📌 Core Information
🔹 Job Title: (Senior) CRM Marketing Manager (m/w/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Stuttgart office)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational responsibility for national and international CRM marketing
- Data-driven and innovative approach to support business objectives
- Automation and optimization of CRM campaigns across the customer journey
- Introduction and testing of new communication channels
- Monitoring and analysis of KPIs to identify untapped potential
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive CRM marketing efforts and contribute to the company's growth.
📋 Key Responsibilities
✅ End-to-end responsibility for CRM marketing, including strategy, planning, and execution
✅ Campaign conception, implementation, and automation across the customer journey
✅ Continuous improvement of existing communication channels and introduction of new channels
✅ Data-driven analysis of KPIs to identify optimization opportunities
✅ Development and implementation of personalization and segmentation concepts
ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to identifying and capitalizing on marketing opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business, or a related field
Experience: 3+ years of relevant experience in CRM marketing, preferably in e-commerce
Required Skills:
- Proven track record in CRM marketing, with a strong focus on data-driven decision-making
- Excellent communication and stakeholder management skills
- Strong analytical and problem-solving skills
- Fluency in German and English; additional languages are a plus
- Experience with CRM marketing tools, newsletter creation, and target group segmentation
Preferred Skills:
- Experience in the e-commerce industry
- Familiarity with WhatsApp or SMS marketing
ASSUMPTION: Candidates with a strong background in CRM marketing and a data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Short decision paths and open communication
- Room for implementation of own ideas
- Exciting areas of responsibility in an international environment
- Modern workplace with optimal transport connections
- Team events, internal training, and continuing education opportunities
- Fresh fruit, smoothies, and sponsored lunch
- Corporate benefits with high-quality discounts
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the region, considering the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees
Founded: 2012
Company Description:
- Project A is a leading early-stage tech investor in Europe, with offices in Berlin and London
- They support their portfolio companies with a platform team of over 100 functional experts in key areas such as software development, product development, data, brand, marketing, sales, and recruiting
- Project A has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi
Company Specialties:
- Internet
- Seed funding
- E-commerce
- Business plan
- Entrepreneurship
- Start-up
- Online marketing
- IT
- Product development
- Human resources
- Business development
- Venture capital
- Business intelligence
- Risikokapital
- Performance marketing
- Frontend
- And investment
Company Website: project-a.com
ASSUMPTION: Project A's focus on early-stage tech investments and supporting portfolio companies with a platform team of experts creates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site in Stuttgart, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to take on more responsibilities and grow into a leadership role
- Opportunities to work on diverse projects and campaigns across various industries
- Access to training and development resources through Project A's platform team
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Stuttgart
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
- The city is known for its vibrant culture, rich history, and strong economy
- Stuttgart offers a high quality of life, with numerous parks, museums, and cultural attractions
Work Schedule: Full-time, with flexible hours and the possibility of remote work for specific tasks or projects
ASSUMPTION: The Stuttgart office provides a modern and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Project A's values
Application Tips:
- Highlight your relevant experience and achievements in CRM marketing
- Demonstrate your data-driven approach and analytical skills
- Showcase your communication and stakeholder management abilities
- Tailor your resume and cover letter to emphasize your fit for this specific role
ATS Keywords: CRM marketing, data analysis, campaign management, customer journey, communication channels, KPI monitoring, personalization, segmentation, problem-solving, initiative, communication skills, e-commerce experience, CRM tools, newsletter creation, target group segmentation, bilingual proficiency
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and cultural fit.
🛠️ Tools & Technologies
- CRM marketing tools (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, Constant Contact)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's portfolio and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic and innovative work environment?
- Are you comfortable working with data and using it to drive marketing strategies?
- Do you enjoy collaborating with cross-functional teams and stakeholders?
- Are you proactive and results-oriented, with a strong focus on continuous improvement?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and align with Project A's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Working with large datasets and complex analytics
- Collaborating with diverse teams and stakeholders
- Adapting to the unique needs and requirements of each portfolio company
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager or Senior CRM Marketing Manager position in other companies
- However, the unique aspect of this role is the opportunity to work with a diverse portfolio of early-stage tech companies and contribute to their growth and success
- Career progression in this role could lead to leadership positions within Project A's platform team or within the portfolio companies
ASSUMPTION: While this role shares similarities with other CRM marketing positions, the unique context and opportunities provided by Project A set it apart.
📝 Sample Projects
- Developing and implementing a comprehensive CRM strategy for a new portfolio company
- Analyzing customer data to identify segmentation opportunities and optimize marketing campaigns
- Collaborating with the product team to integrate CRM functionality into a new software platform
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the work in this role, with a strong focus on data analysis, strategic planning, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing challenges faced by the portfolio companies, and how this role would address them?
- How does Project A support the growth and development of its employees?
- What is the company culture like, and how does it foster collaboration and innovation?
- What opportunities are there for growth and advancement within this role and within Project A?
- How does Project A approach work-life balance, and what resources are available to support employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Project A careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRM marketing
- Prepare for interview questions that assess your marketing expertise, data analysis skills, and cultural fit
- Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
