📌 Core Information
🔹 Job Title: Head of Industry Field and Demand Generation Marketing
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading industry-focused marketing efforts in the US, with a focus on regulated industries
- Managing a team of Field Marketing Managers covering various sectors
- Developing and implementing comprehensive field marketing and demand generation strategies
- Collaborating with sales leadership to drive pipeline growth and enhance market penetration
- Building relationships with industry influencers, analysts, and partners
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of B2B SaaS industry field marketing, particularly in regulated industries.
📋 Key Responsibilities
✅ Develop and implement industry-specific field marketing strategies for regulated industries, focusing particularly on the Public Sector (Government, SLG, Education), as well as Healthcare and Financial Services.
✅ Partner with regulated industries sales leadership to develop and execute field marketing plans that drive pipeline generation and accelerate sales cycles within target industries.
✅ Provide requirements to the integrated marketing and product marketing teams to support the creation and execution of industry-specific campaigns and content.
✅ Plan and execute third-party and hosted industry-specific events and programs.
✅ Develop deep understanding of industry-specific challenges, buying processes, and regulatory requirements to inform marketing strategies and messaging.
✅ Collaborate with product marketing to ensure industry-specific messaging and positioning resonates with target audiences and addresses their unique needs.
✅ Leverage reporting and insights to track program effectiveness, ROI, and impact on pipeline and revenue across industry segments.
✅ Work cross-functionally with digital marketing, content, and communications teams to ensure consistent messaging and integrated campaign execution for your audiences.
✅ Manage and optimize budget allocation across industry marketing initiatives to maximize impact and ROI.
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and performance tracking to ensure the success of industry-focused marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive experience in B2B field marketing, demand generation, or related roles, with at least 5 years focused on regulated industries, particularly Public Sector
Required Skills:
- Proven expertise in B2B SaaS industry field marketing and demand generation
- Deep understanding of the unique challenges, buying processes, and regulatory requirements in Public Sector, Healthcare, and/or Financial Services industries
- Strong track record of collaborating effectively with sales teams to develop and implement integrated go-to-market strategies
- Excellent communication, presentation, and interpersonal skills
- Proven analytical abilities with experience using data to inform marketing strategies, measure performance, and demonstrate ROI
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience managing complex, multi-channel marketing campaigns from conception to execution and measurement
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B field marketing, with a focus on regulated industries, and a proven ability to lead high-performing marketing teams.
💰 Compensation & Benefits
Salary Range: $164,500 - $274,500 USD per year (Washington State Annual Pay Transparency Range)
Benefits:
- Health Coverage
- Wellness Stipends
- Annual Experience Bonus
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is based on the Washington State Annual Pay Transparency Range and may vary depending on location, job-related knowledge, education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Experience Management
Company Size: 5,001-10,000 employees
Founded: 2002
Company Description:
- At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
- We are the creators and stewards of the Experience Management category, serving over 19,000 clients globally.
- Our mission is to build technology that closes experience gaps.
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong focus on Experience Management, offering a wide range of products and services to its clients.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and manages a team of 3 Field Marketing Managers.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role within the company
- Opportunities to expand industry-specific knowledge and expertise
- Possibility to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and expand industry-specific knowledge.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): Seattle, Washington, United States
Geographic Context:
- Seattle is a major tech hub with a thriving job market and a high cost of living
- The Pacific Northwest region is known for its natural beauty, outdoor recreation opportunities, and a strong focus on sustainability
- The local tech industry is diverse, with a mix of established companies and startups
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Industry-specific knowledge and experience
- Leadership and team management skills
- Strategic thinking and planning
- Communication and presentation skills
- Analytical abilities and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your experience in regulated industries and B2B SaaS field marketing
- Prepare examples of successful field marketing campaigns you've led, focusing on their impact on pipeline generation and revenue growth
- Research Qualtrics' products, services, and industry focus to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: B2B SaaS, field marketing, demand generation, regulated industries, Public Sector, Healthcare, Financial Services, pipeline growth, sales collaboration, campaign management, analytical skills, communication skills, interpersonal skills, regulatory knowledge, market trends, budget management, professional development, mentorship
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on industry-specific experience and leadership skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Industry-specific research and analytics tools
ASSUMPTION: Candidates should have experience with relevant marketing automation, CRM, project management, and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Transparency
- One Team
- Innovation
- Grit
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and goal-focused
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you align with Qualtrics' company values, particularly 'Customer Obsessed' and 'Innovation'?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote flexibility?
- How do you approach mentoring and developing team members to help them grow professionally?
ASSUMPTION: Qualtrics values a strong cultural fit, with an emphasis on collaboration, innovation, and customer obsession. Candidates should be comfortable working in a hybrid environment and demonstrate a commitment to professional development and mentorship.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in regulated industries
- Balancing the demands of multiple industry-specific marketing campaigns and initiatives
- Navigating the unique challenges and regulatory requirements of Public Sector, Healthcare, and Financial Services industries
- Adapting to changes in the market and regulatory landscape
- Ensuring consistent messaging and integrated campaign execution across multiple teams and channels
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic planning, and adaptability to succeed.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position focuses more on regulated industries and requires a deeper understanding of their unique challenges and buying processes
- Unlike other marketing roles, this position involves a higher level of strategic planning and collaboration with sales leadership to drive pipeline growth
- Career-wise, this role offers significant growth potential, with opportunities to expand industry-specific knowledge and develop leadership skills
ASSUMPTION: This role is distinct from other field marketing positions due to its focus on regulated industries and the level of strategic planning and collaboration required.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy for the Public Sector, focusing on Government, SLG, and Education
- Collaborating with sales leadership to create targeted campaigns that drive pipeline generation and accelerate sales cycles in Healthcare and Financial Services
- Planning and executing a series of industry-specific events and programs, such as webinars, workshops, and trade show appearances
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a deep understanding of industry-specific challenges and buying processes.
❓ Key Questions to Ask During Interview
- How does the team currently approach industry-specific marketing strategies, and where do you see opportunities for improvement?
- Can you describe the team's dynamic and how you would fit into it, particularly in terms of leadership and collaboration?
- How does Qualtrics support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the regulated industries we serve, and how does Qualtrics plan to address them in the coming years?
- How does Qualtrics measure the success of its field marketing efforts, and how can we improve our approach to drive better results?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Qualtrics' careers page
- Tailor your resume and cover letter to highlight your experience in regulated industries and B2B SaaS field marketing, emphasizing your strategic thinking, leadership skills, and ability to drive pipeline growth
- Prepare examples of successful field marketing campaigns you've led, focusing on their impact on pipeline generation and revenue growth
- Research Qualtrics' products, services, and industry focus to demonstrate your understanding of the company and its mission
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
