📌 Core Information
🔹 Job Title: Head of Marketing Analytics (m/f/d)
🔹 Company: Omio
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing analytics professionals to drive high ROI for marketing campaigns.
- Collaborating with the CMO and channel leads to set future marketing directions.
- Managing vendor relationships and ensuring full tracking integration with marketing platforms.
- Providing robust views on cost- and revenue-allocation across channels to understand ROI at the campaign level.
- Supporting the end-to-end acquisition funnel in web and apps.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep understanding of the MarTech industry to drive marketing efficiency and growth.
📋 Key Responsibilities
✅ Lead a team of marketing analysts to manage and optimize marketing campaigns across multiple channels.
✅ Collaborate with the CMO and channel leads to set marketing budgets and allocate resources effectively.
✅ Ensure full tracking integration with marketing platforms and keep up with technology improvements in the MarTech space.
✅ Lead vendor selection and maintain vendor relationships to maximize value and ROI.
✅ Provide clear and actionable insights on campaign/channel performance to various stakeholders.
✅ Support the end-to-end acquisition funnel in web and apps by working closely with product and tech teams.
ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: University degree in Business, Engineering, Economics, Statistics, Mathematics, or a similar field.
Experience: 7+ years of relevant work experience, preferably in e-commerce and the travel industry.
Required Skills:
- Proven leadership and team development skills in a complex, high-spend, multi-channel environment.
- Strong budget and vendor management skills, with experience in contract negotiations.
- Deep knowledge and passion for the MarTech industry, including vendors, providers, and innovative approaches.
- Experience running different types of experimentation, both within marketing campaigns and product development.
- Strong data and cloud proficiency, with expertise across the entire data stack, various models, and high-volume data systems, specifically on GCP.
- Expertise in data analytics and modeling, with proficiency in SQL and other analytical languages (e.g., R/Python).
- Strong change management skills, with the ability to lead non-technical and semi-technical teams through complex change processes.
- Solution-oriented mindset, with excellent analytical skills and a bias toward action and problem-solving.
- Fluency in English; additional languages are valued at Omio.
Preferred Skills:
- Experience with GA4, Adjust, Braze, and GCP.
- Experience in a high-volume B2C business and the travel industry.
ASSUMPTION: Given the role's focus on leadership, strategic planning, and data-driven decision-making, candidates should have a strong background in marketing analytics and experience managing high-performing teams.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive and attractive compensation package
- Subsidized Urban Sports Club membership
- Diverse team of more than 45 nationalities
Working Hours: Full-time (40 hours/week), with flexible working hours and a results-driven work environment.
ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel technology and online booking platforms
Company Size: Medium (51-200 employees)
Founded: 2010 (as Rome2Rio, acquired by Omio in 2019)
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway.
- The company brings all global transport into a single distribution system and creates end-to-end magical consumer journeys.
- Omio allows users to compare and book trains, buses, ferries, and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app, or desktop.
- The company has offices in Berlin, Prague, Melbourne, Brazil, Bangalore, and London, with a team of more than 400 passionate employees from more than 50 countries.
Company Specialties:
- Online travel booking
- Transportation technology
- Data-driven marketing
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio is a growing travel technology company with a strong focus on data-driven marketing and a diverse, international team.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the CMO
Reporting Structure: This role will lead a team of marketing analytics professionals and collaborate with various channel heads and the CMO.
Work Arrangement: On-site, with flexible working hours and a results-driven work environment.
Growth Opportunities:
- Potential to shape the future of marketing analytics at Omio and drive significant business growth.
- Opportunities to work with a diverse, international team and gain exposure to various aspects of the business.
- Possibility to expand the team and take on additional responsibilities as the company grows.
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on Omio's marketing strategy and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Berlin
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life.
- The city is well-connected by public transportation, making it easy to commute to the office.
- Berlin offers a wide range of cultural attractions, nightlife, and recreational activities.
Work Schedule: Full-time (40 hours/week), with flexible working hours and a results-driven work environment.
ASSUMPTION: The work environment at Omio is collaborative, diverse, and focused on driving results through data-driven decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the CMO
Key Assessment Areas:
- Data analysis and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and marketing expertise
- Cultural fit and alignment with Omio's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to data analysis, marketing strategy, and team leadership.
- Research Omio's business and industry to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing analytics, team leadership, data-driven decision-making, MarTech, ROI, campaign optimization, vendor management, cloud architecture, GCP, SQL, R, Python
ASSUMPTION: The application process at Omio is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Adjust
- Braze
- Google Cloud Platform (GCP)
- SQL
- R
- Python
ASSUMPTION: This role requires proficiency in various marketing analytics tools, cloud architecture, and programming languages to effectively manage and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation and smart technology
- Collaboration and teamwork
- Customer-centric approach
Work Style:
- Data-driven and results-oriented
- Collaborative and inclusive
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you passionate about working with numbers and driving actionable insights?
- Do you enjoy collaborating with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Candidates who align with Omio's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team through complex change processes and ensuring smooth transitions and adoption.
- Keeping up with the latest trends and technologies in the MarTech space and adapting marketing strategies accordingly.
- Balancing the need for data-driven decision-making with the need for quick action and results.
- Navigating a diverse, international team and fostering a collaborative work environment.
ASSUMPTION: These challenges can be overcome through strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing analytics roles, this position requires a strong focus on vendor management and ensuring full tracking integration with marketing platforms.
- This role is unique in its focus on driving marketing efficiency and growth in the travel technology industry.
- Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the company.
ASSUMPTION: This role offers a unique opportunity to drive marketing success in a growing, innovative industry and contribute to the company's continued growth and expansion.
📝 Sample Projects
- Developing and implementing a comprehensive marketing analytics strategy to optimize campaign performance and ROI.
- Conducting a thorough review of vendor relationships and negotiating contracts to maximize value and efficiency.
- Collaborating with product and tech teams to optimize the end-to-end acquisition funnel in web and apps.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role and the impact it can have on Omio's marketing success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does this role collaborate with other teams and stakeholders within the company?
- What are the key priorities for this role in the first 90 days?
- How does Omio support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Omio1/744000051997555--head-of-marketing-analytics-m-f-d-
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Omio's business, industry, and values, and practicing your data analysis and problem-solving skills.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
