Head of Growth Solutions

📌 Core Information

🔹 Job Title: Head of Growth Solutions

🔹 Company: Etaily

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full-Time, Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing Etaily’s TikTok Shop and video commerce ecosystem
• Managing livestreaming, affiliate, and influencer operations
• Collaborating across commercial, operations, and marketing teams
• Driving revenue and innovation through strategic leadership

ASSUMPTION: This role requires a strong background in digital marketing, e-commerce, or content strategy, with a focus on livestreaming and affiliate performance models. Excellent leadership and data-driven decision-making skills are essential for success in this role.

📋 Key Responsibilities

✅ Build and optimize operations for TikTok Shop including livestreaming, affiliate workflows, content funnels, and sales tracking

✅ Work closely with Etaily’s enablement and logistics teams to ensure seamless order-to-delivery and customer satisfaction

✅ Identify TikTok-native or TikTok-ready brands in beauty, fashion, lifestyle, and consumer goods

✅ Lead end-to-end onboarding: commercial negotiations, product listing, shop setup, and launch

✅ Liaise with TikTok’s team to stay ahead of trends, algorithm shifts, and incentive programs

✅ Represent Etaily in co-marketing and case study opportunities to position the company as a strategic TikTok Shop partner

✅ Track M-Commerce trends and analyze competitor activities, especially TikTok Shop enablers

✅ Provide insights to refine go-to-market strategies and identify growth opportunities

✅ Define success metrics and monetization models for content-led growth

✅ Collaborate with Commercial, Tech, and Marketing teams to embed content into broader business plans

✅ Oversee Etaily’s content engine for livestreams, short-form videos, and branded campaigns

✅ Lead content creation with internal teams and influencers, optimizing for engagement, reach, and GMV

✅ Build a scalable livestreaming model: SOPs, talent pipelines, and playbooks

✅ Manage Shopee Live, LazLive, and TikTok Shop streams, monitoring metrics like GMV per stream, viewer retention, and conversion rates

✅ Lead affiliate efforts across TikTok Shop, Shopee, Lazada, and partner networks

✅ Recruit and manage affiliates and creators, providing performance-based incentives

✅ Analyze affiliate data and increase share of voice in key categories

✅ Build and nurture partnerships with creators and hosts to co-develop campaigns

✅ Negotiate retainer and performance-based deals based on creator benchmarks

✅ Define and track key performance metrics across all growth initiatives

✅ Provide data-driven recommendations to optimize ROI, reduce funnel drop-offs, and improve campaign effectiveness

ASSUMPTION: This role requires a strong understanding of livestreaming, short-form content, and affiliate performance models. Prior experience with TikTok Shop, Shopee, Lazada, or similar marketplaces is a strong plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing, e-commerce, content strategy, or growth operations

Required Skills:

• Deep understanding of livestreaming, short-form content, and affiliate performance models

• Prior experience with TikTok Shop, Shopee, Lazada, or similar marketplaces

• Excellent leadership, project management, and stakeholder engagement skills

• Data-driven mindset with working knowledge of attribution tools and campaign analytics

• Strong communication skills in English and Filipino

• Comfortable working in a Hybrid setup with flexible collaboration across departments

Preferred Skills:

• Background in content agencies, growth solution providers, or multi-channel networks (MCNs)

ASSUMPTION: Candidates should have a proven track record of driving growth and innovation in digital marketing, e-commerce, or content strategy roles. Experience in livestreaming, short-form content, and affiliate performance models is essential for success in this role.

💰 Compensation & Benefits

Salary Range: PHP 1,500,000 - 2,500,000 per year (based on experience and qualifications)

Benefits:

• Health insurance

• Retirement plan

• Performance-based bonuses

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Etaily is a Digital-Native Retail Platform enabling consumer brands in Southeast Asia, focusing on IT Services and IT Consulting

Company Size: Etaily has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Etaily was founded in 2020, making it a relatively new but well-established player in the industry

Company Description:

• Empowering retail digitization through smart services, talent, and technology

• Focused on enabling consumer brands in Southeast Asia through its Digital-Native Retail Platform

• Committed to driving innovation and growth in the e-commerce and retail sectors

Company Specialties:

• Digital Marketing

• E-commerce

• Content Strategy

• Growth Operations

• Livestreaming

• Short-form Content

• Affiliate Performance Models

Company Website: http://www.etaily.com

ASSUMPTION: Etaily is a fast-growing company with a strong focus on innovation and growth in the digital retail space. Its mid-sized company structure offers opportunities for career advancement and impactful work.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CEO or a senior executive

Reporting Structure: The Head of Growth Solutions will oversee a team of growth specialists, content creators, and affiliate managers

Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work

Growth Opportunities:

• Potential to advance to a VP or C-level role within the company

• Opportunities to lead and grow the company's TikTok Shop and video commerce ecosystem

• Chance to work cross-functionally with various teams, gaining exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the TikTok Shop and video commerce space.

🌍 Location & Work Environment

Office Type: Etaily's headquarters is located in a modern, high-rise building in Makati City, offering a professional and collaborative work environment

Office Location(s): 8 Eu Tong Sen Street, #16-82, The Central, 059818, SG and 2106A West Tower PSEC Exchange Road, Ortigas Center, Pasig, Metro Manila 1605, PH

Geographic Context:

• Makati City is a major commercial and financial hub in the Philippines, offering a vibrant and dynamic work environment

• The company's offices are conveniently located near public transportation, shopping, and dining options

• The Philippines is a growing market for e-commerce and digital retail, providing ample opportunities for growth and innovation

Work Schedule: The work schedule is flexible, with core hours from 9:00 AM to 6:00 PM and the option to work remotely on certain days

ASSUMPTION: Etaily's offices provide a modern and collaborative work environment, with convenient access to amenities and public transportation. The company's location in Makati City offers a dynamic and vibrant work environment, with ample opportunities for growth and innovation in the digital retail space.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the HR team

• Technical assessment or case study presentation

• Final round interview with the hiring manager and/or other senior team members

• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills

• Leadership and team management abilities

• Expertise in digital marketing, e-commerce, and content strategy

• Strong communication and presentation skills

• Cultural fit and alignment with Etaily's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare a portfolio or case studies demonstrating your experience in livestreaming, short-form content, and affiliate performance models

• Research Etaily's company culture and values to ensure a strong cultural fit

• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Digital Marketing, E-commerce, Content Strategy, Growth Operations, Livestreaming, Short-form Content, Affiliate Performance Models, Project Management, Stakeholder Engagement, Data Analysis, Communication, Team Leadership, Market Intelligence, Creator Partnerships, Performance Monitoring, Optimization

ASSUMPTION: Etaily's recruitment process is designed to assess candidates' strategic thinking, leadership, and technical skills, as well as their cultural fit with the company. Applicants should tailor their application materials and prepare thoroughly for each stage of the interview process to increase their chances of success.

🛠️ Tools & Technologies

• Google Workspace (G Suite)

• Microsoft Office Suite

• Social media platforms (TikTok, Shopee, Lazada)

• Affiliate tracking and analytics tools

• Project management software (Asana, Trello, or similar)

• Data visualization tools (Tableau, Power BI, or similar)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing, e-commerce, and content strategy roles. Candidates should be comfortable using these tools and be prepared to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation

• Collaboration

• Customer-centricity

• Integrity

• Accountability

Work Style:

• Agile and adaptable

• Data-driven and analytical

• Creative and strategic

• Collaborative and team-oriented

• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?

• Are you comfortable working with cross-functional teams and stakeholders?

• Do you have a strong track record of driving growth and innovation in digital marketing, e-commerce, or content strategy roles?

• Are you comfortable working with data and analytics to inform decision-making?

• Do you have a passion for livestreaming, short-form content, and affiliate performance models?

ASSUMPTION: Etaily values candidates who are innovative, collaborative, customer-centric, and accountable. Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Etaily.

⚠️ Potential Challenges

• The role requires a strong understanding of livestreaming, short-form content, and affiliate performance models, which may present a learning curve for candidates without extensive experience in these areas

• The role involves managing a team of growth specialists, content creators, and affiliate managers, which may present challenges in terms of leadership and team dynamics

• The role requires a hybrid work arrangement, which may present challenges in terms of work-life balance and communication

• The role is based in Makati City, which may present challenges in terms of traffic and commuting

ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, it also presents unique challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Head of Growth at other digital retail or e-commerce companies, but with a specific focus on TikTok Shop and video commerce

• Industry-specific context: The Philippines is a growing market for e-commerce and digital retail, with a strong focus on livestreaming and short-form content

• Career path comparison: This role offers a clear path to advancement within the company, with opportunities to lead and grow the TikTok Shop and video commerce ecosystem

ASSUMPTION: This role is unique in its focus on TikTok Shop and video commerce, but shares similarities with other growth marketing and e-commerce roles in the industry.

📝 Sample Projects

• Developing and executing a successful TikTok Shop launch strategy for a major beauty brand

• Optimizing affiliate performance for a leading fashion retailer across multiple marketplaces

• Managing a high-performing livestreaming team, achieving record-breaking GMV and viewer engagement

ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities that the Head of Growth Solutions may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?

• How does this role fit into the company's broader growth strategy?

• What are the key challenges facing the TikTok Shop and video commerce ecosystem, and how can this role address them?

• How does Etaily support the professional development and growth of its employees?

• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions will help candidates better understand the role, the company's growth strategy, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare a portfolio or case studies demonstrating your experience in livestreaming, short-form content, and affiliate performance models

• Research Etaily's company culture and values to ensure a strong cultural fit

• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.