Head of International Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of International Marketing (m/w/d)

🔹 Company: Cinnamood GmbH

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote, 1-2 days co-working space in Barcelona)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing international marketing strategies to increase brand awareness and sales globally
• Leading and motivating the international marketing team
• Adapting global marketing strategies to local market needs and cultural specificities
• Planning, managing, and controlling international marketing campaigns (online and offline)
• Analyzing market trends, competitor activities, and customer needs for continuous optimization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of international marketing to drive brand growth across diverse markets.

📋 Key Responsibilities

✅ Developing and implementing the international marketing strategy to enhance brand awareness and sales globally

✅ Leading and motivating the international marketing team, fostering a collaborative and innovative work environment

✅ Adapting global marketing strategies to local market needs and cultural specificities in target regions

✅ Planning, managing, and controlling international marketing campaigns (online and offline), including budget responsibility

✅ Analyzing market trends, competitor activities, and customer needs to continuously optimize marketing initiatives

✅ Coordinating collaboration with international partners, sales, product management, and external agencies

✅ Developing product marketing strategies and supporting product launches in international markets

✅ Monitoring and reporting marketing performance to the management board

✅ Ensuring compliance with corporate branding and compliance guidelines in all markets

✅ Building and maintaining strategic partnerships and networks in the international environment

✅ Utilizing modern digital marketing tools and CRM systems to increase the efficiency of marketing activities

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Completed degree in business administration, marketing, communications, or a comparable field

Experience: At least 5 to 8 years of relevant professional experience in international marketing, ideally in a leadership role

Required Skills:

• In-depth knowledge of international marketing standards, processes, and strategies, especially in the FMCG, lifestyle, or similar industries
• Strong leadership skills with experience in managing and developing international marketing teams
• Entrepreneurial mindset, high level of commitment, and a solution-oriented, hands-on approach to work
• Excellent communication and negotiation skills, as well as strong networking abilities
• Experience in planning, managing, and analyzing international marketing campaigns and budgets
• Willingness to travel extensively and strong intercultural competence to successfully manage markets in different countries
• Fluent in English, written and spoken; additional foreign languages are a plus
• Technological affinity, particularly in the use of digital marketing tools, CRM systems, and analytics software
• Creativity, innovative thinking, and a keen sense for brand management and product positioning on a global level

Preferred Skills:

• Experience in the retail or food and beverage industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a proven track record in international marketing and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Design-oriented office in downtown Barcelona
• Versatile tasks in a young company with flat hierarchies and short decision-making processes
• Working at eye level together with colleagues
• Motivated, dynamic, and young team with exceptional team events
• Employee discounts and participation in corporate benefits
• Flexible working hours

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on the company size, industry standards for marketing roles, and the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries

Company Size: 11-50 employees

Founded: 2022

Company Description:

• Cinnamood GmbH is a rapidly growing lifestyle brand specializing in premium cinnamon rolls with diverse in-house fillings
• The company has expanded to 41 locations across four countries and plans to enter new markets in Asia and America
• Cinnamood is known for its distinctive design, modern approach, and strong social media presence

Company Specialties:

• Zimtschnecken (cinnamon rolls)
• Gastronomie (restaurant services)
• Take-Away (takeout services)
• and Design (modern and appealing store design)

Company Website: cinnamood.de

ASSUMPTION: Cinnamood GmbH is a young, innovative company with a strong focus on growth and expansion, offering applicants the opportunity to work in a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the management board and oversees the international marketing team

Work Arrangement: Hybrid (2 days remote, 1-2 days co-working space in Barcelona)

Growth Opportunities:

• As the company continues to expand, there will be opportunities for the successful candidate to grow within the organization
• This role offers the chance to gain valuable international marketing experience and build a strong professional network
• Candidates can expect to work on diverse and challenging projects, fostering continuous learning and development

ASSUMPTION: This role presents significant growth opportunities, both personally and professionally, as the company continues to expand its global footprint.

🌍 Location & Work Environment

Office Type: Design-oriented office in downtown Barcelona

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
• The city is known for its vibrant culture, rich history, and beautiful architecture
• Barcelona offers a high quality of life, with a mild Mediterranean climate, diverse culinary scene, and numerous cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Barcelona offers an attractive work-life balance, with a vibrant cultural scene and a pleasant climate, making it an appealing location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the management board

Key Assessment Areas:

• International marketing expertise and strategic thinking
• Leadership skills and team management capabilities
• Intercultural competence and adaptability
• Communication and negotiation skills

Application Tips:

• Tailor your motivation letter to highlight your relevant international marketing experience and cultural sensitivity
• Customize your resume to emphasize your leadership skills, marketing campaign management, and budget responsibility
• Prepare examples of successful international marketing campaigns you've led or contributed to
• Follow up with the hiring manager, Sabrina, after submitting your application

ATS Keywords: International Marketing, Leadership, Team Development, Market Analysis, Campaign Management, Budget Management, Digital Marketing, CRM Systems, Brand Management, Product Positioning, Communication Skills, Negotiation Skills, Networking, Creativity, Innovative Thinking, Intercultural Competence

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills to stand out.

🛠️ Tools & Technologies

• Modern digital marketing tools (e.g., Google Analytics, social media platforms)
• CRM systems (e.g., Salesforce, HubSpot)
• Analytics software (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using modern digital marketing tools and CRM systems to increase the efficiency of marketing activities.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Entrepreneurial and solution-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on growth and innovation?
• Are you comfortable working in a multicultural team and adapting marketing strategies to local market needs?
• Do you possess strong leadership skills and the ability to motivate and develop team members?

ASSUMPTION: Candidates should assess their cultural fit with the company's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing a diverse and remote international marketing team
• Adapting global marketing strategies to local market needs and cultural specificities
• Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Working in a competitive international market with limited resources

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on international markets and cultural adaptation
• International marketing experience is crucial for success in this role, as it is not typically required in domestic marketing positions
• Career progression in this role may involve expanding into regional or global marketing leadership positions

ASSUMPTION: Candidates should compare this role to similar international marketing positions to better understand the unique requirements and opportunities it presents.

📝 Sample Projects

• Developing and implementing a global marketing campaign to launch a new product line in international markets
• Conducting market research and analysis to identify trends and opportunities in target regions
• Managing and optimizing international marketing budgets to maximize ROI

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the international marketing responsibilities in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its international marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company foster a culture of innovation and creativity in its marketing efforts?
• What are the most significant challenges facing the international marketing team, and how can this role address them?
• How does the company approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your motivation letter to highlight your relevant international marketing experience and cultural sensitivity
• Customize your resume to emphasize your leadership skills, marketing campaign management, and budget responsibility
• Prepare examples of successful international marketing campaigns you've led or contributed to
• Follow up with the hiring manager, Sabrina, after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.