📌 Core Information
🔹 Job Title: Head of Lifecycle Marketing
🔹 Company: Zappos (Amazon)
🔹 Location: Madison, WI & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of global email and push notification programs
- Driving mobile app growth and enhancing customer engagement
- Cross-functional collaboration with CRM, Product, Tech, and Creative teams
- Mentoring and developing team members while fostering a culture of innovation
ASSUMPTION: This role requires a strategic mindset, analytical depth, and strong cross-functional leadership skills to transform customer engagement programs.
📋 Key Responsibilities
✅ Define and drive comprehensive strategic vision for email, push notifications, and app channels
✅ Lead strategic planning and goal-setting across channels, providing executive-level insights and recommendations
✅ Architect next-generation personalization and automation strategies to enhance customer lifetime value
✅ Drive innovation in mobile app strategy, leading cross-functional initiatives to accelerate growth
✅ Champion technology investments and platform enhancements to enable advanced capabilities
✅ Design framework for measuring and optimizing channel performance and customer engagement
✅ Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
✅ Guide the evolution of lifecycle marketing program through strategic testing and optimization
✅ Lead stakeholder management and executive communication of strategic initiatives and results
✅ Mentor and develop team members while fostering a culture of innovation and customer obsession
ASSUMPTION: This role involves a high degree of strategic thinking, data analysis, and cross-functional collaboration to achieve business goals and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 6+ years of professional non-internship marketing experience, with experience managing teams
Required Skills:
- Proven track record in lifecycle marketing, email marketing, and mobile app growth
- Strong analytical skills with proficiency in Excel or Tableau
- Excellent leadership, communication, and stakeholder management skills
- Ability to work cross-functionally and drive alignment with diverse teams
- Experience using data to drive improvements and make data-driven decisions
Preferred Skills:
- Experience with basic HTML, website management, and content management systems (CMS)
- Experience in e-commerce or fashion retail
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, data analysis, and team management, with a proven track record of driving growth and enhancing customer engagement.
💰 Compensation & Benefits
Salary Range: $127,800 - $211,200 per year (based on location and experience)
Benefits:
- Medical, financial, and other benefits (details available upon request)
Working Hours: Full-time (40 hours/week), with potential for flexible hours and hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure for this role and location. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon), 1999 (Zappos)
Company Description:
- Amazon is a global leader in e-commerce, cloud computing, digital streaming, and artificial intelligence
- Zappos is an online shoe and clothing retailer owned by Amazon, known for its exceptional customer service and company culture
- Both companies prioritize innovation, customer obsession, and operational excellence
Company Specialties:
- E-commerce and Retail
- Cloud Computing and AI
- Digital Streaming and Entertainment
Company Website: Amazon
ASSUMPTION: Working at Amazon and Zappos offers opportunities to collaborate with diverse teams, drive innovation, and make a significant impact on global e-commerce and customer experience.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the VP of Marketing, with team members including an established email marketing manager
Work Arrangement: On-site, with potential for hybrid work arrangement
Growth Opportunities:
- Potential to expand the role's scope and team size based on performance and business needs
- Opportunities to work on high-impact projects and drive strategic initiatives
- Career progression into broader marketing leadership or other senior roles within Amazon or Zappos
ASSUMPTION: This role offers significant growth potential, both in terms of team size and career advancement, for the right candidate.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Madison, WI & New York, NY
Geographic Context:
- Madison, WI: Known for its vibrant tech industry, high quality of life, and strong job market
- New York, NY: A global hub for business, finance, and media, offering unparalleled networking opportunities
Work Schedule: Full-time (40 hours/week), with potential for flexible hours and hybrid work arrangement
ASSUMPTION: Both Madison and New York offer unique opportunities for professional growth and networking, with a diverse range of industries and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management skills
- Alignment with Amazon's and Zappos' leadership principles and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic thinking, data analysis, and leadership skills for the interview
- Research Amazon's and Zappos' company culture and leadership principles to demonstrate your fit
ATS Keywords: Lifecycle Marketing, Email Marketing, Push Notifications, Mobile App Growth, Data Analysis, Team Management, Cross-Functional Leadership, Strategic Planning, Customer Engagement, Personalization, Automation, Stakeholder Management, Mentoring, Innovation, Customer Obsession
ASSUMPTION: The interview process will focus on assessing your strategic thinking, data analysis, leadership, and cultural fit for this role within Amazon and Zappos.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, JIRA)
- Content management systems (CMS) (e.g., WordPress, Shopify)
ASSUMPTION: Familiarity with relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on making informed decisions and measuring results
- Customer-centric, with a focus on enhancing customer experience and driving customer engagement
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you drove strategic innovation and simplification in a marketing campaign?
- How do you approach cross-functional collaboration and stakeholder management in a fast-paced, dynamic environment?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's and Zappos' leadership principles and company culture, with a focus on customer obsession, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning and execution with day-to-day tactical tasks
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills, as well as a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- Head of Lifecycle Marketing vs. Senior Marketing Manager: The former role focuses more on strategic vision, cross-functional leadership, and driving long-term growth, while the latter role may involve more tactical execution and day-to-day management
- E-commerce vs. Retail: While both roles involve marketing and customer engagement, e-commerce roles may place more emphasis on digital channels and online customer experience, while retail roles may focus more on in-store customer experience and offline marketing
- Career Path: Head of Lifecycle Marketing roles can lead to broader marketing leadership or other senior roles within Amazon or Zappos, with potential for progression into executive-level positions
ASSUMPTION: Understanding the differences between similar roles and the career path opportunities within Amazon and Zappos can help applicants tailor their application and interview responses to better demonstrate their fit for this role.
📝 Sample Projects
- Developing and executing a comprehensive strategic plan to drive mobile app growth and enhance customer engagement
- Architecting and implementing advanced personalization and automation strategies to improve customer lifetime value
- Leading cross-functional initiatives to optimize channel performance and customer engagement metrics
- Mentoring and developing team members to drive innovation and customer obsession within the lifecycle marketing program
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and leadership aspects of the Head of Lifecycle Marketing role, with a focus on driving growth, enhancing customer engagement, and fostering a culture of innovation.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Zappos' lifecycle marketing program and the strategic vision for its future?
- How does this role collaborate with the CRM team, and what are the key priorities for enhancing customer journey strategies and personalization capabilities?
- What are the key challenges and opportunities for driving mobile app growth and enhancing customer engagement within the Zappos ecosystem?
- How does this role contribute to Amazon's and Zappos' broader marketing strategies and company goals?
- What are the key performance indicators (KPIs) and metrics used to measure the success of lifecycle marketing initiatives, and how are they tracked and optimized?
ASSUMPTION: Asking these questions demonstrates your interest in the role's strategic aspects, cross-functional collaboration, and performance metrics, while also showing your preparation and engagement with the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and leadership skills, as well as your alignment with Amazon's and Zappos' leadership principles and company culture
- Prepare examples of your strategic thinking, data analysis, and leadership skills for the interview, focusing on your ability to drive growth, enhance customer engagement, and foster a culture of innovation
- Research Amazon's and Zappos' company culture and leadership principles to demonstrate your fit and prepare thoughtful questions for the interview
- Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
