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Marketing automation manager (H/F)

Edenred
Full-time
On-site
Issy-les-Moulineaux, Île-de-France, France
βš™οΈ Marketing Automation

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Automation Manager (H/F)

πŸ”Ή Company: Edenred

πŸ”Ή Location: Issy-les-Moulineaux, Île-de-France, France

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 6+ years

πŸ”Ή Remote Status: Hybrid (3 days office, 2 days home office)

πŸš€ Job Overview

Key aspects of this role include:

  • Maximizing HubSpot adoption and business impact across Business Units
  • Designing and implementing marketing automation strategies
  • Supporting local marketing teams in customer acquisition, engagement, and retention
  • Defining and driving the functional and technical roadmap for marketing automation
  • Ensuring data compliance and toolstack efficiency

ASSUMPTION: This role requires a strong balance of business, professional, and technical skills, with a focus on marketing automation and HubSpot implementation in an enterprise context.

πŸ“‹ Key Responsibilities

βœ… Supporting marketing teams in designing and implementing marketing automation and emailing strategies

βœ… Developing and implementing automated campaign scenarios

βœ… Designing and setting-up lead scoring and lead nurturing workflows

βœ… Creating registration and interaction forms to capture leads and enrich the database

βœ… Maximizing A/B tests to optimize customer journey performance

βœ… Setting up end-to-end dashboards to measure the business impact of marketing automation campaigns

βœ… Designing target vision for Marketing Automation, defining business processes, and associated KPIs

βœ… Implementing Change Management, working closely with BUs to accelerate tool adoption, and conducting training and onboarding sessions

ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and technical proficiency in marketing automation tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 6 years of experience in Marketing Automation, with a focus on HubSpot implementation in an enterprise context

Required Skills:

  • Proven expertise in marketing automation and HubSpot
  • Strong project management skills
  • Excellent interpersonal and communication skills
  • Fluency in English and French, both written and spoken
  • Ability to manage projects from start to finish and adapt to a constantly evolving environment

Preferred Skills:

  • Experience in a multinational or global company
  • Knowledge of data compliance and GDPR regulations
  • Familiarity with marketing automation dashboards and analytics

ASSUMPTION: Candidates should possess a hybrid profile combining business, professional, and technical skills, with a strong focus on marketing automation and HubSpot.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market standards for Marketing Automation Managers in France)

Benefits:

  • Specific working conditions: 2 days of home office per week
  • Access to Edenred's employee benefits platform
  • Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research for Marketing Automation Managers in France, considering the candidate's experience level and Edenred's company size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Edenred operates in the financial services industry, focusing on employee benefits, incentive and rewards, and corporate payment solutions.

Company Size: Edenred is a large company with over 10,000 employees, offering a dynamic and multicultural work environment.

Founded: Edenred was founded in 1986 and has since grown into a global leader in its industry.

Company Description:

  • Edenred is a leading digital platform for services and payments, connecting over 60 million users and 2 million partner merchants across 45 countries.
  • The company offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments.
  • Edenred's mission is to enrich connections for good, enhancing users' well-being, companies' attractiveness, and the local economy.

Company Specialties:

  • Employee benefits
  • Incentive and rewards
  • Corporate payment

Company Website: www.edenred.com

ASSUMPTION: Edenred's large size and global presence offer numerous opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, reporting directly to the Group Head of Digital Marketing & Transformation.

Reporting Structure: The Marketing Automation Manager will have a matrix reporting structure, working closely with marketing teams across different Business Units.

Work Arrangement: This is a hybrid role, with 3 days of office work and 2 days of home office per week.

Growth Opportunities:

  • Potential career progression within Edenred's global organization
  • Opportunities to work on international projects and gain exposure to diverse markets
  • Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers excellent growth opportunities within Edenred's global organization, given the company's size and market presence.

🌍 Location & Work Environment

Office Type: Edenred's headquarters is located in Issy-les-Moulineaux, France, with a modern and collaborative work environment.

Office Location(s): 14-16, Boulevard Garibaldi, Issy-les-Moulineaux, Île-de-France 92130, France

Geographic Context:

  • Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living
  • The area is well-connected by public transportation, with easy access to central Paris
  • Issy-les-Moulineaux is known for its vibrant tech and startup ecosystem

Work Schedule: The standard work schedule is from Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break.

ASSUMPTION: Edenred's Issy-les-Moulineaux office offers a dynamic and multicultural work environment, with easy access to central Paris and its amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the Group Head of Digital Marketing & Transformation
  • Final interview with key stakeholders from the marketing teams

Key Assessment Areas:

  • Technical expertise in marketing automation and HubSpot
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Alignment with Edenred's company values and culture

Application Tips:

  • Highlight relevant marketing automation and HubSpot experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and Edenred's business
  • Prepare examples of successful marketing automation campaigns you've led or contributed to

ATS Keywords: Marketing Automation, HubSpot, Project Management, Lead Scoring, Lead Nurturing, Customer Engagement, Data Compliance, Change Management, Interpersonal Skills, Training, Dashboard Setup, Campaign Development, Technical Roadmap, Business Processes, A/B Testing, Multicultural Environment

ASSUMPTION: Edenred's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and objectives.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Marketing automation tools (e.g., Marketo, Pardot, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: The required tools and technologies for this role are primarily marketing automation and project management platforms, with a focus on HubSpot.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Expertise
  • Responsibility
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and teamwork
  • Strong focus on results and performance
  • Openness to new ideas and continuous learning

Self-Assessment Questions:

  • How do you ensure the efficient use of HubSpot to maximize its business impact?
  • Can you provide an example of a successful marketing automation campaign you've led, and how you measured its performance?
  • How do you approach training and onboarding team members to adopt new marketing automation tools and processes?

ASSUMPTION: Edenred values candidates who demonstrate strong technical skills, a customer-centric mindset, and a collaborative work style that aligns with the company's values and culture.

⚠️ Potential Challenges

  • Managing multiple stakeholders across different Business Units
  • Ensuring consistent and efficient use of HubSpot across the organization
  • Keeping up with the constant evolution of marketing automation tools and best practices
  • Balancing the need for standardization with the flexibility required to adapt to local market needs

ASSUMPTION: These challenges are inherent to a role that involves managing marketing automation strategies across multiple Business Units in a global organization.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing automation roles, this position focuses on maximizing HubSpot's business impact across multiple Business Units, rather than managing a specific marketing automation team or function
  • This role requires a strong balance of business, professional, and technical skills, with a focus on marketing automation and HubSpot implementation in an enterprise context
  • Career progression in this role could lead to senior marketing or digital transformation positions within Edenred's global organization

ASSUMPTION: This role is unique within Edenred's organization, offering a blend of strategic, tactical, and project management responsibilities focused on marketing automation and HubSpot.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive lead scoring and nurturing strategy for Edenred's SME segment
  • Designing and executing a targeted email campaign to improve customer engagement and retention for Edenred's MM segment
  • Collaborating with Tech & Data teams to optimize HubSpot's connectors and ensure toolstack efficiency across Edenred's global organization

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Automation Manager role at Edenred.

❓ Key Questions to Ask During Interview

  • How does Edenred plan to leverage HubSpot's full potential in the coming years, and what role will this position play in achieving that goal?
  • Can you describe the matrix reporting structure for this role and how it facilitates collaboration with marketing teams across different Business Units?
  • How does Edenred support the professional development and growth of its marketing automation team members?
  • What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
  • How does Edenred foster a culture of innovation and continuous learning in its marketing automation strategies?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Edenred's business, and the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight your relevant marketing automation and HubSpot experience
  • Tailor your cover letter to demonstrate your understanding of the role and Edenred's business
  • Prepare examples of successful marketing automation campaigns you've led or contributed to
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.