📌 Core Information
🔹 Job Title: Head of Marketing Growth
🔹 Company: Happy Money
🔹 Location: Remote (United States)
🔹 Job Type: Full-time, Exempt
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition strategies to scale loan originations
- Leading and optimizing multi-channel marketing campaigns
- Mentoring and growing a high-performing marketing team
- Collaborating cross-functionally to improve customer experience and drive growth
ASSUMPTION: This role requires a strategic and data-driven marketer with a proven track record in customer acquisition and team management, preferably within the consumer lending industry.
📋 Key Responsibilities
✅ Lead and execute customer acquisition strategy with a focus on driving scalable and profitable growth for the personal loan business
✅ Develop and scale performance marketing strategy across multi-channel initiatives in support of customer acquisition
✅ Serve as a servant leader, hiring, developing, and mentoring a team of high-performing growth & performance marketers
✅ Drive go-to-market and product marketing through strong value articulation and product positioning and messaging
✅ Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC)
✅ Deeply understand the competitive landscape and trends, and represent the voice of the customer to identify and drive improvements in the overall customer experience and proactively identify opportunities for growth
✅ Drive and improve Happy Money’s brand, marketing performance, and position in the competitive landscape
✅ Stay current with the latest marketing technologies and tools, and enhance strategy and execution by harnessing technologies like AI for personalization, testing and optimization, and automation
✅ Work cross-functionally as a respected, trusted thought leader and partner with Strategy, Risk & Analytics, Finance, Data Intelligence, and Technology teams
ASSUMPTION: This role requires a strong understanding of marketing channels, attribution models, and how marketing methods impact credit risk and align with the regulatory environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams
Required Skills:
- Proven success in scaling credit or lending products and managing customer acquisition funnels
- Deep understanding of specific marketing channels (affiliate marketplaces, paid digital, lead generation, direct mail, email) and attribution models
- Strong analytical skills and a test-and-learn mindset
- Excellent leadership, communication, and collaboration skills
Preferred Skills:
- Knowledge of designing and building CRM platforms
- Experience in building and growing a mission-driven brand
ASSUMPTION: Candidates with experience in consumer lending or a complimentary category, along with a strong understanding of marketing channels and their impact on credit risk, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $225,000 per year
Benefits:
- Generous medical, dental, and vision insurance options
- Annual bonus based on individual and company performance
- Long-term incentive based on company growth
- 401k Plan with a matching contribution
- Flexible PTO
- Monthly Health and Wellness Days
- 12 Weeks Paid Parental Leave
- Company-paid short & long term disability and life insurance
- Monthly tech stipend to help cover expenses for remote work
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer lending and credit card debt consolidation
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: 2009, with a history of responsible lending and empowering people to achieve their goals
Company Description:
- Happy Money is a consumer finance company that partners with credit unions, banks, and asset managers to originate high-quality loans
- The company unlocks balance sheet diversification and scale for its partners while helping individuals take greater control of their financial futures
- Happy Money has originated over $6 billion in loans, representing more than 300,000 individuals
Company Specialties:
- Lending
- Credit Unions
- Consumer Finance
- Credit Card Debt Consolidation
Company Website: https://www.happymoney.com
ASSUMPTION: Happy Money's mission-driven approach and commitment to responsible lending make it an attractive option for candidates seeking to make a positive impact in the financial services industry.
📊 Role Analysis
Career Level: Senior-level, with the opportunity to grow and shape the marketing team and strategy
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of growth and performance marketers
Work Arrangement: Remote solely, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Expanding the marketing team and mentoring junior team members
- Driving strategic initiatives that impact the company's bottom line and growth
- Potential career progression into a Chief Marketing Officer or similar leadership role
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Not applicable, as this is a remote role
Geographic Context:
- The United States, with a focus on reaching customers nationwide through digital marketing channels
- Applicants should be comfortable working remotely and have a reliable internet connection
- Time zones may vary, but applicants should be available for regular team meetings and collaboration during standard business hours
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- Subsequent interviews with the Chief Marketing Officer and other key stakeholders to discuss the role's responsibilities, challenges, and growth opportunities
- Final interview with the CEO or another senior leader to discuss the company's vision, mission, and values
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing channel expertise and data-driven decision-making
- Leadership and team management abilities
- Cultural fit and alignment with Happy Money's mission and values
Application Tips:
- Highlight specific marketing campaigns or initiatives that demonstrate your ability to drive customer acquisition and growth
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare thoughtful questions about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Customer Acquisition, Performance Marketing, Marketing Strategy, Team Management, Marketing Channels, Attribution Models, Consumer Lending, Credit Risk, Regulatory Environment, Brand Positioning, Product Marketing, Customer Experience, Cross-functional Collaboration
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, while also demonstrating their cultural fit with Happy Money's mission and values.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Looker)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
ASSUMPTION: Applicants should have experience with industry-standard marketing tools and be comfortable learning and integrating new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Happy Money empowers people to achieve their goals through responsible lending
- Integrity: The company operates with honesty and transparency in all aspects of its business
- Innovation: Happy Money continually seeks new ways to improve its products, services, and processes
Work Style:
- Collaborative: Happy Money values teamwork and cross-functional collaboration to drive success
- Data-driven: The company makes decisions based on data and analytics to optimize performance
- Adaptable: Happy Money embraces change and remains flexible in a dynamic industry
Self-Assessment Questions:
- Do you align with Happy Money's mission to empower people through responsible lending?
- Are you comfortable working remotely and managing your time effectively in a flexible work environment?
- Do you thrive in a data-driven, collaborative, and adaptable work culture?
ASSUMPTION: Applicants should carefully consider their alignment with Happy Money's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment without face-to-face interaction
- Balancing the need for continuous testing and optimization with the need for consistent, long-term strategies
- Navigating the complex regulatory environment of the consumer lending industry
- Adapting to the dynamic nature of the marketing landscape and emerging technologies
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced, ever-changing environment.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a stronger emphasis on customer acquisition and performance marketing
- Happy Money's focus on responsible lending and empowerment sets it apart from other consumer finance companies
- This role offers significant growth potential and the opportunity to shape the company's marketing strategy and team
ASSUMPTION: Applicants should research similar roles and companies to gain a deeper understanding of the marketing landscape and identify the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and loan originations
- Analyzing and optimizing marketing channel performance to maximize ROI and minimize CAC
- Collaborating with cross-functional teams to improve the customer experience and drive growth
ASSUMPTION: Applicants should be prepared to discuss specific marketing campaigns or initiatives they have led, as well as the results and lessons learned from those experiences.
❓ Key Questions to Ask During Interview
- How does Happy Money differentiate itself from other consumer finance companies, and how can this role drive that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Happy Money support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does Happy Money measure and optimize the customer experience, and how can this role contribute to that effort?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, company, and industry, as well as their ability to drive growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/happymoney/3ffb2b80-7c28-4c47-b884-7d4177a9ecf7
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Happy Money, its mission, and industry trends
- Follow up with the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
