Head of Growth & Marketing

📌 Core Information

🔹 Job Title: Head of Growth & Marketing

🔹 Company: RLN.com

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-time, Hybrid (3 days per week in office)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site (Rotterdam office) 3 days per week

🚀 Job Overview

Key aspects of this role include:

• Leading the full growth stack to drive sustainable customer acquisition
• Outsmarting competition through creative, resourceful strategies
• Managing a small, specialized team
• Fostering a culture of experimentation and results-driven performance

ASSUMPTION: This role requires a strategic, creative, and resourceful mindset to outperform competitors without relying on brand campaigns or overpaying for ads.

📋 Key Responsibilities

✅ Design and implement growth initiatives across SEO, SEA, influencer/affiliate marketing, CRM/email, partnerships, and CRO

✅ Build scalable acquisition channels beyond paid ads

✅ Lead and manage a small, specialized team

✅ Create and deliver clear, actionable reports to the leadership team

✅ Foster a culture of experimentation, speed, and results

✅ Take full ownership of growth KPIs, strategy, and roadmap

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to achieve growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years in growth/performance marketing, ideally in e-commerce or digital goods

Required Skills:

• Strong grasp of acquisition, retention, conversion, and channel mix strategy
• Experience working in or around low-margin, high-volume business models
• Creative and entrepreneurial mindset
• Strong communication and leadership instincts
• Fluent in English; Dutch, French, or German is a big plus

Preferred Skills:

• Experience with specific marketing tools and platforms
• Familiarity with A/B testing and data analysis

ASSUMPTION: Candidates should have a proven track record in growth marketing and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €4,000 - €6,000 per month (based on experience)

Benefits:

• 25 days of vacation leave
• Travel allowance or mobility budget
• Good pension scheme, 50% paid by the company
• Company laptop or "Bring Your Own Device" arrangement

Working Hours: Full-time (40 hours per week), with flexibility for remote work 2 days per week

ASSUMPTION: The salary range is based on industry standards for similar roles in the Netherlands. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Digital goods and e-commerce

Company Size: Small (2-10 employees) - Expect a close-knit team and the opportunity to make a significant impact

Founded: 2003 - Alphacomm Digital Commerce (Reloadnow.com's parent company)

Company Description:

• Reloadnow.com is a leading company in the sales of digital goods like prepaid and gift cards to consumers
• Operates in multiple countries under various local brands
• Headquarters in Rotterdam, with staff in other countries for customer support, analysis, or development

Company Specialties:

• Digital goods
• Top-up
• Telecommunication
• Gift card
• Sales
• B2C

Company Website: www.reloadnow.com

ASSUMPTION: Reloadnow.com is part of Alphacomm Digital Commerce, which has been a reliable partner in telecommunication and internet services since 2000.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to lead a team and make a significant impact on the company's growth

Reporting Structure: The Head of Growth & Marketing will report directly to the leadership team and manage a small, specialized team

Work Arrangement: Hybrid - On-site 3 days per week, remote 2 days per week

Growth Opportunities:

• Progression to a more senior role within the marketing department
• Expanding the team and taking on more responsibilities
• Gaining experience in leading a team and driving growth strategies

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, open workspace with a barista coffee bar

Office Location(s): Rotterdam, The Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, architecture, and port
• The company's office is located in the heart of Rotterdam, close to public transportation and amenities
• The Netherlands offers a high quality of life, with excellent healthcare, education, and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for remote work 2 days per week

ASSUMPTION: The work environment is collaborative, open, and inspiring, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person interview at the Rotterdam office to meet the team and discuss growth strategies
• Final interview with the leadership team

Key Assessment Areas:

• Growth marketing strategies and experience
• Leadership and team management skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant growth marketing experience and achievements
• Prepare examples of successful growth campaigns or strategies you've implemented in previous roles
• Research the company and industry to demonstrate your understanding of the market and competition
• Be prepared to discuss your approach to outsmarting competitors and driving sustainable customer acquisition

ATS Keywords: Growth marketing, SEO, SEA, influencer marketing, affiliate marketing, CRM, email marketing, partnerships, CRO, team leadership, communication, creative thinking, analytical skills, customer acquisition, retention strategies, conversion rate optimization

ASSUMPTION: The application process is designed to assess candidates' growth marketing expertise, leadership skills, and cultural fit. Successful candidates will be able to demonstrate a strong track record in driving growth and a strategic, creative mindset.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• We are A-Team
• We live customer experience
• We are result driven
• We are ambitious
• We speak our mind

Work Style:

• Collaborative and open
• Focused on experimentation, speed, and results
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working in a small team and taking full ownership of growth KPIs?
• Do you have a proven track record of driving growth through creative, resourceful strategies?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Competitive market with established players relying on paid traffic
• Low-margin, high-volume business model requiring creative, cost-effective growth strategies
• Managing a small team with limited resources
• Balancing remote work and on-site collaboration

ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating a strong understanding of the market, a creative approach to growth, and effective team management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on sustainable customer acquisition and outsmarting competitors rather than relying on brand campaigns or overpaying for ads
• Industry-specific context: The digital goods and e-commerce industry is competitive and requires innovative, cost-effective growth strategies
• Career path comparison: This role offers the opportunity to lead a team and drive growth, with potential progression to more senior roles within the marketing department

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy that reduces CAC while increasing customer LTV
• Implementing and optimizing SEO and SEA campaigns to improve organic and paid search performance
• Building and scaling non-paid acquisition channels, such as influencer marketing, affiliate marketing, and partnerships

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and growth opportunities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the current growth strategy and how my role would contribute to its evolution?
• How does the team collaborate and support each other in achieving growth targets?
• What are the biggest challenges facing the company in terms of growth, and how can this role address them?
• What opportunities exist for professional growth and development within the company?
• How does the company support work-life balance, especially for employees working remotely?

ASSUMPTION: These questions are designed to help candidates assess the role, team dynamics, and company culture, as well as demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant growth marketing experience and achievements
• Prepare examples of successful growth campaigns or strategies you've implemented in previous roles
• Research the company and industry to demonstrate your understanding of the market and competition
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.