign to support a product launch
• Building and optimizing an ABM program to target enterprise accounts
• Analyzing campaign performance data to identify trends and opportunities for optimization

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does Nooks approach integrating marketing efforts with sales and other departments?
• Can you describe the company's approach to data analysis and reporting for marketing campaigns?
• How does Nooks support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does Nooks measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: These interview questions are intended to help the candidate better understand the role, the company, and the marketing team's priorities and challenges. The actual questions may vary depending on the candidate's background and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare a case study or project presentation that showcases your marketing skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.