Head of Marketing - Demand Generation

📌 Core Information

🔹 Job Title: Head of Marketing - Demand Generation

🔹 Company: Assort Health

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare, AI, SaaS

🔹 Date Posted: February 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and scaling marketing programs from scratch
• Driving demand and generating awareness through integrated marketing strategies
• Collaborating cross-functionally with sales, product, and engineering teams
• Leveraging data and analytics to optimize campaigns and make informed decisions

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in B2B SaaS marketing and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Develop and execute integrated marketing strategies that clearly communicate Assort Health's product value and drive demand

✅ Own full-funnel, multi-channel marketing campaigns that generate awareness, nurture leads, and convert prospects into customers

✅ Collaborate with sales and growth teams to optimize lead scoring, nurture qualified leads (MQLs), and drive pipeline generation

✅ Design and implement a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events

✅ Create engaging content (blog posts, case studies, whitepapers, social media content) that highlights Assort Health's unique value proposition

ASSUMPTION: This role requires a strong understanding of the healthcare industry and a proven track record in B2B SaaS marketing. The ideal candidate will be comfortable working with data and analytics to optimize campaigns and make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of B2B SaaS marketing experience with demonstrated expertise in product marketing, demand generation, and event strategy

Required Skills:

• Proven track record of building marketing programs from 0 to scale
• Strategic storytelling with the ability to distill complex technical concepts into clear, compelling narratives
• Analytical mindset with strong data-driven decision-making skills
• Cross-functional leadership with the ability to inspire and align diverse teams
• Innovative and adaptable with a builder mentality
• Familiarity with marketing automation tools, CRM systems, and analytics platforms

Preferred Skills:

• Experience in fast-growing startup environments
• Familiarity with the healthcare industry
• Strong communication skills with exceptional written, verbal, and visual communication skills

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing with a proven track record of driving demand and generating awareness. They will be comfortable working with data and analytics to optimize campaigns and make informed decisions.

💰 Compensation & Benefits

Salary Range: $150,000 - $215,000 per year (based on industry standards for B2B SaaS marketing roles in San Francisco)

Benefits:

• Competitive compensation with equity and uncapped commission structure
• Full health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Remote work reimbursements and wellness stipends
• Ongoing professional development

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is based on industry standards for B2B SaaS marketing roles in San Francisco. The benefits package is competitive and designed to attract top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare AI, SaaS

Company Size: Early-stage startup (less than 50 employees)

Founded: 2022

Company Description:

• Assort Health is a rapidly growing healthcare startup focused on making exceptional healthcare accessible anytime, anywhere, for everyone
• The company is building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience
• Assort Health has helped over 400,000 patients navigate care and is growing rapidly (millions in ARR every quarter, 6.1x growth since Q4 2024)

Company Specialties:

• Multimodal AI agents for patient access
• Healthcare AI and machine learning
• SaaS platform development

Company Website: assorthealth.com

ASSUMPTION: Assort Health is a well-capitalized, rapidly growing startup with a strong focus on innovation and customer success. The company is led by experienced founders with a proven track record in healthcare AI and SaaS.

📊 Role Analysis

Career Level: Senior-level marketing role with the opportunity to grow into a leadership position

Reporting Structure: This role reports directly to the CEO and will have the opportunity to build and lead a team of marketing professionals

Work Arrangement: Remote-friendly work environment with flexible hours

Growth Opportunities:

• As the first marketing hire, this role has the potential to grow into a leadership position as the company expands
• The ideal candidate will have the opportunity to shape and scale a world-class marketing function
• Assort Health is a rapidly growing company with clear opportunities for career growth and development

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be a strategic thinker with a strong focus on execution and the ability to build and lead a team of marketing professionals.

🌍 Location & Work Environment

Office Type: Remote-friendly work environment with the option to work from the San Francisco office

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city is known for its diverse culture, high cost of living, and competitive job market
• Assort Health's office is located in the heart of the city, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, startup environment with a strong focus on execution and results. They will be a strategic thinker with a strong understanding of the healthcare industry and a proven track record in B2B SaaS marketing.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Leadership and team-building skills
• Industry knowledge and expertise in B2B SaaS marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with data-driven marketing campaigns and event strategy
• Showcase your ability to think strategically and solve complex problems
• Demonstrate your understanding of the healthcare industry and Assort Health's unique value proposition

ATS Keywords: B2B SaaS marketing, demand generation, event strategy, product marketing, data-driven optimization, campaign management, cross-functional collaboration, analytical mindset, communication skills, tech-savvy, marketing automation, CRM systems, advanced analytics, storytelling, innovative thinking, adaptability

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing with a proven track record of driving demand and generating awareness. They will be comfortable working with data and analytics to optimize campaigns and make informed decisions.

🛠️ Tools & Technologies

• Marketing automation tools (HubSpot, Marketo, Pardot)
• CRM systems (Salesforce)
• Analytics platforms (Google Analytics, Looker)
• Project management tools (Asana, Trello)
• Design tools (Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and analytics platforms. They will be comfortable using project management and design tools to optimize campaigns and make informed decisions.

👔 Cultural Fit Considerations

Company Values:

• Back to basics: Focus on the fundamentals and continuously improve
• Accessibility for all: Ensure that our products and services are accessible to everyone
• Always accountable: Take ownership of your work and hold yourself and others accountable for results
• Relentless resilience: Persist in the face of challenges and setbacks
• Ship fast, ship often: Move quickly and iterate based on feedback

Work Style:

• Collaborative and cross-functional: Work closely with other teams to achieve common goals
• Data-driven: Use data and analytics to inform decision-making and optimize campaigns
• Innovative and adaptable: Embrace change and continuously improve

Self-Assessment Questions:

• How do you ensure that your marketing campaigns are accessible to a diverse audience?
• Can you provide an example of a time when you had to pivot quickly in response to market changes?
• How do you balance strategic thinking with tactical execution in your marketing campaigns?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Assort Health's values and work style. They will be comfortable working in a fast-paced, startup environment with a strong focus on execution and results.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with a strong focus on execution and results
• Balancing strategic thinking with tactical execution in marketing campaigns
• Managing a remote team and collaborating with cross-functional stakeholders
• Adapting to market changes and pivoting quickly in response to new information

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, startup environment with a strong focus on execution and results. They will be a strategic thinker with a strong understanding of the healthcare industry and a proven track record in B2B SaaS marketing.

📈 Similar Roles Comparison

• This role is unique in that it is the first marketing hire at Assort Health, offering significant growth potential and the opportunity to shape and scale a world-class marketing function
• Compared to other B2B SaaS marketing roles, this position requires a strong understanding of the healthcare industry and a proven track record in driving demand and generating awareness
• Career path comparison: This role offers significant growth potential for the right candidate, with the opportunity to grow into a leadership position as the company expands

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be a strategic thinker with a strong focus on execution and the ability to build and lead a team of marketing professionals.

📝 Sample Projects

• Developing and executing a full-funnel, multi-channel marketing campaign that generates awareness, nurtures leads, and converts prospects into customers
• Designing and implementing a comprehensive event marketing strategy that spans trade shows, conferences, and hosted events
• Creating engaging content (blog posts, case studies, whitepapers, social media content) that highlights Assort Health's unique value proposition

ASSUMPTION: The ideal candidate will have experience with data-driven marketing campaigns and event strategy. They will be comfortable working with data and analytics to optimize campaigns and make informed decisions.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for the next 12-24 months?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: The ideal candidate will be a strategic thinker with a strong focus on execution and the ability to build and lead a team of marketing professionals. They will be comfortable working in a fast-paced, startup environment with a strong focus on results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Assort Health's products, services, and industry
• Be ready to discuss your experience with data-driven marketing campaigns and event strategy
• Follow up with the hiring manager within 48 hours of your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.