🔹 Job Title: Head of Lifecycle Marketing
🔹 Company: OANDA
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
✅ Responsible for the overall development and execution of CRM strategy, focusing on onboarding, nurturing, retaining, and reactivating clients
✅ Own the end-to-end client communication strategy, ensuring all comms deliver 'on brand' engagement
✅ Responsible for delivery and development of all CRM campaigns through existing channels and looking for opportunities to activate new channels
✅ Work closely with the wider marketing, product, and data teams to coordinate in-life/promotional messaging and customer experience comms
✅ Manage the orchestration of end-to-end communications to enrich clients' ability to trade to their best while maximizing churn reduction to extend active trader days and improve lifetime value of clients
✅ Work closely with the BI and Data team to develop detailed segmentation models on existing customers to better understand customer behavior and build propensity models to drive the communication strategy
✅ Working with 3rd party vendors on continuously optimizing the systems and delivering best-in-class experience
✅ Develop engaging, impactful, and personalized campaigns that drive superior client experience and ultimately drive commercial objectives
✅ Develop a client-focused culture, delivering the right message and services at the right time, while seeking and acting on feedback to make continuous improvements to the client experience
✅ Work closely with the market research and customer experience team to understand client sentiments and requirements, and develop campaigns that drive higher client satisfaction
✅ Managing and developing the CRM team, ensuring that team follows best CRM practices
✅ Management of the CRM budget, ensuring costs are forecast and managed
ASSUMPTION: This role requires strong leadership, project management, and stakeholder management skills to successfully coordinate cross-functional teams and drive CRM strategy.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in developing and delivering complex CRM multi-channel and multi-regional strategies
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in CRM strategy, customer data analysis, and campaign development, with a proven track record of driving revenue growth and improving customer engagement.
Salary Range: £70,000 - £100,000 per annum (based on industry standards for a Head of Lifecycle Marketing role in London)
Benefits:
Working Hours: Full-time, 37.5 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
Industry: OANDA is a global leader in online multi-asset trading services, currency data, corporate payments, and FX services. They operate in a highly competitive and regulated financial services industry.
Company Size: OANDA has 201-500 employees globally, with a medium-sized team in London. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: OANDA was founded in 1996 and has since grown into a major global player in the financial services industry.
Company Description:
Company Specialties:
Company Website: http://www.oanda.com
ASSUMPTION: OANDA's focus on innovation and customer-centric approach creates an exciting and challenging work environment for the right candidate.
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) and overseeing the CRM team.
Reporting Structure: The Head of Lifecycle Marketing will report to the CMO and manage the CRM team.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may involve occasional travel to other OANDA offices globally.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
Office Type: OANDA's London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 60 Martin Place, Level 1, Sydney, NSW 2000, AU
Geographic Context:
Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for remote work as needed. Occasional weekend work may be required to support global campaigns or projects.
ASSUMPTION: The London office provides a collaborative and engaging work environment, with easy access to public transportation and numerous amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM strategy, customer engagement, revenue growth, client communication, campaign development, data analysis, segmentation models, customer satisfaction, stakeholder management, project management, innovation, performance-driven, attention to detail, cross-functional collaboration, customer marketing software, team management
ASSUMPTION: The interview process will focus on assessing the candidate's CRM strategy and campaign development skills, as well as their cultural fit and alignment with OANDA's values.
ASSUMPTION: The candidate should have experience with CRM software and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are innovative, customer-focused, and collaborative will be well-suited to OANDA's work environment and culture.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective communication skills.
ASSUMPTION: Candidates should have experience in CRM strategy and customer marketing, with a strong understanding of data analysis and segmentation techniques.
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of effective team management and communication skills.
ASSUMPTION: These interview questions will help candidates better understand the role's requirements and the company's culture, allowing them to make an informed decision about their application.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.