📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: ResortPass
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (New York, United States)
🚀 Job Overview
Key aspects of this role include:
- Leading performance marketing efforts with a seven-figure budget
- Managing a small internal team and agency partners
- Unlocking new growth opportunities through channel testing
- Collaborating with cross-functional teams to optimize full-funnel experiences
ASSUMPTION: This role requires a strategic mindset, hands-on approach, and the ability to thrive in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
✅ Directly responsible for the success of performance marketing at ResortPass
✅ Act as key lieutenant for VP of Marketing on all things growth related
✅ Oversee and own the strategy, management, and execution of ResortPass’ seven-digit paid media budget across various digital channels
✅ Manage internal team and agency resources supporting the performance marketing program
✅ Build an effective Affiliate program from the ground up
✅ Own the SEO program to scale organic traffic and ensure paid and organic search strategies work hand in hand
✅ Scope and execute new channel tests to unlock new growth opportunities
✅ Own the performance creative strategy, including process, resourcing, briefing, and measurement
✅ Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
✅ Collaborate with CRM team and product to develop highly converting full-funnel experiences
✅ Run weekly and monthly growth and performance conversations and recaps
✅ Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of performance channels
✅ Be the key point person with Analytics and Product to develop tooling, automation, measurement methodologies, and optimize landing experiences to improve paid efficiency
ASSUMPTION: This role requires a strong understanding of various performance marketing channels, data analysis, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of performance marketing experience at scale, local marketplace experience is a plus
Required Skills:
- Proven track record in performance marketing with a strong understanding of search, SEO, paid social, and display advertising
- Exceptional analytical skills with fluency in Looker and Amplitude
- Previous experience running the creative process for performance marketing
- Comfortable in a highly entrepreneurial, fast-paced environment
- Passion for an early-stage startup environment and being in "builder mode"
Preferred Skills:
- Experience in a local marketplace
- Fluency in additional marketing channels (e.g., TV, audio, Reddit)
- Experience managing teams and agency resources
ASSUMPTION: Candidates should have a strong foundation in performance marketing and be comfortable working in a dynamic, early-stage startup environment.
💰 Compensation & Benefits
Salary Range: $165,000 - $200,000 per year, commensurate with experience
Benefits:
- Health, Dental & Vision insurance
- Stock Option Plan
- 401k Plan
- Unlimited Paid Time Off (PTO)
- Commuter benefits
- Paid parental leave
- Annual ResortPass credit
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Growth Marketing role with 7+ years of experience in a similar market.
📌 Applicant Insights
🔍 Company Context
Industry: ResortPass operates in the Internet Marketplace Platforms industry, focusing on connecting users with luxury hotel amenities for day access.
Company Size: ResortPass has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: ResortPass was founded in 2016 and has since partnered with over 2,000 leading hotels and resorts, connecting over 5 million locals and visitors to resort amenities.
Company Description:
- ResortPass empowers people to experience luxury hotel amenities in their own neighborhoods, making relaxation and escape more accessible.
- The company partners with leading hotels and resorts, offering day access to amenities such as pools, private beaches, deluxe spas, and top fitness facilities.
- ResortPass has raised a $26M Series B and is currently hiring for various positions.
Company Specialties:
- Day access to luxury hotel amenities
- Partnerships with leading hotels and resorts
- Empowering relaxation and escape in everyday life
Company Website: https://www.resortpass.com
ASSUMPTION: ResortPass is a growing company in the hospitality and technology sectors, focusing on innovative solutions to connect users with luxury experiences.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP of Marketing and overseeing a small internal team and agency partners.
Reporting Structure: The Head of Growth Marketing will report to the VP of Marketing and manage a small internal team and agency resources.
Work Arrangement: This role is on-site, based in New York, United States, with a requirement to be present in the office.
Growth Opportunities:
- As ResortPass continues to grow, there will be opportunities for the Head of Growth Marketing to expand their team and mandate.
- The successful candidate will have the chance to shape the performance marketing strategy and make a significant impact on the company's growth.
ASSUMPTION: This role offers substantial growth potential as ResortPass continues to expand its services and partnerships.
🌍 Location & Work Environment
Office Type: ResortPass has a physical office in New York, United States, where this role will be based.
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the hospitality and technology industries, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural, recreational, and dining experiences.
- New York's vibrant and dynamic environment can foster creativity and innovation.
Work Schedule: Full-time, on-site, with a requirement to be present in the office.
ASSUMPTION: Working on-site in New York City provides opportunities for face-to-face collaboration and engagement with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the VP of Marketing
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Performance marketing expertise and strategy
- Data analysis and interpretation skills
- Cultural fit and alignment with ResortPass' mission and values
- Leadership and team management abilities
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of ResortPass' business model and how your skills and experience align with the role's requirements.
- Prepare for behavioral and situational interview questions focused on your problem-solving skills, leadership style, and adaptability in a fast-paced environment.
ATS Keywords: Performance Marketing, SEO, Paid Social, Display Advertising, Data Analysis, Channel Testing, Affiliate Marketing, Team Management, Budget Management, Growth Strategy, CRM Collaboration, Landing Page Optimization, Entrepreneurial Mindset, Communication Skills
ASSUMPTION: Tailoring your application to highlight relevant skills and experiences will increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Looker (data visualization and business intelligence platform)
- Amplitude (product analytics and user behavior tracking)
- Google Ads (pay-per-click advertising platform)
- Facebook Ads (social media advertising platform)
- Display advertising platforms (e.g., Google Display Network, LinkedIn Ads)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and continuous improvement
- Collaboration: Working together to achieve shared goals
- Customer-centric: Prioritizing the needs and experiences of our customers
Work Style:
- Entrepreneurial: Thriving in a fast-paced, dynamic environment
- Data-driven: Making informed decisions based on data and analytics
- Collaborative: Working effectively with cross-functional teams
Self-Assessment Questions:
- How do you stay innovative and adapt to changing market trends in performance marketing?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you prioritize and balance multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates should be comfortable working in a dynamic, data-driven environment and be able to thrive in a collaborative, customer-centric culture.
⚠️ Potential Challenges
- Managing a seven-figure budget requires strong financial acumen and strategic planning.
- Working in a fast-paced, entrepreneurial environment may necessitate long hours and quick decision-making.
- Collaborating with agency partners and internal teams may present communication and coordination challenges.
- Balancing performance marketing efforts with organic growth strategies may require careful resource allocation and prioritization.
ASSUMPTION: Success in this role requires strong leadership, strategic thinking, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other Head of Growth Marketing roles, this position offers a unique opportunity to shape the performance marketing strategy for a growing startup in the hospitality and technology sectors.
- Industry-specific context: ResortPass' focus on day access to luxury hotel amenities presents unique challenges and opportunities in targeting and acquisition strategies.
- Career path comparison: This role offers significant growth potential as ResortPass continues to expand its services and partnerships.
ASSUMPTION: This role provides a unique opportunity to make a significant impact on a growing company in the hospitality and technology sectors.
📝 Sample Projects
- Developing and executing a comprehensive channel testing strategy to unlock new growth opportunities
- Collaborating with the CRM team to optimize full-funnel experiences and improve conversion rates
- Building and managing an effective Affiliate program from the ground up
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Head of Growth Marketing role at ResortPass.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does ResortPass support the professional growth and development of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of performance marketing efforts at ResortPass?
- How does ResortPass foster a culture of innovation and collaboration?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant performance marketing experience and achievements.
- Prepare for behavioral and situational interview questions focused on your problem-solving skills, leadership style, and adaptability in a fast-paced environment.
- Research ResortPass' business model and be ready to discuss how your skills and experience align with the role's requirements.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
