📌 Core Information
🔹 Job Title: Head of Growth (User Acquisition) (Remote - Worldwide)
🔹 Company: EverAI
🔹 Location: Remote - Worldwide
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Worldwide
🚀 Job Overview
Key aspects of this role include:
- Scaling user acquisition campaigns across multiple channels
- Optimizing CAC, ROAS, and LTV through data-driven decision-making
- Building and leading a high-performing growth marketing team
- Collaborating with cross-functional teams to launch new products and features
- Navigating a fast-paced, high-volume environment with imperfect data
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and optimization. The ideal candidate will have experience in direct-response marketing and be comfortable working in a dynamic, ever-changing environment.
📋 Key Responsibilities
✅ Campaign Ownership and Scaling: Take full ownership of paid media campaigns, build scalable acquisition funnels, and run high-velocity testing loops to optimize CAC and LTV.
✅ Performance Analysis and Strategy: Monitor campaign performance daily, drive decision-making through deep analysis of key metrics, and build internal reporting frameworks to guide strategic shifts.
✅ Creative & Funnel Optimization: Own the creative briefing process, collaborate with content and product teams to launch and iterate on high-converting landing pages, and implement systems to reduce creative fatigue.
✅ Partnership Management & Media Strategy: Build strong relationships with traffic sources, negotiate premium placements and custom deals, explore new acquisition opportunities, and stay ahead of ecosystem changes.
✅ Automation, Scaling Systems & Team Building: Identify opportunities to streamline acquisition processes through automation and internal tools, create SOPs, playbooks, and experiment pipelines, and hire and manage a team of performance marketers.
ASSUMPTION: This role requires a hands-on approach, with the expectation that the candidate will run campaigns directly from day one. Once they deliver meaningful results, they will have the opportunity to build and lead a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in growth marketing, user acquisition, or performance media
Required Skills:
- Proven track record of scaling campaigns with clear business impact
- Deep knowledge of media buying mechanics, tracking setups, postbacks, UTMs, and pixel optimization
- Strong analytical and decision-making skills
- Experience running and scaling campaigns on Meta (Facebook/Instagram Ads), TikTok Ads, and Google Ads
- Proven ability to lead creative strategy and brief, test, and iterate UGC, static, and video ads at scale
- Experience in direct-response marketing (DTC, gaming, high-ticket funnels, or similar industries)
- Hands-on mindset with experience managing campaigns directly
- Comfortable working in fast-paced, high-volume environments with imperfect data and fast iteration cycles
- Experience managing people or agencies
Preferred Skills:
- Familiarity with compliance-sensitive traffic sources or high-risk funnels
ASSUMPTION: Given the fast-paced nature of the role and the need for immediate impact, candidates with a proven track record in high-growth environments will be prioritized.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (based on experience and performance)
Benefits:
- 4 Weeks PTO
- Wellbeing Budget Up to $200
- Company Laptop
- GPT-4, Mistral, and Hugging Face Pro plan
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will depend on the candidate's experience and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: EverAI specializes in creating conversational AI experiences for roleplay, gaming, social interactions, and creative writing. The company is focused on growing its user base and expanding its product offerings.
Company Size: EverAI has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: EverAI was founded in 2023 and has experienced rapid growth, reaching 30 million users since its public release in September 2023.
Company Description:
- EverAI is an ambitious project where almost everything AI remains to be built, offering an exciting opportunity for growth and innovation.
- The company has a 5-star team with extensive entrepreneurial experience, having taken their last startups from 0 to 20M$ and 0 to IPO.
- EverAI has already achieved significant traction, with 30M users since its product launch in September 2023.
- The company offers a fully remote work environment with an international team distributed across the globe.
Company Specialties:
- Conversational AI
- User Acquisition
- Growth Marketing
- AI-driven Entertainment
Company Website: https://www.everai.ai/
ASSUMPTION: EverAI is a rapidly growing startup with a strong focus on innovation and user acquisition. The company's success depends on its ability to scale its user base and expand its product offerings.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CMO/Co-founder. The ideal candidate will have 8+ years of experience in growth marketing and a proven track record of scaling campaigns.
Reporting Structure: The Head of Growth (User Acquisition) will report directly to the CMO/Co-founder and collaborate with cross-functional teams, including content, product, and engineering.
Work Arrangement: This is a remote, worldwide position with flexible hours and a focus on results and performance.
Growth Opportunities:
- Prove performance to earn leadership: Once the candidate delivers meaningful results, they will have the opportunity to build and lead a team of performance marketers.
- Potentially lead go-to-market for new products: As EverAI expands its product offerings, the Head of Growth (User Acquisition) may have the opportunity to lead go-to-market strategies for new products under the company's holding.
ASSUMPTION: This role offers significant growth potential, with the opportunity to build a team and lead go-to-market strategies for new products as EverAI continues to expand its offerings.
🌍 Location & Work Environment
Office Type: Fully remote work environment with no physical office location
Office Location(s): N/A (remote work only)
Geographic Context:
- EverAI is a fully remote company with employees working from various locations worldwide.
- The company's headquarters are not specified, as it operates as a distributed team.
- EverAI's user base is global, with a focus on expanding its reach across different regions.
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and performance
ASSUMPTION: EverAI's fully remote work environment offers employees the flexibility to work from the place that suits them best, with a strong focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CMO/Co-founder
- Background check and offer extension
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and decision-making abilities
- Creative strategy and briefing experience
- Collaboration and communication skills
- Leadership potential and team-building capabilities
Application Tips:
- Highlight your experience in scaling campaigns and driving business impact in your resume and cover letter.
- Prepare for behavioral and situational interview questions that focus on your campaign management, optimization, and leadership skills.
- Demonstrate your understanding of EverAI's products and user acquisition strategies in your application materials.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: User Acquisition, Growth Marketing, Campaign Management, Campaign Optimization, Media Buying, Direct-Response Marketing, Team Building, Leadership, A/B Testing, Performance Marketing, Analytics, Data-Driven Decision Making, Creative Strategy, Landing Page Optimization
ASSUMPTION: EverAI's interview process focuses on assessing the candidate's campaign management, optimization, and leadership skills, as well as their cultural fit with the company's fast-paced, high-growth environment.
🛠️ Tools & Technologies
- Voluum
- Google Analytics 4 (GA4)
- Internal dashboards
- Meta (Facebook/Instagram Ads) platform
- TikTok Ads platform
- Google Ads platform
- Direct-response marketing tools (e.g., landing page builders, A/B testing tools)
ASSUMPTION: The Head of Growth (User Acquisition) will be expected to have experience with various media buying platforms, analytics tools, and direct-response marketing tools to optimize campaign performance and drive business impact.
👔 Cultural Fit Considerations
Company Values:
- Innovation: EverAI encourages continuous learning and experimentation to push the boundaries of AI in entertainment.
- Collaboration: The company fosters a collaborative work environment, with teams working together to achieve common goals.
- User-centric: EverAI prioritizes user experience and satisfaction, ensuring that its products meet the needs and expectations of its users.
Work Style:
- Fast-paced: EverAI operates in a dynamic, high-volume environment with imperfect data and fast iteration cycles.
- Results-driven: The company focuses on delivering meaningful results and optimizing performance.
- Hands-on: EverAI values a doer mindset, with employees expected to execute, plan, and strategize simultaneously.
- Open to feedback: EverAI encourages open communication and welcomes feedback to improve its products and processes.
Self-Assessment Questions:
- Do you have experience scaling campaigns in a fast-paced, high-volume environment with imperfect data?
- Are you comfortable working with a diverse, international team in a fully remote work environment?
- Do you have a proven track record of driving business impact through data-driven decision-making and optimization?
- Are you comfortable leading creative strategy and briefing processes to launch and iterate on high-converting ad creatives?
ASSUMPTION: EverAI values candidates who are comfortable working in a fast-paced, high-volume environment and have a proven track record of driving business impact through data-driven decision-making and optimization.
⚠️ Potential Challenges
- Managing a high volume of campaigns across multiple channels with imperfect data and fast iteration cycles
- Balancing short-term performance optimization with long-term strategic planning
- Navigating a rapidly changing ecosystem with new acquisition opportunities and platform updates
- Building and leading a high-performing team in a fully remote work environment
- Adapting to a fast-paced, high-growth environment with evolving priorities and responsibilities
ASSUMPTION: The Head of Growth (User Acquisition) will face various challenges, including managing high campaign volumes, balancing short-term and long-term goals, and navigating a rapidly changing ecosystem. The ideal candidate will be comfortable working in a dynamic, ever-changing environment and have experience managing high volumes of campaigns.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on direct-response marketing and user acquisition, with a strong emphasis on campaign optimization and data-driven decision-making.
- EverAI's fully remote work environment offers employees the flexibility to work from the place that suits them best, with a strong focus on results and performance.
- This role offers significant growth potential, with the opportunity to build a team and lead go-to-market strategies for new products as EverAI continues to expand its offerings.
ASSUMPTION: The Head of Growth (User Acquisition) role at EverAI is unique, with a strong focus on direct-response marketing, user acquisition, and campaign optimization. The role offers significant growth potential and the opportunity to build a team in a fully remote work environment.
📝 Sample Projects
- Scaling user acquisition campaigns on Meta (Facebook/Instagram Ads), TikTok Ads, and Google Ads platforms
- Optimizing campaign performance through A/B testing, creative iteration, and data-driven decision-making
- Launching and iterating on high-converting landing pages to improve conversion rates and reduce CAC
- Building and managing relationships with traffic sources and negotiating premium placements and custom deals
- Exploring new acquisition opportunities and evaluating their potential for integration into EverAI's user acquisition strategy
ASSUMPTION: The Head of Growth (User Acquisition) will be expected to have experience with various media buying platforms, analytics tools, and direct-response marketing tools to optimize campaign performance and drive business impact.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the user acquisition team in the next 6-12 months, and how can this role help address them?
- How does EverAI plan to expand its user base and enter new markets in the coming years, and what role will user acquisition play in these efforts?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how can I best prepare to tackle them?
- How does EverAI support the professional development and growth of its employees, particularly in the growth marketing and user acquisition teams?
- What are the most important qualities and skills EverAI looks for in a successful Head of Growth (User Acquisition), and how can I demonstrate that I possess them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of EverAI's user acquisition strategies and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in scaling campaigns, driving business impact, and managing high volumes of campaigns
- Prepare for behavioral and situational interview questions that focus on your campaign management, optimization, and leadership skills
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final interview, be prepared to discuss your approach to user acquisition, campaign optimization, and team-building strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
