📌 Core Information
🔹 Job Title: Marketing Automation Manager (H/F)
🔹 Company: Edenred
🔹 Location: Issy-les-Moulineaux, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (3 days office, 2 days home office)
🚀 Job Overview
Key aspects of this role include:
- Maximizing HubSpot adoption and business impact across Business Units
- Designing and implementing marketing automation strategies
- Supporting local marketing teams in customer acquisition, engagement, and retention
- Defining and driving the functional and technical roadmap for marketing automation
- Ensuring data compliance and toolstack efficiency
ASSUMPTION: This role requires a strong balance of business, professional, and technical skills, with a focus on marketing automation and HubSpot implementation in an enterprise context.
📋 Key Responsibilities
✅ Supporting marketing teams in designing and implementing marketing automation and emailing strategies
✅ Developing and implementing automated campaign scenarios
✅ Designing and setting-up lead scoring and lead nurturing workflows
✅ Creating registration and interaction forms to capture leads and enrich the database
✅ Maximizing A/B tests to optimize customer journey performance
✅ Setting up end-to-end dashboards to measure the business impact of marketing automation campaigns
✅ Designing target vision for Marketing Automation, defining business processes, and associated KPIs
✅ Implementing Change Management, working closely with BUs to accelerate tool adoption, and conducting training and onboarding sessions
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and technical proficiency in marketing automation tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 6 years of experience in Marketing Automation, with a focus on HubSpot implementation in an enterprise context
Required Skills:
- Proven expertise in marketing automation and HubSpot
- Strong project management skills
- Excellent interpersonal and communication skills
- Fluency in English and French, both written and spoken
- Ability to manage projects from start to finish and adapt to a constantly evolving environment
Preferred Skills:
- Experience in a multinational or global company
- Knowledge of data compliance and GDPR regulations
- Familiarity with marketing automation dashboards and analytics
ASSUMPTION: Candidates should possess a hybrid profile combining business, professional, and technical skills, with a strong focus on marketing automation and HubSpot.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market standards for Marketing Automation Managers in France)
Benefits:
- Specific working conditions: 2 days of home office per week
- Access to Edenred's employee benefits platform
- Opportunities for professional growth and development
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for Marketing Automation Managers in France, considering the candidate's experience level and Edenred's company size.
📌 Applicant Insights
🔍 Company Context
Industry: Edenred operates in the financial services industry, focusing on employee benefits, incentive and rewards, and corporate payment solutions.
Company Size: Edenred is a large company with over 10,000 employees, offering a dynamic and multicultural work environment.
Founded: Edenred was founded in 1986 and has since grown into a global leader in its industry.
Company Description:
- Edenred is a leading digital platform for services and payments, connecting over 60 million users and 2 million partner merchants across 45 countries.
- The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments.
- Edenred's mission is to enrich connections for good, enhancing users' well-being, companies' attractiveness, and the local economy.
Company Specialties:
- Employee benefits
- Incentive and rewards
- Corporate payment
Company Website: www.edenred.com
ASSUMPTION: Edenred's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting directly to the Group Head of Digital Marketing & Transformation.
Reporting Structure: The Marketing Automation Manager will have a matrix reporting structure, working closely with marketing teams across different Business Units.
Work Arrangement: This is a hybrid role, with 3 days of office work and 2 days of home office per week.
Growth Opportunities:
- Potential career progression within Edenred's global organization
- Opportunities to work on international projects and gain exposure to diverse markets
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers excellent growth opportunities within Edenred's global organization, given the company's size and market presence.
🌍 Location & Work Environment
Office Type: Edenred's headquarters is located in Issy-les-Moulineaux, France, with a modern and collaborative work environment.
Office Location(s): 14-16, Boulevard Garibaldi, Issy-les-Moulineaux, Île-de-France 92130, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living
- The area is well-connected by public transportation, with easy access to central Paris
- Issy-les-Moulineaux is known for its vibrant tech and startup ecosystem
Work Schedule: The standard work schedule is from Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break.
ASSUMPTION: Edenred's Issy-les-Moulineaux office offers a dynamic and multicultural work environment, with easy access to central Paris and its amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Group Head of Digital Marketing & Transformation
- Final interview with key stakeholders from the marketing teams
Key Assessment Areas:
- Technical expertise in marketing automation and HubSpot
- Project management and organizational skills
- Communication and interpersonal skills
- Alignment with Edenred's company values and culture
Application Tips:
- Highlight relevant marketing automation and HubSpot experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Edenred's business
- Prepare examples of successful marketing automation campaigns you've led or contributed to
ATS Keywords: Marketing Automation, HubSpot, Project Management, Lead Scoring, Lead Nurturing, Customer Engagement, Data Compliance, Change Management, Interpersonal Skills, Training, Dashboard Setup, Campaign Development, Technical Roadmap, Business Processes, A/B Testing, Multicultural Environment
ASSUMPTION: Edenred's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and objectives.
🛠️ Tools & Technologies
- HubSpot
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The required tools and technologies for this role are primarily marketing automation and project management platforms, with a focus on HubSpot.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Expertise
- Responsibility
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Strong focus on results and performance
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- How do you ensure the efficient use of HubSpot to maximize its business impact?
- Can you provide an example of a successful marketing automation campaign you've led, and how you measured its performance?
- How do you approach training and onboarding team members to adopt new marketing automation tools and processes?
ASSUMPTION: Edenred values candidates who demonstrate strong technical skills, a customer-centric mindset, and a collaborative work style that aligns with the company's values and culture.
⚠️ Potential Challenges
- Managing multiple stakeholders across different Business Units
- Ensuring consistent and efficient use of HubSpot across the organization
- Keeping up with the constant evolution of marketing automation tools and best practices
- Balancing the need for standardization with the flexibility required to adapt to local market needs
ASSUMPTION: These challenges are inherent to a role that involves managing marketing automation strategies across multiple Business Units in a global organization.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position focuses on maximizing HubSpot's business impact across multiple Business Units, rather than managing a specific marketing automation team or function
- This role requires a strong balance of business, professional, and technical skills, with a focus on marketing automation and HubSpot implementation in an enterprise context
- Career progression in this role could lead to senior marketing or digital transformation positions within Edenred's global organization
ASSUMPTION: This role is unique within Edenred's organization, offering a blend of strategic, tactical, and project management responsibilities focused on marketing automation and HubSpot.
📝 Sample Projects
- Developing and implementing a comprehensive lead scoring and nurturing strategy for Edenred's SME segment
- Designing and executing a targeted email campaign to improve customer engagement and retention for Edenred's MM segment
- Collaborating with Tech & Data teams to optimize HubSpot's connectors and ensure toolstack efficiency across Edenred's global organization
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Automation Manager role at Edenred.
❓ Key Questions to Ask During Interview
- How does Edenred plan to leverage HubSpot's full potential in the coming years, and what role will this position play in achieving that goal?
- Can you describe the matrix reporting structure for this role and how it facilitates collaboration with marketing teams across different Business Units?
- How does Edenred support the professional development and growth of its marketing automation team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
- How does Edenred foster a culture of innovation and continuous learning in its marketing automation strategies?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Edenred's business, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant marketing automation and HubSpot experience
- Tailor your cover letter to demonstrate your understanding of the role and Edenred's business
- Prepare examples of successful marketing automation campaigns you've led or contributed to
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
