T

Head of Growth Marketing

Titan
Full-time
On-site
Remote
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Growth Marketing

πŸ”Ή Company: Titan

πŸ”Ή Location: Mumbai / Bengaluru

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive growth strategy across various acquisition channels
  • Optimizing campaigns and monitoring growth analytics to refine strategies based on data insights
  • Collaborating cross-functionally with design, SEO, and brand teams to unify marketing channels under one coherent growth strategy
  • Driving expected growth targets and owning growth goals across relevant KPIs
  • Planning and optimizing the growth budget to ensure maximum efficiency and scalability

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in driving growth in a SaaS environment.

πŸ“‹ Key Responsibilities

βœ… Developing, executing, and optimizing a comprehensive growth strategy across acquisition channels

βœ… Executing end-to-end campaigns across creative, product, and data teams

βœ… Working with quantitative and qualitative data teams to understand user personas and use cases to develop strategies, rollout decisions, optimizations, and measurement

βœ… Building and running growth experiments to test new channels, messaging, and landing pages

βœ… Planning and executing experiments across paid acquisition (Google Ads, Meta, LinkedIn, YouTube, TikTok, etc.) and organic channels (SEO, content, referrals, virality, partnerships)

βœ… Integrating SEO best practices and SEM campaigns into cohesive growth initiatives

βœ… Identifying, negotiating, and managing relationships with influencers, affiliates, and strategic partners to expand Neo’s reach

βœ… Developing co-marketing initiatives (joint webinars, referral deals, etc.) that deliver tangible lead-gen results

βœ… Monitoring growth analytics and KPIs (CAC, LTV, conversion rates, retention cohorts, etc.) and continuously refining strategies based on data

βœ… Leveraging analytics tools to track campaign performance, derive insights, and iterate rapidly

βœ… Developing and owning growth goals across relevant KPIs and driving expected growth targets

βœ… Planning and optimizing the growth budget, ensuring maximum efficiency and scalability

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to achieve growth objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in growth marketing, performance marketing, or demand generation at a high-growth start-up or scale-up

Required Skills:

  • Proven success in a SaaS environment, driving self-serve, high-volume lead generation while maintaining low CAC
  • Familiarity with content-led growth motions, including how to integrate SEO/SEM effectively
  • Strong quantitative skills, with the ability to track and report on key marketing metrics, ensuring spend efficacy and payback period targets
  • Experience working cross-functionally with content, product marketing, and creative teams

Preferred Skills:

  • Proven track record building and scaling influencer/affiliate programs; existing networks in Western markets is preferred

ASSUMPTION: Candidates with experience in a similar role at a high-growth startup or scale-up are likely to be the best fit for this position.

πŸ’° Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated based on role, experience level, and location)

Benefits:

  • Health Insurance
  • Catered Meals
  • Snacks
  • Flexible Hours
  • Comfortable Workspaces

Working Hours: Full-time (40 hours/week) with flexible hours and the option to choose your own work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in India. The actual salary may vary based on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2021 (Founded by Bhavin Turakhia, who has built multiple businesses with a combined enterprise value exceeding $2 billion)

Company Description:

  • Titan is empowering entrepreneurs, innovators, and small businesses with software that helps them grow
  • Products include Titan (enterprise email for web presence providers), Neo (all-in-one business growth suite for small businesses), and Flock (instant messaging and collaboration platform for teams)
  • Backed by Automattic (the company behind WordPress and WooCommerce), valued at $300M in 2021

Company Specialties:

  • AI-powered software solutions
  • Email services for web presence providers
  • Business growth suite for small businesses
  • Instant messaging and collaboration platforms

Company Website: https://www.titanapp.ai

ASSUMPTION: Titan is a fast-growing business with a strong focus on innovation and empowering small businesses and entrepreneurs with its software solutions.

πŸ“Š Role Analysis

Career Level: Senior-level role, reporting directly to the CEO or a senior executive

Reporting Structure: This role is expected to lead and guide cross-functional teams, including design, SEO, and brand individual contributors (ICs)

Work Arrangement: On-site, with the potential to serve a global market

Growth Opportunities:

  • Potential to grow the team and take on more responsibilities as the company expands
  • Opportunity to work on exciting and new projects, shaping a product that empowers millions globally
  • Chance to learn from and collaborate with a passionate and experienced team

ASSUMPTION: This role offers significant growth potential as Titan continues to expand its user base and product offerings.

🌍 Location & Work Environment

Office Type: Comfortable and welcoming workspaces with bean bag chairs and ping pong tables

Office Location(s): Mumbai and Bengaluru, India

Geographic Context:

  • Mumbai and Bengaluru are major tech hubs in India, with a thriving startup ecosystem
  • Both cities offer a diverse range of cultural experiences and a vibrant atmosphere
  • Titan's offices are designed to be comfortable and conducive for personal and professional growth

Work Schedule: Flexible hours, with the option to choose your own work schedule

ASSUMPTION: Titan's work environment is designed to be comfortable and conducive for personal and professional growth, with a focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical interview with the marketing team
  • Final interview with the CEO or a senior executive

Key Assessment Areas:

  • Growth strategy development and execution
  • Data analysis and interpretation
  • Cross-functional collaboration and team leadership
  • Budget planning and optimization

Application Tips:

  • Highlight your experience in driving growth in a SaaS environment and your ability to work effectively with cross-functional teams
  • Demonstrate your understanding of content-led growth motions and your ability to integrate SEO/SEM effectively
  • Showcase your strong quantitative skills and your ability to track and report on key marketing metrics

ATS Keywords: Growth Marketing, Performance Marketing, Demand Generation, SaaS, SEO, Content Strategy, Analytics, Data Analysis, Campaign Management, Partnerships, Affiliate Marketing, Budget Optimization, Lead Generation, Cross-Functional Collaboration, Experimentation, Customer Acquisition

ASSUMPTION: Titan's interview process is designed to assess the candidate's strategic mindset, data-driven decision-making skills, and ability to work effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Meta Ads (Facebook, Instagram)
  • LinkedIn Ads
  • YouTube Ads
  • TikTok Ads
  • SEO tools (e.g., SEMrush, Ahrefs)
  • CRM software (e.g., HubSpot, Salesforce)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Empowerment
  • Collaboration
  • Growth

Work Style:

  • Data-driven and strategic
  • Collaborative and cross-functional
  • Flexible and adaptable
  • Results-oriented and focused on growth

Self-Assessment Questions:

  • Do you have a proven track record of driving growth in a SaaS environment?
  • Are you comfortable working with data and using it to inform your decision-making?
  • Do you thrive in a collaborative, cross-functional environment?
  • Are you results-oriented and focused on driving growth and achieving targets?

ASSUMPTION: Titan values innovation, empowerment, collaboration, and growth, and seeks candidates who align with these values and are comfortable working in a data-driven, collaborative, and results-oriented environment.

⚠️ Potential Challenges

  • Managing a growth budget to ensure maximum efficiency and scalability
  • Working with cross-functional teams to unify marketing channels under one coherent growth strategy
  • Keeping up with the latest trends and best practices in growth marketing
  • Balancing the need for growth with the need to maintain low CAC

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic mindset, strong data analysis skills, and the ability to work effectively with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Growth Marketing Manager or Director of Growth Marketing in a SaaS company
  • However, this role is unique in its focus on driving growth for a direct-to-customer product (Neo) within a larger software company (Titan)
  • This role offers the opportunity to work on exciting and new projects, shaping a product that empowers millions globally

ASSUMPTION: While this role shares similarities with other growth marketing roles in SaaS companies, it is unique in its focus on driving growth for a direct-to-customer product within a larger software company.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth strategy for Neo, including paid acquisition, organic growth, and partnerships
  • Optimizing campaigns and monitoring growth analytics to refine strategies based on data insights
  • Building and running growth experiments to test new channels, messaging, and landing pages

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the organization?
  • How does Titan support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Titan measure the success of its growth marketing efforts, and what KPIs are most important?
  • What is the work environment like at Titan, and how does the company support work-life balance?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company, and to assess the fit between the candidate's skills, experience, and career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in growth marketing, data analysis, and cross-functional collaboration
  • Prepare examples of your past growth marketing campaigns and their results
  • Follow up with Titan's HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.