📌 Core Information
🔹 Job Title: Head of Lifecycle Marketing (all genders)
🔹 Company: Urban Sports Club
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3+ days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to drive activation, engagement, retention, and reactivation
- Leading a high-performing Lifecycle Marketing team
- Collaborating with cross-functional teams, including Brand, Product, Sales, and Customer Experience
- Optimizing marketing automation and CRM systems
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage and influence cross-functional teams. Experience in a high-growth, multi-country organization is preferred.
📋 Key Responsibilities
✅ Define and execute a lifecycle marketing strategy aligned with corporate goals
✅ Identify key journey moments and design data-driven campaigns to drive activation, engagement, and retention
✅ Develop tailored activation programs for Corporate members
✅ Own and optimize always-on and triggered campaigns across channels, with a strong focus on AI and automation
✅ Lead the marketing automation roadmap and ensure a best-in-class martech stack
✅ Collaborate with Brand, Product, Sales, and Customer Experience to align lifecycle efforts
✅ Use predictive analytics to reduce churn and deploy targeted save tactics
✅ Build, mentor, and inspire a high-performing Lifecycle Marketing team
ASSUMPTION: This role involves a mix of strategic planning, data analysis, campaign execution, and team leadership. Strong communication and stakeholder management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in Lifecycle, CRM, Retention, or Customer Marketing, with at least 3 years in a leadership position
Required Skills:
- Proven expertise in marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
- Strong analytical skills and data-driven mindset
- Commercial mindset with a passion for member experience
- Excellent stakeholder management and influencing skills
- Proven ability to manage and mentor high-performing teams
Preferred Skills:
- Experience working in a B2B2C environment or with Corporate client bases
- Fluency in German and English
ASSUMPTION: Candidates with experience in high-growth, multi-country organizations and a strong understanding of B2B2C dynamics will be at an advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI estimate based on experience level and market rates for similar roles in Berlin)
Benefits:
- Free Urban Sports Club L Pro Membership + Friends and Family Discount
- Flexible Work Model (Hybrid)
- Extended Remote Work Options (up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU)
- WorkOUT Life Balance (30 days of paid vacation, flexible working hours, mental health support)
- Personal Development (€1,000 annual budget for professional growth, regular internal training sessions, language classes)
- Engaging Team Culture (regular team and company events, wellness initiatives)
Working Hours: Full-time (40 hours per week), flexible working hours
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Berlin. The benefits package is comprehensive and designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: Medium (201-500 employees)
Founded: 2012
Company Description:
- Urban Sports Club offers corporate fitness to companies of all sizes, including over 50 sports through its network of more than 10,000 partners across Europe
- With a mission to inspire people to lead active, healthy lives, Urban Sports Club provides access to thousands of fitness and wellness experiences across Europe with just one membership
- The company believes that its people are at the heart of everything it does and fosters a culture that values curiosity, collaboration, and continuous learning
Company Specialties:
- Company Sports
- Sports Community
- Sports Leagues
- Firmensport
- Sport-Flatrate
- BGM
- IT and Technology
Company Website: corporate.urbansportsclub.com
ASSUMPTION: Urban Sports Club is a well-established company in the wellness and fitness industry, with a strong focus on corporate fitness and a commitment to employee well-being and growth.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads the Lifecycle Marketing team
Work Arrangement: Hybrid (3+ days remote per week, with the option to work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU)
Growth Opportunities:
- Potential to shape the growth of Urban Sports Club across Europe and make a significant impact on the company's success
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to mentor and develop team members, contributing to their professional growth
ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives, influence cross-functional teams, and contribute to the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (Berlin office with remote work options)
Office Location(s): Voltairestraße 10, Berlin, BE 10179, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a wide range of fitness and wellness facilities, as well as cultural attractions and recreational activities
- Berlin has a well-connected public transportation system, making it easy to commute to and from the office
Work Schedule: Full-time (40 hours per week), flexible working hours
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
- Leadership and team management capabilities
- Cultural fit and alignment with Urban Sports Club's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in lifecycle marketing, campaign optimization, and team leadership
- Research Urban Sports Club's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Lifecycle Marketing, CRM, Retention, Customer Marketing, Marketing Automation, Data Analysis, Stakeholder Management, Team Leadership, B2B2C, Commercial Mindset, Member Experience, AI, Automation
ASSUMPTION: The interview process is designed to assess your strategic thinking, data analysis skills, communication abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Collaboration
- Continuous Learning
Work Style:
- Data-driven and results-oriented
- Proactive and self-motivated
- Strong communicator and team player
Self-Assessment Questions:
- Do you have a proven track record of driving activation, engagement, and retention through lifecycle marketing strategies?
- Are you comfortable managing and influencing cross-functional teams, and can you demonstrate strong stakeholder management skills?
- Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with diverse teams?
ASSUMPTION: Urban Sports Club values curiosity, collaboration, and continuous learning, and seeks candidates who align with these values and can contribute to a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing a high-performing team and driving results in a fast-paced, dynamic environment
- Balancing strategic planning and execution with day-to-day campaign management
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven, results-oriented approach.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to shape the growth of a well-established company in the wellness and fitness industry
- Urban Sports Club's focus on corporate fitness and employee well-being sets it apart from other fitness and wellness providers
- This role offers a clear career path for experienced lifecycle marketing professionals looking to take the next step in their careers
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, campaign execution, and team leadership, making it an attractive opportunity for experienced lifecycle marketing professionals.
📝 Sample Projects
- Developing and executing a targeted campaign to increase activation rates among new Corporate members
- Optimizing triggered campaigns to reduce churn and improve member retention
- Collaborating with the Sales team to create tailored activation programs for new Corporate clients
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the next 1-3 years, and how this role contributes to those plans?
- How does the Lifecycle Marketing team collaborate with other marketing teams and cross-functional departments?
- What are the biggest challenges facing the Lifecycle Marketing team, and how can this role address them?
- How does Urban Sports Club support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and provide valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/urbansportsclub/jobs/8056039002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in lifecycle marketing, campaign optimization, and team leadership
- Research Urban Sports Club's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
