📌 Core Information
🔹 Job Title: Head of Marketing - AMER & International
🔹 Company: SafetyCulture
🔹 Location: Austin, TX & New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (US, UK, Europe, Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing efforts across multiple regions
- Focusing on B2B lead generation, pipeline growth, and brand expansion
- Overseeing account-based marketing strategies, field marketing, and content distribution
- Collaborating with various teams to align marketing initiatives with business objectives
- Building, mentoring, and leading a high-performing marketing team
ASSUMPTION: This role requires a strategic thinker with a proven track record in global B2B marketing, exceptional leadership skills, and the ability to innovate in a competitive landscape.
📋 Key Responsibilities
✅ Develop and execute innovative lead generation strategies tailored to global markets
✅ Leverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processes
✅ Collaborate with sales teams to ensure alignment between marketing campaigns and sales goals, driving high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
✅ Experiment with non-traditional channels to overcome regional market challenges
✅ Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets
✅ Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing (ABM) initiatives
✅ Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals
✅ Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences
✅ Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning
✅ Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions
✅ Oversee the creation of high-quality content, including whitepapers, case studies, blogs, videos, and social media assets, tailored to regional market needs
✅ Execute sponsorship opportunities that enhance brand visibility and align with business objectives in global markets
✅ Manage sponsorship activations, ensuring seamless execution and measurable outcomes
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams to drive marketing success in a global context.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams
Required Skills:
- Proven success in driving B2B lead generation and pipeline growth in global markets, preferably in a PLG or SaaS environment
- Extensive experience in lead generation, field marketing, event management, and content strategy
- Strategic thinker with a data-driven approach to marketing and a passion for innovation
- Exceptional leadership and team-building skills, with experience managing distributed teams
- Strong understanding of ABM, demand generation, and digital marketing best practices
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences
- Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools)
Preferred Skills:
- Experience working in a high-growth, innovative company
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in global B2B marketing and a proven track record of driving lead generation and pipeline growth in multiple regions.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 a year
Benefits:
- Competitive salary
- Equity
- Comprehensive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the tech industry. The final offer may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2004
Company Description:
- SafetyCulture is a mobile-first operations platform that gives working teams the knowledge, tools, and processes they need to work safely, meet higher standards, and improve every day.
- The company started as a digital checklist app and has evolved into a platform for conducting inspections, raising and resolving issues, managing assets, and training teams on the go.
- SafetyCulture also helps teams set environment, health, and safety standards and raise the bar when it comes to operational excellence.
Company Specialties:
- App Development
- UI/UX Design
- Software Engineers
- Platform Development
- iOS Development
- Android/Google Glass Devs
- DevOps Engineer
- Safety Apps
- Inspection App
- Software
- Customer Success
Company Website: http://www.safetyculture.com
ASSUMPTION: SafetyCulture is a global technology company focused on helping working teams get better every day through its mobile-first operations platform.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: Reports directly to the Global CMO
Work Arrangement: Remote OK (US, UK, Europe, Australia) with flexible work arrangements
Growth Opportunities:
- Potential to make a significant impact on global markets and drive transformative marketing strategies
- Opportunity to work in a high-growth, innovative company
- Chance to build and lead a high-performing marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a global impact and build a successful marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (Austin, TX & New York, NY)
Office Location(s): Austin, TX & New York, NY
Geographic Context:
- Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities
- New York, NY: A global hub for finance, media, and technology, offering endless cultural experiences
Work Schedule: Flexible, with a focus on high-impact work
ASSUMPTION: The hybrid work environment allows for flexibility and collaboration, with opportunities to work remotely in the US, UK, Europe, and Australia.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and technical interviews with the hiring manager and team members
- Final interview with the Global CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Marketing expertise and industry knowledge
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your global B2B marketing experience and achievements
- Prepare examples of your leadership style and marketing strategies in a global context
- Research SafetyCulture's platform and industry to demonstrate your understanding of the company and its products
ATS Keywords: Global B2B Marketing, Lead Generation, Pipeline Growth, Brand Expansion, Account-Based Marketing, Field Marketing, Content Strategy, Marketing Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Tableau
- Amplitude
- CRM
- Marketing automation
- Analytics tools
ASSUMPTION: The successful candidate will have proficiency in marketing technology stacks, including CRM, marketing automation, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- High-impact
- Inclusive
Work Style:
- Data-driven
- Strategic
- Results-oriented
- Collaborative
- Adaptable
Self-Assessment Questions:
- Do you thrive in a global, fast-paced environment, and can you adapt to cultural and market nuances in multiple regions?
- Are you a strategic thinker with a proven track record of driving B2B lead generation and pipeline growth in global markets?
- Can you build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability?
ASSUMPTION: SafetyCulture values a customer-centric, innovative, collaborative, high-impact, and inclusive work environment, and candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing a global marketing team with members in multiple time zones
- Adapting marketing strategies to regional market nuances and cultural differences
- Balancing the need for global consistency with local relevance in marketing campaigns
- Keeping up with industry trends and emerging marketing technologies in a fast-paced environment
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a global, fast-paced marketing environment.
📈 Similar Roles Comparison
- This role is unique in its global scope and focus on driving marketing efforts across multiple regions
- Compared to regional marketing roles, this position requires a broader strategic perspective and deeper understanding of global market dynamics
- In terms of career path, this role offers significant growth opportunities and the chance to make a global impact, setting it apart from more focused marketing positions
ASSUMPTION: This role is distinct from other marketing positions due to its global focus and potential for significant impact on global markets.
📝 Sample Projects
- Developing and executing a global lead generation strategy that drives high-quality MQLs and SQLs in multiple regions
- Building and managing a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets
- Designing and executing a targeted ABM campaign that upsells and cross-sells to existing customers, driving significant revenue growth
ASSUMPTION: These sample projects illustrate the global scope and strategic nature of the role, highlighting the candidate's ability to drive marketing success in a global context.
❓ Key Questions to Ask During Interview
- How does the company support global marketing teams and ensure consistency across regions?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
- How does the company foster a culture of innovation and adaptability in a global marketing environment?
- What opportunities exist for growth and development within the marketing team and the company as a whole?
- How does the company measure the success of global marketing campaigns, and what KPIs are most important to track?
ASSUMPTION: These questions will help the candidate better understand the global marketing environment, the company's priorities, and the opportunities for growth and success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/safetyculture-2/1adfe68a-ac3a-4487-8737-e4bc96786cad
- Tailor your resume and cover letter to highlight your global B2B marketing experience and achievements
- Prepare examples of your leadership style and marketing strategies in a global context
- Research SafetyCulture's platform and industry to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
