Head of Marketing Intelligence & Automation (f/m/x)

📌 Core Information

🔹 Job Title: Head of Marketing Intelligence & Automation (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the Marketing Intelligence and Marketing Automation teams
• Driving data-driven decision-making and automation initiatives across marketing functions
• Building and maintaining robust data pipelines and reporting infrastructure
• Collaborating with stakeholders to identify high-leverage use cases for automation and AI
• Fostering a culture of innovation and continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing and data analytics to drive progress and innovation in the marketing function.

📋 Key Responsibilities

✅ Guide, train, and supervise the Marketing Intelligence team to deliver accurate, timely, and actionable insights for all marketing channels and senior leadership

✅ Drive AI and automation initiatives to improve marketing efficiency, reduce manual effort, and increase performance through data-driven optimizations

✅ Build and maintain robust data pipelines and reporting infrastructure that support business-critical decisions across Paid Marketing, CRM, SEO, and Brand Marketing

✅ Train and develop team leads and technical staff to foster independence, quality delivery, and knowledge growth across MI and Automation

✅ Identify high-leverage use cases for automation and AI by working closely with stakeholders and converting these into scalable, measurable solutions

ASSUMPTION: This role involves a mix of strategic planning, hands-on data analysis, and team leadership, requiring a versatile skill set and the ability to adapt to a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's degree preferred)

Experience: Proven experience (5-10 years) in a fast-paced international environment, ideally with a background in marketing

Required Skills:

• Data analysis and visualization skills
• Familiarity with ETL tools and programming languages, such as Python
• Strong communication skills in English
• Ability to align automation and intelligence initiatives with overall business and marketing goals
• Experience in building, leading, and motivating high-performing teams

Preferred Skills:

• Experience in the automotive industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong analytical background, proven leadership skills, and a passion for driving data-driven marketing strategies will excel in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and market standards for similar roles in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (Hybrid, with a mix of on-site and remote work)

ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin, considering the required experience level and the company's size. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (Focus on automotive and mobility)

Company Size: 5,001-10,000 employees (Large, with a diverse and international workforce)

Founded: 2012 (As a unicorn, now a listed public company)

Company Description:

• Europe’s leading digital automotive platform
• Operates in over 30 countries with local consumer brands and a merchant brand
• Focuses on innovation, technology, and disruption in the automotive industry

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group offers a dynamic and international work environment, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer

Reporting Structure: Leads the Marketing Intelligence and Marketing Automation teams, with the potential to manage additional teams in the future

Work Arrangement: Hybrid, with a mix of on-site and remote work (Flexible working hours)

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities
• Opportunities to work on high-impact projects and drive strategic initiatives
• Access to a dedicated education budget for professional development

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development, as the company continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Berlin

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• Easy access to public transportation and numerous amenities
• Rich in history and culture, with numerous attractions and events

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The work environment is dynamic and international, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Data analysis and visualization skills
• Leadership and team management abilities
• Strategic thinking and problem-solving
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in data analysis and marketing
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare examples of data-driven insights and strategic initiatives you've led in the past
• Research the company and its mission to demonstrate your enthusiasm and alignment with their values

ATS Keywords: Marketing Intelligence, Marketing Automation, Data Analysis, Team Leadership, AI Initiatives, Strategic Thinking, Collaboration, Innovation

ASSUMPTION: The application process is thorough and competitive, with a strong focus on assessing the candidate's technical skills, leadership abilities, and cultural fit.

🛠️ Tools & Technologies

• ETL tools (e.g., Talend, Pentaho, or similar)
• Programming languages (e.g., Python, SQL, or similar)
• Data visualization tools (e.g., Tableau, Power BI, or similar)
• Marketing automation platforms (e.g., HubSpot, Marketo, or similar)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used to drive data-driven decision-making and automation initiatives.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Agile

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and inclusive
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach data-driven decision-making, and can you provide an example from your past experiences?
• How do you foster collaboration and innovation within your team?
• How do you adapt to change and uncertainty in a fast-paced environment?

ASSUMPTION: Candidates who align with the company's values and work style will thrive in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing a large and diverse team, with the need to balance individual development and collective goals
• Keeping up with the fast pace of the automotive industry and adapting to market changes
• Ensuring data privacy and security in a rapidly evolving digital landscape
• Balancing the demands of multiple stakeholders, including senior leadership, marketing teams, and external partners

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and automation, as well as strategic leadership
• In the automotive industry, this role is unique in its emphasis on driving data-driven decision-making and innovation across marketing functions
• Career progression may involve expanding the team, taking on additional responsibilities, or moving into a more senior leadership role within the company

ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive data pipeline to support business-critical decisions across marketing channels
• Identifying high-leverage use cases for AI and automation, and driving their implementation to improve marketing efficiency
• Leading a team to deliver actionable insights and strategic recommendations to senior leadership, based on data-driven analysis

ASSUMPTION: These projects demonstrate the candidate's ability to drive data-driven decision-making, manage teams, and deliver strategic insights.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term strategy for data-driven marketing?
• What are the most pressing challenges facing the Marketing Intelligence and Automation teams, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to fostering a culture of innovation and continuous improvement?
• How does the company ensure data privacy and security in its marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, as well as their strategic thinking and attention to detail.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of data-driven insights and strategic initiatives you've led in the past
• Follow up with the hiring manager, Joanna Sinicka, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.