📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: StarkWare Industries
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth through web strategy, content performance, and data-driven experimentation
- Managing StarkWare’s main web properties for fast, accessible, and conversion-oriented experiences
- Collaborating with multiple teams to enhance ecosystem engagement with founders, developers, projects, and users
- Leading and scaling growth marketing efforts by managing vendors, freelancers, and team members
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive growth initiatives across various teams and platforms.
📋 Key Responsibilities
✅ Own Web Operations & Performance: Manage StarkWare’s main web properties, ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
✅ Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building, and content placement.
✅ Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
✅ Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation.
✅ Data & Attribution: Set up and maintain growth marketing analytics stack, monitor KPIs, and report performance across funnel stages.
✅ Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
✅ Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: +8 years of experience in growth marketing, performance marketing, or web strategy in high-growth tech or crypto companies. +3 years of managerial experience in a highly technical, developer-focused environment.
Required Skills:
- Deep experience with organic growth levers: SEO, content optimization, site performance, and web experimentation.
- Strong proficiency in web technologies and tools (e.g., WordPress, Vercel, headless CMS, Google Tag Manager, basic HTML/CSS understanding).
- Strong analytics capabilities and a data-driven mindset with hands-on experience using Google Analytics, Looker, or similar tools to inform decisions.
- Native English or strong proficiency
Preferred Skills:
- Advantage: Passion for, or experience in, the crypto and blockchain space.
ASSUMPTION: Candidates with a strong background in growth marketing and a passion for the crypto and blockchain space will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Head of Growth Marketing role with 10+ years of experience in the tech/crypto industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous vacation and sick leave policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: StarkWare operates in the blockchain and software development industries, focusing on scaling solutions that provide blockchain users with a secure, fast, and seamless experience.
Company Size: StarkWare has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: StarkWare was founded in 2018, making it a relatively young company with a strong focus on innovation and cutting-edge technology.
Company Description:
- StarkWare solves the inherent problems of blockchains – scalability and privacy – by developing a proof stack using STARK technology to generate and verify proofs of computational integrity.
- The company’s cryptographic proofs are zero-knowledge, succinct, transparent, and post-quantum secure.
- StarkWare is the core developer behind Starknet, a permissionless, ZK-rollup Layer 2 network enabling hyper-performant and secure applications on Ethereum.
Company Specialties:
- Zero-Knowledge Proofs
- Blockchain
- Research
- Software
- SaaS
- Crypto
Company Website: http://www.starkware.co
ASSUMPTION: Applicants should be comfortable working in a fast-paced, innovative environment focused on cutting-edge technology and problem-solving.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in growth marketing.
Reporting Structure: The Head of Growth Marketing will report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work remotely.
Growth Opportunities:
- As StarkWare continues to grow, there will be opportunities for the Head of Growth Marketing to expand their team and take on more responsibilities.
- This role offers the chance to work closely with various teams, allowing the incumbent to gain a broad understanding of the company’s operations and products.
- The crypto and blockchain industries are rapidly evolving, presenting opportunities for professional growth and learning.
ASSUMPTION: Applicants should be proactive and eager to take on new challenges and responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: StarkWare has a physical office in Netanya, Israel, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 32 Ha-Melakha Street, Netanya, Hasharon 4220209, Israel
Geographic Context:
- Netanya is a coastal city in Israel, located approximately 30 kilometers north of Tel Aviv.
- The city offers a mix of urban and beachside living, with a population of around 200,000 people.
- Israel has a Mediterranean climate, with mild, wet winters and hot, dry summers.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Applicants should be comfortable working in a remote or hybrid environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- Case study or project presentation
- Final interview with the CEO
Key Assessment Areas:
- Growth marketing expertise and strategy
- Technical skills in SEO, content optimization, and web experimentation
- Leadership and management skills
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements.
- Prepare a portfolio or case study showcasing your growth marketing strategies and their impact on previous roles.
- Research StarkWare’s products, mission, and values to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Growth Marketing, Performance Marketing, Web Strategy, SEO, Content Optimization, Site Performance, Web Experimentation, Analytics, Data-Driven Mindset, Google Analytics, Looker, HTML, CSS, Technical SEO, Marketing Automation, Cross-Functional Collaboration
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their expertise in growth marketing.
🛠️ Tools & Technologies
- WordPress
- Vercel
- Headless CMS
- Google Tag Manager
- Google Analytics
- Looker
- HTML/CSS
ASSUMPTION: Applicants should have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer Focus
- Excellence
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment focused on cutting-edge technology?
- Are you comfortable working collaboratively with various teams to drive growth initiatives?
- Do you have a strong data-driven mindset and a passion for experimentation and optimization?
ASSUMPTION: Applicants should assess their fit with StarkWare’s company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly evolving industry with frequent changes and new challenges
- Managing multiple teams and stakeholders with varying priorities and expectations
- Balancing the need for data-driven decision-making with the need for quick action and experimentation
- Keeping up with the latest trends and best practices in growth marketing and the crypto/blockchain industry
ASSUMPTION: Applicants should be comfortable working in a dynamic environment and be able to adapt to changing circumstances and priorities.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position has a stronger focus on web strategy, SEO, and technical aspects of growth marketing.
- In the crypto and blockchain industry, growth marketing roles often require a deep understanding of the underlying technology and its applications.
- This role offers the opportunity to work closely with various teams and gain a broad understanding of the company’s operations and products.
ASSUMPTION: Applicants should research similar roles in the tech and crypto industries to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve StarkWare’s search engine rankings and organic traffic
- Optimizing StarkWare’s web properties for faster load times, improved accessibility, and better conversion rates
- Conducting A/B tests and experiments to optimize user journeys and improve funnel performance
- Analyzing user data and behavior to identify trends, insights, and opportunities for growth
ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Head of Growth Marketing in the first 90 days?
- How does StarkWare support the professional development and growth of its employees?
- What is the company’s approach to experimentation and risk-taking in growth marketing?
- How does the Head of Growth Marketing collaborate with other teams, such as product marketing and developer relations?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.starkware.co/careers
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare a portfolio or case study showcasing your growth marketing strategies and their impact on previous roles
- Research StarkWare’s products, mission, and values to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
