Head of Growth Marketing

📌 Core Information

🔹 Job Title: Head of Growth Marketing

🔹 Company: Credo

🔹 Location: Remote

🔹 Job Type: Full Time

🔹 Category: Health Tech, Digital Health, Healthcare SaaS

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day per week in Denver, CO)

🚀 Job Overview

Key aspects of this role include:

• Owning the marketing funnel from lead generation to SQL, focusing on accelerating pipeline creation and conversion.
• Leading performance and demand generation efforts through various marketing channels.
• Collaborating cross-functionally to refine go-to-market strategies.
• Building and leading a high-performance growth team.
• Operating in a fast-paced, evolving environment with a strategic mindset and hands-on approach.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2B marketing, experience in health tech or healthcare SaaS, and a deep understanding of risk-bearing organizations.

📋 Key Responsibilities

✅ Pipeline Growth & Optimization: Own the marketing funnel from lead generation to SQL, with a focus on accelerating pipeline creation and conversion among risk-bearing organizations.

✅ Segmentation & Targeting: Develop audience-specific strategies to engage MSOs, ACOs, health plans, and provider groups operating in Medicare Advantage and Medicaid.

✅ Performance & Demand Generation: Lead paid and organic campaigns, SEO, ABM, and email marketing to drive high-intent engagement across complex buying teams.

✅ Experimentation & A/B Testing: Build a rigorous framework for testing messaging, channels, landing pages, and nurture flows to improve conversion and ROI.

✅ Sales Enablement: Create assets and strategies to support long-cycle, multi-stakeholder B2B sales — including case studies, ROI calculators, and executive-ready collateral.

✅ Go-to-Market Strategy: Partner with Revenue and Product to refine positioning, pricing, and launch strategies for new markets or solutions within risk-based care.

✅ Analytics & Attribution: Own marketing analytics and attribution across the funnel — measuring CAC, engagement by persona, channel effectiveness, and revenue impact.

✅ Cross-Functional Collaboration: Work closely with Product, Sales, and Clinical Ops to align on messaging, market needs, and user insights.

✅ Team Building: Support the VP of Marketing to recruit and lead a high-performance growth team, instilling a test-and-learn culture of accountability and creativity.

ASSUMPTION: This role requires a strategic mindset, hands-on approach, and the ability to lead cross-functionally while operating in a fast-paced, evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 6+ years of B2B marketing experience, including 3+ years within health tech, digital health, or healthcare SaaS.

Required Skills:

• Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid.
• Understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks.
• Proven track record of owning and scaling pipeline through multi-channel, data-driven campaigns
• Strong grasp of B2B buyer personas in healthcare (clinical, operational, financial, executive)
• Skilled in A/B testing, CRO, and marketing operations tools (e.g., HubSpot, Salesforce, LinkedIn Ads, Segment)
• Excellent verbal and written communication skills with a bias toward clear, value-driven messaging.
• Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary.

Preferred Skills:

• Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization.

ASSUMPTION: Candidates with a strong background in B2B marketing, experience in health tech or healthcare SaaS, and a deep understanding of risk-bearing organizations will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $160,000 per year

Benefits:

• Bonus
• Equity

Working Hours: Full-time position with regular travel required to visit current and potential customers. The ability to work productively during Mountain Time business hours is essential.

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the healthcare technology sector and takes into account the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Credo operates in the healthcare technology sector, focusing on medical record retrieval and analysis to empower providers to excel in value-based care.

Company Size: Credo is a small, growing company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: Credo was founded in 2021, making it a relatively new player in the healthcare technology landscape.

Company Description:

• Credo's medical record retrieval and analysis platform gathers and summarizes crucial information for value-based care organizations.
• The platform enables providers to deliver exceptional care, risk adjust accurately, and drive superior reimbursement outcomes.
• Credo believes in joining the digital revolution in healthcare and aims to partner with organizations to improve care and outcomes.

Company Specialties:

• Medical Records
• Healthcare Technology
• Record Retrieval
• Patient Access
• Health Fiduciary
• Digital Health
• Risk Adjustment
• HEDIS
• HCC Coding
• Medicare Advantage Providers

Company Website: www.credohealth.com

ASSUMPTION: Credo's focus on medical record retrieval and analysis makes it a unique player in the healthcare technology sector, offering applicants the opportunity to work on innovative solutions that improve care and outcomes.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Marketing and working cross-functionally with various teams within the organization.

Reporting Structure: The Head of Growth Marketing will lead a high-performance growth team, supporting the VP of Marketing in recruiting and managing team members.

Work Arrangement: This is a hybrid role, requiring 1 day per week in the Denver, CO office, with the rest of the work being done remotely.

Growth Opportunities:

• As Credo continues to grow, there will be opportunities for the Head of Growth Marketing to expand their team and take on more responsibilities within the organization.
• This role offers the chance to make a significant impact on the company's growth and success, with the potential for career advancement as the company scales.

ASSUMPTION: The Head of Growth Marketing will play a critical role in Credo's growth and success, with ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Credo's main office is located in Denver, CO, with a hybrid work arrangement for this role.

Office Location(s): Denver, CO

Geographic Context:

• Denver, CO is a vibrant city with a growing tech industry and a strong healthcare sector.
• The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food scene.
• Credo's office is centrally located, making it easily accessible for employees and visitors.

Work Schedule: Full-time, with regular travel required to visit current and potential customers. The ability to work productively during Mountain Time business hours is essential.

ASSUMPTION: The hybrid work arrangement and central office location in Denver, CO, offer applicants a flexible and convenient work environment, with ample opportunities for professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the VP of Marketing and other team members.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
• Final interview with the CEO to discuss long-term goals and fit within the organization.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Leadership and team management abilities
• Adaptability and resilience in a fast-paced, evolving environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to marketing strategy, campaign execution, and data-driven decision-making.
• Demonstrate your understanding of the healthcare industry, risk-bearing organizations, and the unique challenges and opportunities they present.

ATS Keywords: Risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, risk-bearing organizations, Medicare Advantage, Medicaid, B2B marketing, growth marketing, data-driven campaigns, SEO, email marketing, A/B testing, CRO, marketing operations, sales enablement, go-to-market strategy, analytics, attribution, cross-functional collaboration, team building, health tech, digital health, healthcare SaaS

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, demonstrating their understanding of the healthcare industry and the unique challenges and opportunities presented by this role.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• LinkedIn Ads
• Segment
• Other marketing automation and analytics tools as needed

ASSUMPTION: The Head of Growth Marketing will be expected to have proficiency in marketing automation and analytics tools, with the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Strategic and data-driven
• Hands-on and adaptable
• Collaborative and cross-functional
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a strong background in B2B marketing, with experience in health tech or healthcare SaaS?
• Are you comfortable operating in a fast-paced, evolving environment and leading cross-functionally?
• Do you share Credo's commitment to improving care and outcomes through innovative technology solutions?

ASSUMPTION: Applicants should assess their fit with Credo's company values and work style, ensuring they align with the organization's mission and culture.

⚠️ Potential Challenges

• Working in a fast-paced, evolving environment may require adaptability and resilience.
• Collaborating cross-functionally may present unique challenges and require strong communication and leadership skills.
• Regular travel may be required to visit current and potential customers, which could impact work-life balance.
• The hybrid work arrangement may present challenges in maintaining productivity and engagement when working remotely.

ASSUMPTION: Applicants should be aware of the potential challenges presented by this role and assess their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on medical record retrieval and analysis within the healthcare technology sector.
• While there may be similar roles in marketing or growth within healthcare, this role's focus on risk adjustment, HCC coding, and quality measures sets it apart.
• Applicants should consider their interest in and experience with the unique aspects of this role when comparing it to other opportunities in the industry.

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and assess their fit with the specific challenges and opportunities it presents.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive engagement and conversion among risk-bearing organizations.
• Conducting market research and analysis to inform segmentation and targeting strategies for specific buyer personas.
• Creating and implementing a rigorous framework for A/B testing and optimization to improve conversion and ROI.

ASSUMPTION: Applicants should be prepared to discuss their experience with and approach to the specific challenges and opportunities presented by these sample projects.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing funnel and the key challenges facing the growth team?
• How does Credo's go-to-market strategy differ from competitors in the healthcare technology sector, and what opportunities exist for innovation and differentiation?
• What is the team structure and dynamic within the marketing department, and how does the Head of Growth Marketing role fit within that structure?
• How does Credo support the professional development and growth of its employees, and what opportunities exist for career advancement within the organization?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support employee well-being and productivity?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and that showcase their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Credo's mission, values, and unique approach to medical record retrieval and analysis.
• Be ready to discuss your approach to marketing strategy, campaign execution, and data-driven decision-making.
• Follow up with the hiring manager within 48 hours of your interview to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.