📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: Side
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time Exempt
🔹 Category: Real Estate
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading strategy and execution of Account-Based Marketing (ABM) campaigns
- Building and managing community-led marketing programs
- Driving brand awareness, qualified pipeline, and revenue growth
- Collaborating with Sales, Customer Success, and Product teams
- Analyzing and optimizing marketing program performance using data and insights
ASSUMPTION: This role requires a strategic, data-driven, and hands-on marketing leader with a strong background in ABM, community marketing, and sales enablement. The ideal candidate will be comfortable working in a fast-paced, startup environment and have experience driving growth in competitive, high-value markets.
📋 Key Responsibilities
✅ Lead strategy and execution of ABM campaigns aligned with Sales and Customer Success to target high-value accounts
✅ Build and manage community-led marketing programs, including ambassador, referral, and revenue share initiatives
✅ Design and launch campaigns that generate qualified leads and drive revenue and pipeline growth
✅ Grow and engage a community of brand advocates, partners, and influencers to fuel network-based growth
✅ Develop strategies to expand community reach and impact through events, content, social channels, and thought leadership
✅ Collaborate with Product Marketing and Content teams to deliver personalized, high-impact campaigns
✅ Analyze and optimize performance of ABM, community, and lead generation programs using data and insights
✅ Ensure go-to-market (GTM) alignment by partnering with Sales on messaging, campaign planning, and execution
✅ Use community and customer insights to inform marketing, product, and customer experience strategies
✅ Drive cross-functional collaboration across Sales, Customer Success, and Product to ensure cohesive execution
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the successful candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of B2SMB marketing experience, with 3+ years leading ABM, community, or network marketing efforts
Required Skills:
- Proven ability to align marketing with go-to-market strategy to drive pipeline and revenue
- Track record of building and scaling referral, ambassador, or rev-share programs
- Strong experience growing and activating customer or partner communities
- Excellent cross-functional collaboration skills, especially with Sales and Customer Success
- Strong project management and execution skills across multiple concurrent initiatives
- Analytical mindset with the ability to turn data into actionable insights
- Exceptional written and verbal communication skills
- Proven experience managing and developing high-performing marketing teams
Preferred Skills:
- Experience in the real estate industry or working with real estate professionals
- Familiarity with marketing automation tools and CRM platforms
- Background in event planning and management
ASSUMPTION: While the job description does not explicitly list preferred skills, the company may value candidates with relevant industry experience and familiarity with marketing technology tools.
💰 Compensation & Benefits
Salary Range: $160,000 - $230,000 a year (market-based approach, may vary depending on location)
Benefits:
- Equity package
- Health, dental, and vision insurance
- 401(k) plan
- Flexible time off
- Professional development opportunities
Working Hours: Full-time, 40 hours per week (remote OK, but may require some overlap with Pacific Time Zone)
ASSUMPTION: The salary range provided is based on the company's market-based approach to pay. Benefits information is inferred from typical startup benefits packages and may be subject to change or confirmation by the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: 201-500 employees (mid-size, offering growth opportunities and a well-established infrastructure)
Founded: 2017 (young, fast-growing company with a clear mission and vision)
Company Description:
- Side empowers and enables top-producing real estate professionals to own a real estate company without the legal, regulatory, and operational complexity that comes with running a brokerage.
- The only "brokerage as a service" operating platform in the country and the only community of boutique real estate company owners in the country.
- A fast-growing enterprise recognized as one of the most innovative companies in real estate.
Company Specialties:
- Real Estate
- Real Estate Technology
- Brokerage Operations
Company Website: https://www.siderealestate.com/
ASSUMPTION: Side is a well-established real estate technology company with a clear focus on empowering real estate professionals. Their unique business model and innovative approach to the industry make them an attractive employer for marketing professionals looking to make an impact in the PropTech space.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the company's growth and success
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them, depending on the company's organizational structure
Work Arrangement: Remote OK, with some overlap with Pacific Time Zone required
Growth Opportunities:
- As Side continues to grow, there may be opportunities for the Head of Growth Marketing to expand their team and take on more responsibilities within the marketing department.
- With a strong performance, the candidate may have the opportunity to advance to a VP or C-level role within the company.
ASSUMPTION: Side's rapid growth and innovative approach to the real estate industry present numerous opportunities for career advancement and professional development for the right candidate.
🌍 Location & Work Environment
Office Type: Side's headquarters is located in San Francisco, California, with a remote-friendly work environment
Office Location(s): 580 4th St, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem, offering ample networking opportunities and professional growth.
- The city is known for its diverse culture, high cost of living, and competitive job market.
- Side's remote-friendly work environment allows for greater flexibility and work-life balance.
Work Schedule: Full-time, 40 hours per week, with some overlap with Pacific Time Zone required
ASSUMPTION: While Side offers a remote-friendly work environment, candidates should be prepared for some overlap with Pacific Time Zone and potential on-site meetings or events in San Francisco.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Case study or project presentation (if applicable)
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Marketing strategy and execution
- ABM and community marketing expertise
- Cross-functional collaboration and communication skills
- Data analysis and problem-solving abilities
- Leadership and team management experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, ABM campaigns, and community marketing initiatives.
- Be prepared to discuss your approach to data-driven marketing and your ability to analyze and optimize campaign performance.
- Demonstrate your understanding of the real estate industry and Side's unique business model.
- Showcase your leadership skills and experience managing high-performing marketing teams.
ATS Keywords: Account-Based Marketing, ABM, Growth Marketing, Community Marketing, Sales Enablement, Lead Generation, Campaign Management, Data Analysis, Cross-Functional Collaboration, Project Management, Communication, Team Leadership, Referral Programs, Brand Advocacy, Thought Leadership, Event Management
ASSUMPTION: Side uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application pass through the ATS and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: While the job description does not list specific tools or technologies, the required skills and responsibilities suggest that the candidate should have experience with marketing automation tools, CRM platforms, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Side is committed to empowering real estate professionals and providing them with the tools and support they need to succeed.
- Innovation: Side is dedicated to driving innovation in the real estate industry through its unique business model and cutting-edge technology.
- Collaboration: Side values collaboration and fosters a culture of teamwork and cross-functional cooperation.
Work Style:
- Fast-paced and dynamic: Side is a fast-growing startup with a fast-paced work environment that requires adaptability and resilience.
- Data-driven: Side is committed to using data and analytics to inform decision-making and drive growth.
- Collaborative: Side values teamwork and cross-functional collaboration to achieve its goals.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy the challenge of driving growth in a competitive market?
- Are you comfortable working with data and using it to inform your marketing strategies and tactics?
- Do you have experience managing high-performing teams and fostering a collaborative work environment?
ASSUMPTION: Side's company culture is characterized by its commitment to empowerment, innovation, and collaboration. Candidates should assess their fit with these values and work styles before applying for the role.
⚠️ Potential Challenges
- Competitive real estate market: Side operates in a competitive, high-value market, and the Head of Growth Marketing will need to develop and execute strategies to differentiate Side from its competitors.
- Fast-paced work environment: Side is a fast-growing startup with a fast-paced work environment that may require long hours and quick decision-making.
- Remote work: While Side offers a remote-friendly work environment, candidates should be prepared for some overlap with Pacific Time Zone and potential on-site meetings or events in San Francisco.
- Cross-functional collaboration: The Head of Growth Marketing will need to work closely with Sales, Customer Success, and Product teams to ensure cohesive execution and drive growth.
ASSUMPTION: The Head of Growth Marketing role at Side presents numerous opportunities and challenges, requiring a strategic, data-driven, and collaborative marketing leader to succeed.
📈 Similar Roles Comparison
- Unlike traditional real estate marketing roles, the Head of Growth Marketing at Side focuses on driving growth through ABM and community marketing strategies, rather than consumer-facing branding campaigns.
- Compared to other real estate technology companies, Side's unique business model and focus on empowering real estate professionals set it apart in the PropTech space.
- Career progression in this role may include advancing to a VP or C-level role within the company, as Side continues to grow and expand its marketing department.
ASSUMPTION: The Head of Growth Marketing role at Side is unique in its focus on ABM and community marketing strategies and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to drive revenue growth in a specific geographic market
- Building and managing a referral program to incentivize real estate professionals to refer their colleagues and clients to Side
- Creating and executing a thought leadership campaign to establish Side as a thought leader in the real estate industry and drive brand awareness
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Head of Growth Marketing may be responsible for at Side. The specific projects and priorities may vary based on the company's needs and the successful candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Side's ABM and community marketing efforts, and where you see opportunities for growth and improvement?
- How does Side differentiate itself from other real estate technology companies, and how does this role contribute to that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these priorities?
- How does Side support the professional development and career growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, ABM campaigns, and community marketing initiatives.
- Prepare for your interviews by researching Side's unique business model and approach to the real estate industry.
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.
- If selected for an interview, be prepared to discuss your approach to data-driven marketing and your ability to analyze and optimize campaign performance.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
