Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Stratasys

🔹 Location: Rehovot, Israel (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving global marketing operations and automation
• Managing and integrating customer data across platforms
• Collaborating with cross-functional teams to execute marketing activities
• Analyzing campaign data to drive improvements and optimize processes

ASSUMPTION: This role requires a strong background in marketing automation and CRM, with a focus on data management, segmentation, and campaign optimization.

📋 Key Responsibilities

✅ Maintain and develop marketing operational activities, lead scoring programs, and segmentation strategies

✅ Ensure accurate integration of customer data across marketing automation, CRM, website, and other digital marketing platforms

✅ Manage and maintain MarTech platforms, including onboarding new users, integrations, data transfer, and reporting

✅ Support marketing and business stakeholders with operational activities, such as implementing and maintaining website forms, managing users, and improving process performance

✅ Collaborate with marketing and other units to plan and execute effective marketing activities

✅ Collaborate with developers on integration projects to sync data between systems

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven hands-on experience with Marketing Automation and Salesforce CRM (Marketo is an advantage)

Required Skills:

• Strong understanding of lead nurturing, database segmentation, digital marketing, and campaign management
• Ability to analyze and interpret campaign data using Excel and other data analytics tools
• Detailed-oriented, methodological, and self-motivated with strong problem-solving skills
• Experience working with additional marketing technology tools: Google Analytics, Bizible, Webinar tools, and more
• Proficient in Microsoft Office, especially Excel
• Proven team player and highly independent
• Excellent English speaking and writing skills (additional languages are an advantage)
• Technical skills with HTML, CSS, JavaScript (beneficial)
• Background in sales and marketing processes

Preferred Skills:

• Experience with Marketo
• Familiarity with Stratasys products and services

ASSUMPTION: Candidates with experience in the industrial machinery manufacturing industry may have an advantage in understanding the company's products and target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 150,000 ILS and 200,000 ILS annually, based on industry standards for mid-level marketing automation specialists in Israel. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Paid time off (vacation, sick leave, holidays)
• Employee discounts on Stratasys products and services

Working Hours: Full-time (40 hours per week), with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions.

Company Size: Stratasys is a mid-sized company with approximately 2,000 employees worldwide, providing a collaborative and dynamic work environment.

Founded: Stratasys was founded in 1989 and has since grown to become the largest 3D printing solutions company in the world.

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges
• The company works with clients to push the boundaries of what's possible and thrive in a changing world
• Stratasys is committed to making additive manufacturing work for its customers

Company Specialties:

• 3D printing
• Rapid prototyping
• Fused deposition modeling (FDM)
• Additive manufacturing
• Carbon fiber
• PolyJet
• SAF
• P3
• Stereolithography
• 3D printer
• And make additive work for you

Company Website: stratasys.com

ASSUMPTION: Stratasys' focus on innovation and continuous improvement creates an environment that encourages professional growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Automation Specialist will report directly to the Global Marketing Data, Analytics, and Operations Manager.

Work Arrangement: This is a hybrid role, with employees expected to work on-site at the Rehovot, Israel office for a portion of the week.

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion of responsibilities to include additional marketing automation platforms or channels
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the company.

🌍 Location & Work Environment

Office Type: The Rehovot office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, Israel

Geographic Context:

• Rehovot is located in central Israel, approximately 20 kilometers south of Tel Aviv
• The city offers a mix of urban and suburban living, with easy access to major highways and public transportation
• Rehovot is home to several high-tech companies and research institutions

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees expected to work on-site for a specified number of days per week.

ASSUMPTION: The hybrid work arrangement provides employees with a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in marketing automation and CRM
• Data analysis and interpretation abilities
• Problem-solving and troubleshooting skills
• Collaboration and communication skills
• Alignment with Stratasys' company culture and values

Application Tips:

• Highlight relevant marketing automation and CRM experience in your resume
• Include specific examples of successful campaign management and data analysis projects
• Tailor your cover letter to demonstrate your understanding of Stratasys' products and services
• Prepare for behavioral and situational interview questions that focus on problem-solving and collaboration skills

ATS Keywords: Marketing Automation, Salesforce CRM, Marketo, Lead Nurturing, Database Segmentation, Digital Marketing, Campaign Management, Data Analysis, Excel, Problem Solving, Google Analytics, Webinar Tools, HTML, CSS, JavaScript, Sales and Marketing Processes

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences that match the required qualifications for this role.

🛠️ Tools & Technologies

• Marketo
• Salesforce CRM
• Google Analytics
• Bizible
• Webinar tools
• HTML
• CSS
• JavaScript
• Microsoft Office (Excel)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing operations and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and using data to drive decision-making?
• Do you have strong collaboration and communication skills, and enjoy working with cross-functional teams?
• Are you open to learning new tools and technologies, and adapting to change?

ASSUMPTION: Success in this role requires a strong cultural fit with Stratasys' values and work style, as well as a willingness to adapt and grow within the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large datasets and complex marketing automation platforms
• Collaborating with cross-functional teams and stakeholders with varying levels of technical expertise
• Keeping up with industry trends and best practices in marketing automation and data analysis

ASSUMPTION: Success in this role requires strong project management, analytical, and communication skills, as well as the ability to adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike other marketing automation roles, this position focuses on global marketing operations and requires a strong understanding of lead nurturing, database segmentation, and digital marketing
• Stratasys operates in the industrial machinery manufacturing industry, which may require a unique understanding of the company's products and target audience
• Career progression in this role may lead to senior or management positions within the marketing department, offering opportunities for growth and advancement within the company

ASSUMPTION: Applicants with experience in the industrial machinery manufacturing industry or a related field may have an advantage in understanding the company's products and target audience.

📝 Sample Projects

• Developing and implementing a lead scoring program to improve campaign performance and ROI
• Collaborating with the sales team to create targeted audiences based on behavioral and demographic data
• Managing a website redesign project to improve user experience and drive conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, as well as the opportunity for growth and advancement within the company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Stratasys support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
• How does Stratasys measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments, such as product development or sales, to gain a broader understanding of the business?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stratasys careers website
• Tailor your resume to highlight relevant marketing automation and CRM experience, as well as any data analysis or project management skills
• Write a cover letter that demonstrates your understanding of Stratasys' products and services, as well as your qualifications for the role
• Prepare for a technical assessment or case study presentation, focusing on your ability to analyze data and develop marketing strategies
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.